The Sentinel - Belgian Grooming Brand

  • Home
  • The Sentinel - Belgian Grooming Brand

The Sentinel - Belgian Grooming Brand The Sentinel is a brand dedicated to professional groomers loving wirehaired dogs.

Specially designed for you ease work with an emphasis on ergonomics, comfort, the quality of a perfect grooming.

🥳 Exciting news!! The W91 detailer is now available!!Meticulously crafted for precision, the W91 Detailer Stripping Knif...
07/01/2025

🥳 Exciting news!! The W91 detailer is now available!!

Meticulously crafted for precision, the W91 Detailer Stripping Knife is your go-to tool for grooming small, detailed areas like ears, faces, legs, and tails. Its dual-row tooth design and 180-degree work capability ensure effortless, accurate grooming—no hand repositioning required. Whether left or right-handed, this ergonomic, handcrafted knife is built to elevate your grooming game.

And, if you would like to save 15% ( well, who wouldn't ), go to our website and sign up for our newsletter. Our newsletter is out tonight, and you will get:

✨Discount code
✨Booking form for the workshop with the amazing Tony Rago

👇👇👇👇👇👇👇
https://thesentinel.dog/

✨Don't miss this incredible opportunity to learn from the best!✨ Join us at Tony Rago's Hand-Stripping Workshop!A profes...
04/01/2025



✨Don't miss this incredible opportunity to learn from the best!

✨ Join us at Tony Rago's Hand-Stripping Workshop!

A professional groomer and handler, Tony Rago has built a career on passion, dedication, and exceptional results. Inspired by top handlers at age 8, he pursued Junior Handling, sparking a lifelong love for dogs.

Tony has worked with Europe's best, including Javier Gonzalez Mendikote, Ante Lucin and Juraj Sokolic, mastering techniques for various breeds. His achievements include multiple Best in Show titles across Europe and victories in international grooming competitions.

Now based in a grooming salon in Lugano, Tony continues to refine his skills and embrace new challenges. He dreams of inspiring others, viewing grooming as an art that combines creativity and a deep love for animals.

📅 Date: 22.2.2025
📍 Address: Bocani Geensbeekstraat 7, Moorsel 9310, Belgium
💶 Price: €155 (excl. tax) to participate or €70 (excl. tax) to watch
🍴 Lunch and drinks included!

💌Sign up for our newsletter - it's out on Tuesday, 7.1 - and book your spot!

😉 In the newsletter, you will also find a discount code.

03/01/2025

✨ Our Goals for 2025! ✨

We're so excited to share what's coming this year! 🐾

🎯 Here's what to look forward to:

🌟 The After Trim Spray is returning—now in a bigger 250ml bottle!
🌟 Bringing you the W91 Detailer Hand-Stripping Knife for even more precision work.
🌟 Launching natural Tear Stain Removal product – and not just for terriers! We were planning the Tear Stain Removal launch last year—hey, ho! It didn't happen! Not reaching a goal isn't a failure—it's a lesson. You need to ask yourself two questions: What did I learn?
How can this help me grow? Then, dust yourself off and move forward. We did exactly that, and now we are already closer to achieving this goal!
🌟 A Hand-Stripping Competition in November—exclusively for hand-stripping breeds! The ultimate event for all hand-stripping enthusiasts!

Are you excited?

01/01/2025

🎉✨ Happy New Year from The Sentinel Team! ✨🎉

A new year means new opportunities, fresh goals, and exciting adventures! 🐾

🌟 Tell us: What’s your #1 grooming goal for 2025?
🌟 What breed are you most excited to work with this year?

Let’s make 2025 the best year yet—together! 💪
Here’s to more success, learning, and perfectly hand stripped dogs!

Cheers to a fabulous year ahead! 🥂🎊

✨ How Was Your Year? ✨As the year ends, we want to hear from YOU! 🐾🌟 What was your biggest win in grooming this year?🌟 W...
31/12/2024

✨ How Was Your Year? ✨

As the year ends, we want to hear from YOU! 🐾

🌟 What was your biggest win in grooming this year?
🌟 What’s one thing you’re proud of achieving?
🌟 What’s a goal you’re setting for next year?

Let’s celebrate the highs and learn from the challenges together. Drop your thoughts in the comments—we’d love to hear your stories! 💬

Have a wonderful Christmas 🎄 🎁⛄❤️
24/12/2024

Have a wonderful Christmas 🎄 🎁⛄❤️

Are you struggling with holes in the dog's coat when hand stripping? 🫣🤔Learn how to avoid this common mistake and master...
20/12/2024

Are you struggling with holes in the dog's coat when hand stripping? 🫣🤔

Learn how to avoid this common mistake and master the hand stripping skill!

💡 Expert tips from the award winning
will take your skill to the next level. Plus, we have a special treat for YOU!!

🎁 Enjoy 10% OFF on Michail's favourite hand stripping knives: WE, W3 and W92 .

The discount code will be in our newsletter this evening!!

💌 Subscribe to our newsletter now for exclusive handstripping tips and offers. Click on the link below 👇 to sign up today!

https://thesentinel.dog/





16/12/2024

With our products and expertise, we are here for you - no matter your skill level!

As this year comes to a close, we are thrilled 😄 about what's coming in 2025 🤩🌟🎉

Want to be the first to hear about our exciting plans?

📮Go to our website and sign up for our newsletter today!
👇👇

https://thesentinel.dog/

Let's make 2025 the best year for all handstripping enthusiasts!

What's the one hand stripping challenge you would like to conquer in 2025?

14/12/2024

Many newcomers face a common problem when hand-stripping a dog.

❓Why do I make holes in a dog's jacket?

❓Is this your problem?

Sign up for our newsletter, and our ambassador, Michail Premtsis will point out the two most common reasons in the following week's newsletter.

Also, when you sign up, you will find out the Eight Common Mistakes groomers make when hand stripping, plus two extra tips from Rony De Munter

https://mailchi.mp/thesentinel.dog/eight-common-mistakes-people-make-when-hand-stripping

🌟 We're here for everyone—beginners, experienced groomers, breeders, novice handlers, professional handlers, and all who share a passion for hand-stripping and hand-stripped breeds.

🌟 We're The Sentinel - your hand-stripping specialist!







Mastering the art of hand stripping requires time, dedication, and perseverance—the magic combination that transforms ef...
08/12/2024

Mastering the art of hand stripping requires time, dedication, and perseverance—the magic combination that transforms effort into expertise.

But alongside time and persistence, the right tools play a crucial role.

Investing in high-quality tools isn't just a smart choice; it's an investment in your craft and career.

Good tools:

✨ make your work more efficient and enjoyable
✨ they stand the test of time

You should prioritize quality when choosing your equipment.

Whether you are just a hair stylist of your own pet, a student or professional dog groomer, a hobby or professional handler, or a dog breeder - the right tools can:

✨ elevate your skills
✨ boost your confidence
✨ help you achieve results you're proud of.

Your dedication + our tools = Unstoppable success! 💪✨

How is your hand stripping journey going?
We would love to hear your your tips or challenges. 👇✨


🌟 From day one our cosmetics are all about delivering great care. We create standout products that nurture both your dog...
05/12/2024



🌟 From day one our cosmetics are all about delivering great care.

We create standout products that nurture both your dog's coat and skin.

We focus on using high-quality, mostly natural ingredients, and we make sure our packaging is recyclable.

Plus, we genuinely care about the well-being of both animals and their humans.

🌟 Which one of our cosmetic products is your favourite and why?



Is December your busiest month?We wish you lots of happy and easy dogs, a lot of tips, and presents from your lovely cli...
01/12/2024

Is December your busiest month?

We wish you lots of happy and easy dogs, a lot of tips, and presents from your lovely clients! 🎄🐾🎁

🎉 Exciting News! Our First Newsletter Drops Tomorrow! 🎉Get ready to dive into:✨ The story behind The Sentinels✨ A glimps...
27/11/2024

🎉 Exciting News! Our First Newsletter Drops Tomorrow! 🎉

Get ready to dive into:
✨ The story behind The Sentinels
✨ A glimpse into the lives of The Sentinel Founders

🖤 Plus, a friendly reminder: our Black Friday Offer ends 30th November! Don’t miss your chance to grab our amazing tools at unbeatable prices.

Treat yourself and stay tuned for all the updates! 🚀

https://mailchi.mp/thesentinel.dog/eight-common-mistakes-people-make-when-hand-stripping

  Jitka Krizo Averis  " While going through old photos, I came across some from my first competition in 2000 - Pragobest...
21/11/2024



Jitka Krizo Averis " While going through old photos, I came across some from my first competition in 2000 - Pragobest in Prague.

Just look at the " happy" faces of Chiara and me 🤣

I remember how nervous I was that morning. I was sitting on the edge of the bath, feeling so 🤢 and wondering what the hell I'm doing here. And then I got the third 🥉 place and I was over the moon!

We all had to step out of our comfort zones to learn and grow. And grooming competitions are the perfect place for getting out of your comfort zone. Don't you agree?

It was also the first time Chiara and I met. Fast forward almost 25 years, and here we are, proud members of the amazing Sentinel team!"

🎉 We're thrilled to announce the launch of our newsletter!Become a part of the Sentinel family, and let us be your partn...
20/11/2024

🎉 We're thrilled to announce the launch of our newsletter!

Become a part of the Sentinel family, and let us be your partner on your hand-stripping journey.

We're here to support you every step of the way!
We'll send you updates on our products, expert tips, and tricks to help you achieve your goals.

✨ Why Sign Up?

✅ Be the first to know about new products
✅ Receive exclusive hand-stripping tips
✅ Elevate your skills and achieve your goals

Sign up today and find out the eight common mistakes people make when hand stripping + two top tips from Rony De Munter.

Sign up today and take your skills to the next level with us!

https://mailchi.mp/thesentinel/eight-common-mistakes-people-make-when-hand-stripping

What's your biggest challenge this week?
19/11/2024

What's your biggest challenge this week?

Address


Alerts

Be the first to know and let us send you an email when The Sentinel - Belgian Grooming Brand posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Sentinel - Belgian Grooming Brand:

Videos

Shortcuts

  • Address
  • Telephone
  • Alerts
  • Contact The Business
  • Videos
  • Claim ownership or report listing
  • Want your business to be the top-listed Pet Store/pet Service?

Share