The Sentinel - Belgian Grooming Brand

21/11/2024

Jitka Krizo Averis " While going through old photos, I came across some from my first competition in 2000 - Pragobest in Prague.

Just look at the " happy" faces of Chiara and me 🤣

I remember how nervous I was that morning. I was sitting on the edge of the bath, feeling so 🤢 and wondering what the hell I'm doing here. And then I got the third 🥉 place and I was over the moon!

We all had to step out of our comfort zones to learn and grow. And grooming competitions are the perfect place for getting out of your comfort zone. Don't you agree?

It was also the first time Chiara and I met. Fast forward almost 25 years, and here we are, proud members of the amazing Sentinel team!"

20/11/2024

🎉 We're thrilled to announce the launch of our newsletter!

Become a part of the Sentinel family, and let us be your partner on your hand-stripping journey.

We're here to support you every step of the way!
We'll send you updates on our products, expert tips, and tricks to help you achieve your goals.

✨ Why Sign Up?

✅ Be the first to know about new products
✅ Receive exclusive hand-stripping tips
✅ Elevate your skills and achieve your goals

Sign up today and find out the eight common mistakes people make when hand stripping + two top tips from Rony De Munter.

Sign up today and take your skills to the next level with us!

https://mailchi.mp/thesentinel/eight-common-mistakes-people-make-when-hand-stripping

19/11/2024

What's your biggest challenge this week?

14/11/2024

Quality doesn’t happen by chance, mistake, or shortcuts but through a deliberate and thoughtful process.

The quality of our products arises from our commitment to excellence, careful planning, and the ex*****on of every detail.

We are setting high standards, paying attention to the nuances, and consistently striving to exceed expectations.

We are passionate about authentic quality, value expertise, and invest time and resources in making the best tools possible.
It involves a deep understanding of what must be done and a relentless pursuit of improvement.

❤️ Your feedback is helping us on our journey.
❤️ Your feedback helps us enormously, and it guides us towards continuous improvement.

Every suggestion, comment, and insight you share allows us to refine our products and ensure they meet the highest standards.
Listening to you is the key to growth, and your feedback empowers us to deliver an exceptional experience in hand stripping tools & cosmetics.

🙏 Thank you for being an essential part of our journey towards excellence.

Share your thoughts in the comments 😊

12/11/2024

What's your favourite breed to hand strip and why?

11/11/2024

Do you call yourself a perfectionist? And you are rarely happy with your work?

Rather than pursuing perfection, pursue excellence.

That's what we do at The Sentinel. We know that perfection is a moving target, always out of reach.

But that’s precisely why the pursuit of excellence is so powerful. While perfection may not exist, striving for excellence means embracing growth, learning from mistakes, and continually improving.

It’s about doing your best with what you have, not aiming to be flawless but better than before.

Excellence acknowledges that there’s always room for improvement, and this journey leads to real fulfilment and achievement.

It's not about being perfect; it's about being dedicated, resilient, and ever-evolving.

And if our tools help you pursue excellence, we would be honoured to be part of your journey to greatness.

Me + The Sentinel = Pursuing Excellence

Comment 💯 if you agree.

07/11/2024

Lovely feedback from a fellow groomer from Miriam Minarech Miriam Tweetinka in Slovakia:

"Thank you very much for this miraculous Sentinel chalk !! This chalk means the end of tightening finger condoms and the end of the powder all over the dog and the table. With this chalk, trimming goes downright luxurious❤️❤️🐾🐾🐾❤️; even Cherry from Nitra praised the speed of trimming. And hand stripping of the under courage was so much easier. "

What makes our chalk so unique?

🌟 It consists of a mix of high-quality ingredients that ensure a better grip on the coat when hand stripping.

🌟You can also use the Super White Chalk Block to chalk short-haired dogs, whiten the coat, and create extra volume, like on the legs or head of a Westie.

👍Handmade
👍Natural
👍No preservatives and perfumes.
👍Made in Europe

Is the Super White Chalkblock your game changer?

06/11/2024

If you have been grooming dogs for some time, share a photo of your early work with us. We know it can be tricky because many of us started dog grooming long before smartphones, even before pocket-sized cameras.
Why?
To encourage dog groomers beginners, to show them that every master was once a beginner, and every pro was once an amateur.

03/11/2024

🎉 October best sellers revealed!

🌟 T21 The Terrier Pad

Styling and working on wire-haired coats with our Terrier Pad becomes an absolute pleasure! This deluxe brush in thick leather is entirely handmade in Belgium. Its handy design is distinguished by a focus on quality and tradition.

🌟 A1 Leather Pouch

With its luxurious design, our Leather Pouch is a treat for the eyes and your precious knives.
This perfect accessory will keep all your favourite stripping knives safe. Our beautiful professional pouch made of sturdy yet soft leather is ideal for anyone who likes to store their precious equipment safely and stylishly. It protects all your favourite stripping knives and lets you take them anywhere.
The chic look with gold details always gives an organized and stylish appearance, whether at home, in your grooming salon, or at seminars, shows, or competitions.

🌟 W92 Detailer Stripping Knife.

Since we launched the W92, it's been flying off the shelves!
The W92 Detailer stripping knife is meticulously engineered to cater to the grooming needs of small and specific body parts such as ears, faces, legs, and tails. Featuring a dual-row tooth design, this tool facilitates 180-degree work capability, ensuring precise grooming. Its ergonomic design allows for seamless operation without adjusting hand positioning. The W92's precise and compact teeth render it indispensable for detailed grooming tasks. Crafted by hand, each knife undergoes careful manufacturing to meet the exacting standards of grooming industry professionals. Investing in the W92 Detailer transcends mere tool acquisition; it symbolizes a commitment to excellence. Additionally, it accommodates both left and right-handed users.

🌟 H21 The After Trim Shampoo

This is the perfect shampoo for use after hand stripping! With a 99.4% natural base and skin—and hair-enriching ingredients such as wheat extract, bamboo extract, and more, your wire-coated dog and his skin will be cared for in the best possible way.

⚠️Top tip!

For the best result, wash the dog with diluted shampoo (1:20) and rinse it thoroughly to remove all dirt, debris, and dust. Then, apply neat shampoo, leave it on the skin, coat for 10 minutes, and then rinse thoroughly.

Don't forget about the early at Transgroom N.V.

Get 15% off your favourite Sentinel tools, cosmetics & accessories... = made for you

03/11/2024

02/11/2024

🍁The new month is here. What else is new for you this month?

🍂 New focus?
🍂 New start?
🍂 New mindset?

01/11/2024

Black Friday 🖤 is already here 🖤

Don't miss 15% off on your favourite products.
👇👇👇
https://transgroom.com/en/search/?q=the%20sentinel

31/10/2024

👻🎃☠️⚰️🌕

What are you up to today? 👻

30/10/2024

Do you worry about hair breakage on your show dog?

We are here to help!

Our Coat Serum is designed to enhance hair ✨thickness
✨strength
✨density
✨prevent breakage

It's done in two ways:
✅Boosting of growth.
✅Increasing the thickness of the hair strands may add volume to the furnishings/beard.

There is no magic in our serum, just the power of nature:

💚Hyaluronic acid locks in moisture and smoothens cuticles, making the hair strands more substantial and less prone to breakage.

💚Rosewater is excellent for maintaining the pH balance of hair and skin, softening and revitalizing dry and dull hair and skin.

💚Rosewater also has antibacterial and antiseptic properties and can calm down frizz and add shine.

💚Vegetable glycerin has the properties of a humectant, meaning it hydrates the skin by pulling in moisture from your surroundings. Glycerin helps keep the skin moisturized even in different weather conditions for an extended period.

❣️Have you tried it on your show dog?

27/10/2024

⭐⭐⭐⭐⭐

" I would like to share my feedback on using the W92 and W91 products.

Regarding the W92, the thickness of the blade allows for easy gripping of the hair without applying much force, which makes it very comfortable to use without causing fatigue.

The hair is removed effortlessly, and it does not damage the dog's skin. The final results were also very clean and satisfactory.

The W92 is compact and well-balanced, making it easy to handle and enhancing the overall grooming experience.

The W91's blade was slightly too fine, but it worked very well for handling the inside of the ears. It is also compact and well-balanced, which adds to its usability.

Overall, I am very pleased with both products' quality and ease of use, and they provide an excellent finish."

Satomi Yoshikoshi

26/10/2024

Have a lovely weekend 🤗

What are your plans?

Wondering what The Sentinel founders are doing?

Well...
Rony De Munter is travelling to the UK and Thierry Piedboeuf is in his salon today. And tomorrow he is cleaning, going for a walk and relaxing. Sounds familiar? 😉😁

24/10/2024

We need your help!
Have you tried T11 Heavy Duty Comb for detangling fine & silky coat of an Afghan Hound?

We would appreciate your help because we haven't tried it on this type of coat.

😊🙏

24/10/2024

Our best sellers at Groomania were:
✨ H11 Chalkblock
✨ H25 Elixir Coat Serum
✨ H21 After Trim Shampoo

⭐ The T11 Heavy Duty comb and the W92 Knife closely followed them.

🤩 H11 Chalkblock

This multi-purpose chalk block is a must-have when hand-stripping wire-coated dogs. It consists of a mix of high-quality ingredients that ensure a better grip on the coat.
Chalkblock of premium quality and handmade in Belgium.

🤩 H25 Elixir Coat Serum

Our lightweight, non-greasy serum penetrates deep into the skin to hydrate, forming a protective film on the surface and maintaining a more elastic structure to prevent breakage. Plus, it works on any coat—from beards to legs—without leaving greasiness or staining behind.

🤩 H21 After Trim Shampoo

This is the perfect shampoo for use after hand stripping! With a 99.4% natural base and skin—and hair-enriching ingredients such as wheat extract, bamboo extract, and more, your wire-coated dog and his skin will be cared for in the best possible way.

Which one is your favourite?