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Heica hayfeeders Heica hayfeeders for enriching horses lives every day

Do you know the type of horse that is super picky about clean hay?If hay gets mixed with bedding, they just won’t eat it...
26/02/2025

Do you know the type of horse that is super picky about clean hay?

If hay gets mixed with bedding, they just won’t eat it. It's understandable, but it's undesirable to waste hay.

I can't say the exact percentage, but I dare to claim that in every stable with multiple horses, there is at least one horse that is picky about clean hay.

Often, the challenge in these cases is that the horse doesn't eat enough roughage.

Simply providing more loose hay doesn't help because it gets mixed with the bedding, so other solutions must be found.

With a fully enclosed design, the Fluffy Feeder keeps hay clean and reduces waste.

When you give part of the hay from the feeder and part freely, the horse can't trample the haystomp it into the bedding, preventing waste, reducing the workload of stall cleaning, and ensuring the horse eats enough hay.

Oh, and bonus—more chew time = better gut health!

A win-win for the horse, the stable, and the workers!

That feeling when you realize the people around you wish you nothing but the best.. it's amazing.People you've never eve...
21/02/2025

That feeling when you realize the people around you wish you nothing but the best.. it's amazing.

People you've never even met. People from all around the world who are willing to help you build a business, and the only thing that connects you is horses' well-being.

On our Finnish account, we've been surrounded by familiar faces from fairs and competitions, and it feels like everyone knows each other. It feels so cozy and safe.

But when we started this account, we wondered.. how would we ever find our people here? The ones to share our passion, have long discussions with, to laugh with? How could we build a community that truly feels like home?

Well, it's starting to feel like home.

Thank you for your support, your messages, your reactions, and the conversations. It means a lot. ❤️

This is one of the top5 best things about being an entrepreneur.

I think we have entered a completely new era in Heica's story this year.Over the past few years, we've been adjusting to...
19/02/2025

I think we have entered a completely new era in Heica's story this year.

Over the past few years, we've been adjusting to the idea of having multiple retailers across the globe, and I know we've been holding back a little.

But now, it feels like we are ready to take the next step in becoming a bigger player in the industry.

We are still learning to play the game but we're excited and driven to grow.

And for us, growth means doing it on our own terms.

Not forgetting our core principles: respecting the planet, the climate, and the people who are part of our journey.

We know there are a lot of you who are curious about how Fluffy Feeders work in day-to-day life. So, we decided to share...
07/02/2025

We know there are a lot of you who are curious about how Fluffy Feeders work in day-to-day life. So, we decided to share the story of one of our ambassadors and how they use the feeder.

They've been using Fluffy Feeder over 6 months now and they've both been very happy with it.

Let us introduce Faye and Brango to you, from Belgium!

They compete in endurance riding and spend a lot of time on the road, always seeking new trails and terrains.

Brango has access to hay throughout the day using different slow feeders. Faye became interested in Fluffy Feeders because of the materials and the natural eating posture. She fills the feeder for Brango every day and uses it before or after training sessions to help him relax.

The feeder is easy to take along on the road and it helps Brango adjust to a new environment, bringing along all the comforting habits and smells he knows.

”It's easy to fill and it's made decent also! Fluffy Feeder is the first thing Brango eats from even if there is loose hay available.” -Faye

Brango is using Fluffy Feeder with std # 6cm net hole size.

We wanted to highlight a few things to consider when choosing an enrichment for your horse.The key point keeping in mind...
24/01/2025

We wanted to highlight a few things to consider when choosing an enrichment for your horse.

The key point keeping in mind is that it should be used regularly and actively. Using it only twice a year won’t deliver the results you’re looking for.

If preparing the enrichment takes too much time, it’s more likely to sit forgotten on a shelf than be used consistently. Choose something that is easy to use and maintain.

Also, consider the time your horse spends interacting with it — 3 minutes vs. 3 hours can make a big difference.

Read more on our blog, link in bio.

With enrichment, we can enhance the QUALITY of life for horses.

Another year has been wrapped up. Our expectations for the year were partly higher than the reality, but at the same tim...
29/12/2024

Another year has been wrapped up. Our expectations for the year were partly higher than the reality, but at the same time, we did achieve far more than we could have even hoped for. We are more than ready to embrace 2025, as we are full of enthusiasm and motivation!

Here’s a quick recap of 2024 Expectations vs. Reality:

EXPECTATION:

🔸Expanding into Europe (several different countries)

🔸Growing turnover by 80k€

🔸Increasing brand awareness

🔸Enhancing our understanding of foreign equestrian cultures

REALITY:

🔸Expanded into Europe, although through different countries than originally planned

🔸Grew our turnover, though not as significantly as hoped

🔸Our product gained recognition thanks to a growing network

🔸Learned new things about equestrian cultures in other countries

🔸Gained new insights into entrepreneurship and scaling a business

🔸Found more amazing people to surround ourselves with 💕

While turnover fell short of the 80k€ target, it seems that we still achieved our highest turnover ever. Sales in Finland dropped significantly this year, but we managed to compensate with sales in Europe. Thankfully!

We’ll keep growing as part-time entrepreneurs in 2025, ready to go full-time when the moment is right! 🔥

As I mentioned, we are filled with enthusiasm and motivation. ✨

It’s a wonderful feeling to realize how much your thinking has evolved.When we started our journey as Heica entrepreneur...
22/12/2024

It’s a wonderful feeling to realize how much your thinking has evolved.

When we started our journey as Heica entrepreneurs, our focus was largely on horse welfare from a physical health perspective—especially the stomach and gut. Of course, enrichment was part of the conversation, but its role was quite small.

Today, we believe mental well-being deserves much more attention, and raising awareness among equestrians is key.

It’s not enough for a veterinarian to declare a horse ”healthy”. We as owners should be asking:
🔸How does my horse experience its life?
🔸How does it feel about the way we interact with it?

This definitely isn’t an easy task, but it’s one we can start small with and continuously grow in. And, undoubtedly, this is one of those topics where the more you learn, the better you understand just how little you actually know.

I’m inspired by how much more information is now available—and so accessible!
Next on my reading list are Rachaël Draaisma’s works.

---

When I attended the in Flyinge this summer, one topic resonated with me more than others: the horse’s relationship with its owner/handler. I’ve been reflecting on its importance and how it ties into the bigger picture.

If you’ve got any article or book recommendations on this, let us know!

Sometimes we hear about people looking for hay nets with the smallest possible mesh size. Some even layer multiple nets ...
07/12/2024

Sometimes we hear about people looking for hay nets with the smallest possible mesh size. Some even layer multiple nets on top of each other to slow down feeding as much as possible.

This makes us wonder—is this ideal? Is it beneficial for a horse to receive only one strand of hay at a time? Or could it lead to the hay net breaking quickly, leaving the horse with a large hole to eat through?

We often consider whether the hole in the net appeared because the horse had to use its teeth excessively to get the hay, or because the feeding process was too difficult, leading to frustration and the horse applying too much force to the net.

Customer Experience:
One of our customers purchased a Fluffy Feeder with a smaller ( #4 cm) mesh size. Their horse had previously experienced laminitis and was prone to gaining extra weight. The customer had tried all kinds of hay nets that had broken quickly and wanted to give our Fluffies a try. They ordered the Fluffy Feeder with the smaller mesh size.

Shortly after, we received feedback that the pillow had broken during use.

Our first thought was that the small mesh size had been too challenging for the horse, causing frustration due to slow hay intake, leading the horse to use excessive force on the hay pillow.

We suggested trying the standard ( #6 cm) mesh size instead—and guess what? It worked perfectly and has lasted really well for them!

Choosing the right mesh size depends on many factors, and it's hard to determine the best fit without trying it out. If you're new to our feeders, we recommend starting with a standard ( # 6cm) mesh size to avoid frustration and ensure a positive experience for your horse.

When the mesh size is well-suited to the horse, the hay pillow or net is likely to last longer in use.

Happy horse = happy feeder!

Swipe to see how different mesh sizes works for "Kerttu" (Sonjas horse). You can see clearly that smaller mesh size is too difficult for her and also that the std # 6cm works well.



Everyone's focus is on Christmas right now, but let's talk about what comes next—New Year's Eve!For pet owners, it can b...
04/12/2024

Everyone's focus is on Christmas right now, but let's talk about what comes next—New Year's Eve!

For pet owners, it can be a stressful time, and for horse owners, it’s even more challenging.

As a reminder or tip, I'd like to highlight the calming and engaging effects of a Fluffy Feeder.

Fluffy Feeder (or Mini Fluffy) promotes a calm state of mind and helps alleviate stress. Combined with free hay, it’s the best combo for facing the flashes and bangs of New Year's Eve.

Prepare early and avoid last-minute stress! Shop now in our online store or visit our trusted retailers.

And remember, Fluffy Feeder will come in handy long after the fireworks are over! 😉

🐴

The goal of using slow feeders is to make hay last longer and keep feeding intervals healthy.When choosing slow feeders ...
30/10/2024

The goal of using slow feeders is to make hay last longer and keep feeding intervals healthy.

When choosing slow feeders (or haypillows), pick a mesh size that keeps eating ENJOYABLE and not too challenging. Make eating a positive experience and avoid sizes that make eating too difficult!

Observe your horse’s mood during meals—try offering some hay freely alongside the slow feeder to see their preference.

Experiment with various types of slow feeders and options simultaneously, and observe which one the horse prefers. This way, you can better understand what option the horse finds most enjoyable.

Remember, your horse might have a different opinion than you’d expect!

✨ Feedback from a customer ✨ We take great pride in helping you with your decisions when it comes to improving your hors...
18/10/2024

✨ Feedback from a customer ✨

We take great pride in helping you with your decisions when it comes to improving your horse's welfare!

Helping you and your horses is our passion – together, we can make a difference! ☺️

We are sad to read these conclusions and firmly believe that there is significant potential for improvement in the equin...
12/10/2024

We are sad to read these conclusions and firmly believe that there is significant potential for improvement in the equine industry regarding environmental sustainability.

Companies should take responsibility and make choices that prioritize the environment over purely maximizing profits.

At Heica, we have used around 4,000 kilometers of seat belts in our products, all collected from cars destined for disposal. This is equivalent to 10% of the Earth's diameter.

When we started our business, we could have taken the easier route by using new raw materials. This would have saved us considerable effort in finding partners among car dismantlers willing to collect the seat belts for us. It would have saved a lot of energy required to prepare the used seat belts.

BUT we couldn't take the easy way out. We simply couldn't.

To keep horses happy and engaged, they need activity they can control themselves.One simple way to do this is by offerin...
09/10/2024

To keep horses happy and engaged, they need activity they can control themselves.

One simple way to do this is by offering hay in different ways—loose hay, a haynet, and a haypillow, all at the same time!

By giving them options, they can switch up how they eat and keep moving, which is so important for their mental well-being.

When we designed the Fluffy Feeder haypillow, we didn’t realize how significantly it would impact the mental well-being ...
05/10/2024

When we designed the Fluffy Feeder haypillow, we didn’t realize how significantly it would impact the mental well-being of horses.

Based on the feedback we’ve received from our customers, three out of four horses prefer the haypillow over loose hay!

Horses are clearly telling us they need more stimulation in their daily routine.

With the Fluffy Feeder, you can easily improve your horse’s daily routine. By adding enrichment to their day, you're helping them experience joy and cope better with stress.

We often get asked how much a haypillow slows down eating or whether it would be helpful for someone’s horse.Well, we li...
29/09/2024

We often get asked how much a haypillow slows down eating or whether it would be helpful for someone’s horse.

Well, we like to think of haypillows as just one tool in your toolbox for better well-being. Since every horse is unique and has its own character, and every stable environment and routine is different, the effects of a haypillow can vary.

So, the way a haypillow is used at one stable and how a particular horse experiences it can be completely different at another stable.

For example, while your friend might feel that the haypillow works more for supporting their horse’s stomach and gut health, another friend might find it more beneficial for mental well-being and helping to support the horse’s emotional state. Or it could be a combination of both.

Do you agree?
21/09/2024

Do you agree?

What has brought your horse JOY today?Did you know that we can offer our horses experiences of joy, not just care for th...
19/09/2024

What has brought your horse JOY today?

Did you know that we can offer our horses experiences of joy, not just care for their physical needs?

Horses' daily routines can easily become dull. We’ve been conditioned to think that water, hay, and a bit of exercise are enough—but it's time to shift our mindset.

We should start thinking about how they experience the full 24 hours we provide for them.

Yes, it’s another thing to consider, but it’s our responsibility.

When we choose to care for an animal, its mental well-being is just as important as its physical health.

We'd like to welcome our newest retailer from the Netherlands,  .They are specialists in the field of slowfeeders and we...
17/09/2024

We'd like to welcome our newest retailer from the Netherlands, .

They are specialists in the field of slowfeeders and we are honoured to have Heica feeders into their selection.

Thank you Karlijn and Rick. We are certain that together we are able to serve the customers the best possible way. 💕

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