The Sentinel - Belgian Grooming Brand

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The Sentinel - Belgian Grooming Brand The Sentinel is a brand dedicated to professional groomers loving wirehaired dogs.

Specially designed for you ease work with an emphasis on ergonomics, comfort, the quality of a perfect grooming.

01/10/2025

🫶 We absolutely love this video sent to us by Klaudia Szonyi , award-winning UK-based dog groomer.

Klaudia recently bought our W91 and W92 stripping knives, and here’s what she had to say:

💫 "I use the W92 pretty much on every hand-stripped dog in my salon – and I do get loads! I use the W91 for very short coats, especially on my competition dogs. I love how ergonomic the knives are and how easy they make it to strip difficult areas like the rosettes on the side of the neck and the back end. The short side of the blade allows me to get a perfect yet gentle grip when hand-stripping the ears.”

We also love to see Klaudia’s gentle approach for the first hand strip – making the experience enjoyable (and delicious!) for Kobi.

✨ A licky mat is a great helper to keep puppies (and adult dogs too) calm during grooming. The act of licking releases endorphins, which helps dogs feel relaxed, comforted, and safe – turning grooming into a positive experience from the very beginning.

👏 Thank you, Klaudia, for trusting our tools and sharing your experience!

We had a wonderful time! Thank you, Kitty Dekeersgieter Kitty Ponnet & all the Groomania team. We are already excited ab...
29/09/2025

We had a wonderful time! Thank you, Kitty Dekeersgieter Kitty Ponnet & all the Groomania team. We are already excited about 2026 🤩💫🎉🌟

26/09/2025

Only hours left to save 10% on all Sentinel products — offer ends at midnight! ⏰

Best sellers at Groomania?

✨ W92 — sold out at the show, just a few left online!

✨ Super White Chalk — gives extra grip, adds volume & brightens white harsh coats.

✨ After Trim Shampoo — an amazing natural cleanser, leaving hair in its natural texture, shiny, healthy & fresh.

✨ And our new personalised leather pouches — stylish, practical, and flying off the shelves.

Shop now at www.thesentinel.dog ( link in bio) with code GROOMANIA10 — don’t miss out!

⚡ Offer ends at midnight 26.9.25.

✨ Groomania 2025 is behind us ✨What an incredible weekend! We had a fantastic time meeting old friends, making new ones,...
22/09/2025

✨ Groomania 2025 is behind us ✨
What an incredible weekend! We had a fantastic time meeting old friends, making new ones, and proudly presenting our tools & cosmetics. 🖤

We’re beyond happy to hear your amazing feedback — seeing how our products make groomers’ work easier and dogs’ coats & skin healthier is exactly why we do what we do. 🐾

Even though Groomania is over, the vibe is still alive… and so is the 10% discount! 🎉
🛒 Just visit www.thesentinel.dog and use the code GROOMANIA10 on all our products.

⚡ Hurry — the offer expires on Friday, September 26th!

🎉 We’ve got an amazing game for you this Saturday at Groomania! 🎉We’re hiding a Golden Ticket… and the person who finds ...
17/09/2025

🎉 We’ve got an amazing game for you this Saturday at Groomania! 🎉

We’re hiding a Golden Ticket… and the person who finds it wins something awesome from The Sentinel! 🏆✨

So keep your eyes peeled 👀
Check under every chair… every table… maybe even in the loo! 🚽
It could be anywhere!
Star looking this Friday!

Will you be the one to find it? 🍀

The Sentinel @ Groomania – What’s on at our stand.Swing by for honest tips, and real talk about hand-stripping, ring pre...
10/09/2025

The Sentinel @ Groomania – What’s on at our stand.

Swing by for honest tips, and real talk about hand-stripping, ring prep, and products. Bring your questions!

✨Friday

After morning classes: Rony — feedback & Q&A

2:00 PM: Majestic Brown Chalk demo (Fri & Sat)

3:00 PM: Sorin — Wire Fox Terrier styling Q&A and product use

All day: Dieny, Thierry & Jitka — tips & advice

✨Saturday

1:00 PM: Michail — Scottish terrier styling Q&A and product use.

2:00 PM: Majestic Brown Chalk demo (Fri & Sat)

All day: Dieny, Jitka & Thierry — tips & advice

✨Sunday

All day: Tips & advice from The Sentinel founders & ambassadors

🌟Who you’ll meet:

Rony de Munter — Hand-stripping icon; world-class Fox & Lakeland Terrier breeder/handler, EGA judge

Sorin Szakacs — Terrier specialist; practical styling + product know-how.

Michail Premtsis — Multi-award Master Groomer; Scottie specialist, EGA judge

Jitka Krizo Averis — Internationally awarded groomer, EGA judge, The Sentinel cosmetic product developer.

Thierry Piedboeuf — Co-founder of The Sentinel; many years of teaching the precision and technique of commercial hand-stripping.

Dieny Uiterwijk Winkel — World-class breeder/handler of Fox & Lakeland Terriers, and confirmation dog show judge.

See you at the stand—come try the tools, watch the chalk demo, and tell us what’s working for you. We’re listening. ✂️🤎

Majestick Brown is here to make your terrier pop in the ring at Groomania! ✨🤎 No orange undertones🤎 Buildable colour🤎 Tw...
03/09/2025

Majestick Brown is here to make your terrier pop in the ring at Groomania! ✨

🤎 No orange undertones
🤎 Buildable colour
🤎 Two-piece design for easy handling
🤎 A natural brown made for terriers – and not just them 😉

📍 See it first at Groomania , 19–21 Sept.

We are always happy to support such a great event like  Groomania is 🎉🤩 We look forward to seeing you all there!
02/09/2025

We are always happy to support such a great event like Groomania is 🎉🤩

We look forward to seeing you all there!

Can you relate? 🤣
30/08/2025

Can you relate? 🤣

A lovely feedback from Slovakia 🥰"The W92 is a joy to hand-strip with! Not only in the salon, but especially on my Irish...
27/08/2025

A lovely feedback from Slovakia 🥰

"The W92 is a joy to hand-strip with! Not only in the salon, but especially on my Irish Wolfhounds.

I also love the After Trim Shampoo – it’s not harsh, cleans perfectly, and smells beautiful.

At our last show, our handsome boy Michal was praised for his coat and grooming.”

💞 We truly appreciate every bit of feedback and every review. It makes us so happy and reassures us that everything we do is useful and meaningful.

🐾✨ Happy International Dog Day! ✨🐾Today we celebrate the dogs who make our world brighter, messier, funnier, and infinit...
26/08/2025

🐾✨ Happy International Dog Day! ✨🐾

Today we celebrate the dogs who make our world brighter, messier, funnier, and infinitely better. 💛

At The Sentinel, every tool we create is designed with one goal in mind: to honour the dog in front of you.

✨ From hand stripping knives that respect the coat and your hand, to cosmetics that bring out natural beauty—we believe grooming is more than maintenance.

✨ It’s a way to show respect, love, and care for our four-legged companions.

So here’s to the terriers, the spaniels, the hounds, and every scruffy, wiry, silky, or fluffy friend who inspires us every day. 🐶✂️

📸 Share a photo of your dog with us below—let’s flood the feed with love for them today!

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