Crumps' Naturals

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Our Story

In 2006, Joe and I returned to Ontario, where we were both born and raised, after living in the US for five years. Caledon seemed like the perfect place to raise our young family. Within the year, a unique business opportunity fell into our laps and the decision was made to purchase a small dog treat company. Joe embodied the entrepreneurial spirit while I, a former teacher and stay at home mother of four, went along for the ride. After researching the pet treat category further, we quickly realized there were not many Canadian companies making single ingredient dog treats. The brand we would establish would specialize in high quality, natural dog treats made from minimal ingredients, sourced only within Canada or the United States. Within the month, The Crump Group was incorporated and the Crumps’ Naturals brand was born.

Outfitted with a 20’ cube van truck, a commercial oven, refrigerator and meat slicer, we began production in our garage. While Joe busied himself with sales calls by day, and a full time job by night, I sliced, baked and packaged liver while managing a busy household. Before long, the orders grew and a few friends were hired to help.

For the next five years, Joe and I would attend countless consumer, distributor and trade shows in an effort to establish the Crumps’ Naturals brand in both Canada and the United States. During this time, an addition was made to the garage, a few more ovens added and new products were developed.

By 2010 we outgrew our humble beginnings and moved to a 6,000 square foot commercial space. It seemed like such a large space at the time and we knew our business had to grow quickly to ensure we could afford this additional overhead. Grow we did. It wasn't long before Joe was able to forget about a second job and focus entirely on our business. With an expanding product assortment, new packaging (replacing our old generic bags and labels) and lots of travel, our distribution expanded throughout North America and consumer awareness for our products grew.It wasn't long before our 6000 square foot facility had storage containers parked all around it and we were bursting at the seams.

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