True Blue Aussie Pet Food

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Australia
Inverell, NSW
True Blue Aussie Pet Food

True Blue Aussie Pet Food True Blue™ is a widely recognised Australian expression that signifies authenticity, loyalty, trust and genuine connection to our county’s heritage.

We are an honest, family owned pet food business who loves pets.

23/03/2025

That moment when you hear 'Who’s a good boy?!' and you KNOW it’s you. 😆

19/03/2025

How good is this! Mudgee Produce Plus with this amazing True Blue display🤩

Chris and Shell here have True Blue stocked to the brim, so if you’re in the area, come and check them out! 🐾😍

17/03/2025

CAPTION THIS & WIN!

Think you’ve got the funniest caption? Drop your best one in the comments below!
The True Blue team will choose the funniest entry, and the winner will receive one bag of their choice of True Blue Nature’s Dental Chews!🤩

To enter🐾:
1. Comment your funniest caption🤣
2. Follow us✅

15/03/2025

NATURES DENTAL CHEWS😍

Comment below what your next buy is👇🤩🐾

14/03/2025

Puppy galore!
Future farm legends in the making

Comment your favourite puppy photo below!🐾😍

10/03/2025

Fuel up, they said... You'll have energy, they said🤣

True Blue is just that good ... YUM!😍

06/03/2025

TRUE BLUE TRUELY IS 👇😽

Authenticity and Trustworthiness
Pet owners want the best for their pets, and they look for products that are true to their claims. "True Blue" signifies products that are honest, transparent, and reliable – qualities pet owners value when choosing food and products for their pets.

Loyalty and Bond
The loyalty and companionship that pets offer are mirrored in the concept of "True Blue." Pet owners feel a deep bond with their animals, and the term resonates with this emotional connection, reinforcing the idea that their pets deserve the best care.

Australian Identity
If the pet food brand is Australian Made and owned, the term "True Blue" aligns perfectly with the local identity and values. This connection can be particularly significant for pet owners who value homegrown products and want to support local businesses.

Quality and Well-being
Pet owners want their animals to thrive. The phrase "True Blue" suggests a commitment to the well-being and optimum performance of their pets, implying that the product is of a known quality and will contribute to their pets' overall health.

Nostalgia and Heritage
The phrase "True Blue" might evoke a sense of nostalgia and cultural heritage, as our factory is over 33 years old and just like the farming communities surrounding us, we have overcome a significant amount of adversity to remain in operation.

04/03/2025

True Blue is all about giving our furry friends the top-notch nutrition they deserve 🐾

03/03/2025

Amazing work 👏

28/02/2025

When the cats are on quality control duty! Nothing but the best – True Blue Aussie Petfood, made by locals for locals 🐈😍

26/02/2025

Australian Mist 🐈

BACKGROUND

This wonderful cat is "true blue" and because it is home grown, it proudly wears the "made in Australia" label.

This charming Aussie originated from a Burmese background with Abyssinian and domestic shorthair breeds, and from this combination has come the confidence of cats that we enjoy today.

CHARACTERISTICS
This little Aussie go-getter is blessed with personality plus and has a great sense of fun that is very contagious. Because of this, the Australian Mist thrives on human companionship and it is also very tolerant of even the youngest of children.

CARE REQUIREMENTS
Its hallmark spotted jacket comes in a variety of colours from brown to blue, chocolate to lilac and gold to peach – with the misty background colours highlighting its delicate, but distinctive spots. Its coat is easy to care for, and a good brushing once a week will keep it looking good as well as providing it with a healthy “massage”.

AVERAGE LIFESPAN
Australian Mists will usually live up to 13 years of age, but with the proper care and nutrition can live up to 15 years of age.

AVERAGE SIZE AND WEIGHT
These cats are of medium height with the females usually weighing 4kg and the males weighing 6kg.

IDEAL OWNERS
These friendly cats enjoy playing games and being part of the hustle and bustle of the home, further cementing their reliability as a warm and friendly pet for all ages. Ideal owners need to have the time to join in and provide these games and activities.

21/02/2025

AUSTRALIAN KELPIE BACKGROUND

The Australian Kelpie was developed in the 19th century to handle sheep in the harsh Outback, as traditional European sheepdogs struggled with the climate. The breed originated from two black and tan, short-coated, pointed-eared Collies imported in the 1860s. Today, Kelpies are used worldwide for managing livestock, including cattle, goats, and reindeer.

AVERAGE LIFESPAN
Up to 16 years.

AVERAGE SIZE
• Height: 43cm to 51cm
• Weight:
o Male: 20.5kg to 25kg
o Female: 18kg to 27kg

BREED PERSONALITY, CHARACTERISTICS & TEMPERAMENT
Kelpies are highly intelligent, alert, and energetic. They excel in obedience, agility, and tracking and have even been used in pet therapy and as guide dogs. Their loyalty and enthusiasm make them outstanding companions.
COMPATIBILITY WITH OTHER PETS
Generally excellent.

CARE REQUIREMENTS
Kelpies are low-maintenance, easy to train, and not fussy eaters. They require regular exercise and mental stimulation.

PLEASE TAKE NOTE
This breed needs time, attention, and a secure yard. They thrive on companionship and activity.

IDEAL OWNERS
Kelpies suit those living on and working the land, active families, joggers, and those seeking a loyal guardian

19/02/2025

True Blue quality meets top-tier working dogs! 🐾 Elfinvale Stud Kelpies have been bred for excellence since 1956 and 9 year old Chester is a true example of this. The Elfinvale pups are all powered by True Blue Working Dog food... Go check out their page!

18/02/2025

All the True Blue pet food anyone could want!

To find this amazing display head to Lovells Group Portland Victoria

Lovells Group Pty Ltd

15/02/2025

Snacks on top, storage down below, too easy! 🐾 True Blue Cat Barrels keep your cats food fresh and tasty, all in one handy spot. Aussie-made and cat-approved! 🐈

05/02/2025

Aussie working dogs give it their all, from rounding up cattle, protecting the land, too staying loyal to their mates. They need the best fuel to keep them strong, focused, and full of energy.

That’s why True Blue Aussie Petfood gives working dogs the nutrition they need to stay at the top of their game.
Tag us in your working dog pics, we’d love to see them in action! 📸👇

31/01/2025

True Blue Working Dog🐾Made with 28% protein to build and repair body tissue, muscle, hair and 18% fat for their main source of energy!

This little Elfinvale pup gives it's seal of approval for True Blue Working Dog

23/01/2025

True Blue spotted at Woombye Rural Supplies!

If you're in the area go check out the fur-licious petfood!🐾

Address

20 Swanbrook Road
Inverell, NSW
2360

Telephone

+61247222333

Website

http://www.truebluepetcare.com.au/

Alerts

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Videos

Dinner time is the best time, especially with True Blue family dog food! Look at that happy face 🤩 #TrueBlue #Madebylocalsforlocals

Too good not to have your tongue out! The beautiful Von loving his TrueBlue Aussie Beef 🐾 #TrueBlue #TrueBlueAussiePetfood #Madebylocalsforlocals

True Blue Grain Free Aussie Lamb 🐾 True Blue endeavours to use local and up-cycled ingredients where possible to create nutritious pet food that’s better for your pets, local agriculture and the planet.🐶 #TrueBlue #TrueBlueAussiePetfood #Madebylocalsforlocals

The smell of great dog food…YUMM!🐶 #TRUEBLUE #TrueBlueAussiePetfood #MadeByLocalsForLocals

At True Blue your dog's nutrition and wellbeing is our priority. That's why True Blue is made by locals for locals 🐕 #TrueBlue #TrueBlueAussiePetfood #MadeByLocalsForLocals

Grain-free and fabulous! 🐾 Did you know that True Blue Grain Free is made with 28% protein to build and repair body tissue, muscle and hair in growing puppies and adult dogs?🐶 #TrueBlue #TrueBlueAusssiePetFood #dogfood #wellnesspetfood

Happy Friday everyone. Don't judge a dog by its looks.

Here is a new concept.

Happy Friday everyone

Happy Friday everyone. You couldn't get much more Aussie than this fella.