18/09/2025
I want to talk about social media and accessibility.
For context: beside running the sanctuary, my day job involves accessibility testing. While I'm fortunate enough to have near full hearing and vision, others aren't so lucky.
Accessibility often gets overlooked on social media, making it harder for people to engage with content. While we make it a priority to include visual descriptions, we seem to be one of the few.
With time and resource restraints causing many people to turn to AI to help generate content, unfortunately this is a bit if a backward step for accessibility.
AI tools like ChatGPT love adding emojis - even as bullet points. That might look fun, but here’s why it creates barriers:
Screen readers don’t read emojis as bullets. Instead of a quick pause, you get: 'glowing star, glowing star, glowing star'.
Emojis render differently across devices. Your tidy 'check mark' might look messy elsewhere.
Bullets are neutral. Emojis carry tone, which can confuse meaning.
Lists are meant to be scannable. Emoji bullets slow people down, especially for those with cognitive or visual processing challenges.
Why everyone should care about accessibility:
It widens your reach (supporters, adopters, customers, readers).
It keeps your mission consistent - caring for the vulnerable means all communities.
It boosts engagement, which helps your content get seen.
How to improve accessibility:
Use proper bullets, dashes, or numbering.
If you use emojis, keep them minimal and place them at the end of a sentence for tone - never as structure.
Always make sure the meaning is clear in text, not just visuals.
Add accessibility descriptions (alt-text or captions) for every image and video. We’ve had numerous messages from people who rely on them - it’s the difference between being able to enjoy our content or being shut out entirely.
Accessibility isn’t about perfection - it’s about making sure everyone can engage with your content and mission.
Image Description: Two weiros sit on a branch inside an aviary. On the left is a pale grey cockatiel with a soft, almost white face. On the right is a yellow-crested cockatiel with orange cheek patches, gently preening the other bird’s head. The background is wire mesh with blurred greenery beyond. In the bottom corner is the Little Beaks logo. Over a teal banner the words 'Accessibility matters' are written in cream text.