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Heica hayfeeders

Heica hayfeeders for enriching horses lives every day

02/07/2025

If we had listened to the experienced professionals' opinions about our business, the Fluffy Feeder would have never made it to Japan.

Heica was founded over four years ago. We're a rather small company, with just the two of us working here.

Over these four years, we’ve tried to find people with wise insights and guidance for our journey. We've had many conversations with a wide variety of people.
We’ve received truly valuable advice and tips, and without these conversations the path would have been even bumpier. 💗

But there have also been conversations that, to our ears, have sounded somewhat puzzling.

One of these, for example, was the statement that we don’t have enough resources for international markets. This advice came from very experienced persons who have led various companies for a long time.

Our thinking about Heica and entrepreneurship has always been: take only the kind of risks we can carry and move forward at our own pace, using the resources we have at that moment.

Heica’s growth hasn’t been as fast as it might have been if we had taken a big loan and gone all-in from the start. But this journey has been the right one for us.

And right now, we are absolutely thrilled about the fact that a Fluffy Feeder is on its way to Japan!! 😍

21/06/2025

Sonja was scrolling through photos on her phone and found a picture showing a hanging hay net between two stalls. The photo is from 2015, when Kerttu and Alma were living together in a small stable with individual stalls.

At that time, we wanted the horses to be in adjacent stalls and to have the opportunity for physical contact even during the night.

We were already trying to provide different types of feeding enrichment, both to stimulate their minds and to slow down eating.

It’s easy to forget things, because I didn’t remember this situation at all. But even back then, we were interested in exploring different feeding solutions and tried to get creative with the tools we had.

Still, we weren’t fully satisfied, and that’s why we started designing the Fluffy Feeder a couple of years later.

04/06/2025

Today I was visiting a stable (filming) and once again observing a mare and how she moves along the feeder.

I found myself thinking about all the conversations we’ve had with you, horse owners, about our feeders and horses in general. And I realized how much we enjoy talking with you!

One of the best parts of this job is being able to share thoughts and experiences, no matter our backgrounds or the disciplines we represent.

I know Sonja (in the photo) and I are on the same page about this.

When we talk about horse's wellbeing, it’s easy to connect. It really feels like we’re all moving in the same direction.

Of course, there are people who think differently about horse welfare. But I think the IG is a perfect platform to bring like-minded people together.

If you ever feel like you'd like to ask something or share an experience with us, please do so! 💗

01/06/2025

Me and Sonja, we love coming up with new ideas. In the stable, at home with interior design, in the garden, with clothes, you name it!

We grew up in a family that encouraged creativity and working with our hands. We always used old and recycled materials, which has become a core principle of Heica as well.

We've both been sewing our whole lives, including making clothes for ourselves, so textiles and working with them are very familiar to us. That’s why it was easy to start experimenting and brainstorming a new kind of hay feeder.

Every now and then, we find ourselves wondering how we ended up designing the Fluffy Feeder and the whole product family around it. And how we've been lucky enough to find such amazing people who are just as excited about it as we are.

We feel humbled and grateful. 🙏

We’re not full-time entrepreneurs just yet, but we’re getting there.

So happy to have you along for the journey. ❤️

23/05/2025

Today, I listened to a podcast that discussed the circular economy. It’s a topic that stirs very strong emotions in us.

Fundamentally, we cannot understand why the world has come to a point where the lifespan of products has shortened. Why do we consume natural resources unnecessarily and not make the effort to ensure that products last longer?

It's insane.

Heica products are designed to be durable. They are also designed to be REPAIRABLE.

We've sold repair kits (including fabric and buttons) for Fluffy Feeder colors that were sold out over two years ago. In other words, people have been using their feeders for at least two years and are still willing to repair them!

We truly value this minds et. 💗

10/05/2025

Hello, NORWAY!!

Did you know that Ranch Life is our official retailer?

We all know shipping from Finland to Norway can be rather pricey. And it may take several days for deliveries to arrive.

But here's the good news: you can now order directly from , in Norwegian, and shipped from Norway!

Oh, and did we already mention ”Norway”..? 😃

Thank you for our collab. 🤗🔥💗

09/05/2025

Always watching the night sky, and thinking where we are now, and where we want to be.

Sonja loves gardening and nature and everything that comes with it. And a lake by the house.

And me? Atm, I'm just dreaming of a draft horse.

Not ready for it yet, but hopefully someday.
(Don't worry, I will keep you posted once we get there. 😉)

03/05/2025

As most of you probably know, we've been selling our feeders in Finland for almost 4 years now.

After the first year, we conducted a customer survey to find out how they felt about our feeders. And the results were outstanding.

Over 76% of our customers gave a rating of 8-10 (on a scale from 1-10, where 10 is very satisfied).

We received almost 150 responses, and the results for this question are shown in the second image.

What changes we made after this survey?

We changed the fabric to make the feeders stronger and better suited to our product line.

20/04/2025

When all feeding systems are designed for horses, they end up being too big for a small pony. Especially with Shetland ponies and miniature horses, compromises often have to be made.

The Mini Fluffy is designed specifically for ponies. It fits around 1 kg of hay, and the net hole size is 4x4 cm (which is safe for small hooves). In the last image, you can see a miniature horse's hoof next to the Mini Fluffy, showing the size of the hoof in relation to the mesh openings.

If you're unsure about the mesh size, you can draw a 4x4 cm square on paper and compare it to your pony's hoof.

Feel free contacting us for more details, we are happy to help. 😊

01/04/2025

Introducing our new French reseller! 🇫🇷✨
horsedressagestore is a store specializing in dressage equipment, offering high-quality gear for both riders and horses. They also focus on horse care products, and we’re excited to have Heica products join their range, complementing their selection with a focus on feeding and enrichment! 🤩

23/03/2025

As stable owners, we don’t want to do unnecessary work—we want to use our time wisely.

This mindset has guided us in designing both the Fluffy Feeder and Saggy.

Hay nets and enrichment tools shouldn’t be a frustrating chore that people avoid.

That’s why we’ve focused on ease of use which is reflected in the filling, closing, and materials of the product.

We’ve chosen lightweight, low-maintenance materials, making it easy to carry multiple feeders and nets at once.

Our products are designed for effortless filling, with openings that stay open and a shape that supports the process.

And finally, the Fluffy Feeder and Saggy are closed with either large buttons or buckles.

The most important thing is that the daily tasks should be enjoyable—so these products don’t just sit unused!

26/02/2025

Do you know the type of horse that is super picky about clean hay?

If hay gets mixed with bedding, they just won’t eat it. It's understandable, but it's undesirable to waste hay.

I can't say the exact percentage, but I dare to claim that in every stable with multiple horses, there is at least one horse that is picky about clean hay.

Often, the challenge in these cases is that the horse doesn't eat enough roughage.

Simply providing more loose hay doesn't help because it gets mixed with the bedding, so other solutions must be found.

With a fully enclosed design, the Fluffy Feeder keeps hay clean and reduces waste.

When you give part of the hay from the feeder and part freely, the horse can't trample the haystomp it into the bedding, preventing waste, reducing the workload of stall cleaning, and ensuring the horse eats enough hay.

Oh, and bonus—more chew time = better gut health!

A win-win for the horse, the stable, and the workers!

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+358503247667

Website

http://www.en.heicahorse.com/

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