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Heica hayfeeders Heica hayfeeders for enriching horses lives every day

20/05/2026

These boys have been using the Fluffy Feeder for 8 months already and it's still intact.. 🔥

We didn't exactly design it to be used like this, but we're happy if they're happy. 😍

Thank you for the entertaining videos 🥰 love these cuties.

18/05/2026

There are two different types of gastric ulcers, squamous disease and glandular disease.

The Fluffy Feeder slows down hay consumption exceptionally well, but in addition, it enables species-typical behaviour for the horse in 5 different ways. Here's how it works in practise:

The Fluffy Feeder slows down eating in 3 significant ways compared to traditional hay nets. This is especially important when talking about squamous disease (ESGD).

1. The feeder is mostly enclosed, and hay is only accessible through the grid on top

2. Time is spent rolling and moving the feeder

3. If hay is also distributed to other feeding stations, time is spent moving between them

Species-typical behaviour (to help prevent glandular disease, EGGD):

1. Searching for food, because the feeder is mostly enclosed

2. Nibbling and pulling hay like when grazing

3. Eating with the head down (which also increases saliva production, important for squamous disease)

4. Moving while eating (since the feeder is freely placed on the ground)

5. Making decisions when offering loose hay together

When a horse is able to behave based on their needs, it relieves stress. It becomes much easier for the horse to live in the environment we have chosen for him.

The horse becomes more curious and easier to handle.

We highly recommend to offer loose hay together with the Fluffy Feeder, even in small amounts, so the horse can make decisions.

Fluffy Feeder is one of the easiest steps toward species-appropriate feeding for horses.

If you have any questions, feel free to send us a DM, we’re happy to help. 😊

17/05/2026

If we could give back even half of what horses give to us ❤️

15/05/2026

”Higuain is super curious and gets bored quite quickly. Even if he has hay on the ground he still is in need of activities and that's why we wanted to try the Fluffy Feeder.”

”I don't like leaving a hay net hung in his box because he will surely be caught in a leg or hoof, but with the Fluffy Feeder we've had no such problems.”

was looking for something truly practical to incorporate into her horse's routine, especially when grazing is limited and her horse spends more time in the stable.

Her youngster is 1.80 8-year-old gelding. He really loves and enjoys enrichment.

”For me, nutrition is a fundamental part of daily management: It's not just about what they eat, but also how and for how long they do it.

How I show my love to my horses is doing something concrete, every single day, for their well-being.”

Martina has been using Fluffy Feeders with her horses since February. 💕

Thank you for sharing your experience and the videos of your black beaty. 🥰

Again and again, we return to the core principle of horse feeding: diversity. Diversity in plant species, but also in th...
11/05/2026

Again and again, we return to the core principle of horse feeding: diversity. Diversity in plant species, but also in the way feeding is organized.

No single feeder or loose hay setup is diverse enough for a horse that has evolved to make choices. Hay should be available in multiple locations for the horse to choose from.

A horse has its own opinion about where and how it wants to eat in that specific moment, and providing different options is easy.

Feeding is actually the simplest thing to arrange when we want to give a horse the opportunity to make decisions in its everyday life.

When we give a horse the opportunity to make choices, the horse becomes more cooperative. It becomes more active, and its trust in humans grows.

06/05/2026

In the video, you can see the wind blowing and the horse is tense. She takes hay and continues chewing with her head held high, nervously looking around.

After eating for 5 minutes from the Fluffy Feeder, her head begins to lower while chewing, and after 10 minutes she is eating completely with her head down.

She still occasionally looks around, but no longer in a tense way.

This is the effect of a Fluffy Feeder when used regularly.

Recommended to be used in unfamiliar environments such as competitions or when moving to a new stable.

04/05/2026

Enrichment is still often dismissed as “nonsense,” even though it has been extensively studied and its benefits are recognized worldwide.

The horse industry is one where EXPERIENCE carries a lot of weight, and “girls’ stuff” is easy to brush aside. What is considered credible depends much on WHO is speaking.

The benefits of enrichment are a researched fact, yet we keep hearing, both in Finland and abroad, “my horses don’t need enrichment.”

Have you noticed enrichment bringing benefits to your horse? If yes, please share with us and spread knowledge. 💕

03/05/2026

Dogs are taken out several times a day, and even then they’re given enrichment activities multiple times daily.

Horses, on the other hand, are exercised once a day max. (often just in an arena where they can’t explore nature), and otherwise they stand still.

Horses are super curious by nature, so why wouldn't we use enrichment with them? 🤔

02/05/2026

It's not just about filling the stomach with hay, it's about the experience around eating.

It's the smells, it's the content inside the feeder, it's about picking hay out of the net.

It's about the materials used and the environment where to eat and with whom.

And it's about eating with head down and the calm feelings that come with it.

30/04/2026

10 years ago we thought that a pasture was a must for our horses, that it was the only environment where a horse can truly live like a horse, and that if they couldn’t go to pasture, their well-being would suffer.

Now we have one rule before even thinking about pastures.
There must be a paddock available where they can escape the sun and bugs whenever they want.

Horses can manage without pasture, yes, but if my horse doesn’t have access to pasture, I would still want to offer something similar, because grazing is such a fundamental part of a horse’s natural behaviour.

So what could that similar activity include?

Taste experiences, for example mixing small amounts of fresh grass into regular hay. Dividing hay into several different locations and at different heights. Using hay feeders that the horse can move around itself. Seeking for forage. Allowing them to nibble and pull hay from a soft slow feeder. Offering the horse more choices so it can decide for itself.

With Fluffy Feeder, you can implement most of these, and together with Saggy, the possibilities are endless.

29/04/2026

When a horse that could eat an unlimited amount of hay chooses the Mini Fluffy over loose hay, it makes me stop.

Bessa is on a restricted hay due to metabolic issues. Even though her weight has been normal for a long time, her feeding and exercise still need to be carefully managed to keep her healthy.

Bessa is fed analyzed, low-sugar hay five times a day from hay pillows and other enrichment. In the video, she chooses to eat from the Mini Fluffy instead of loose hay, which surprised the owner as well!

Choices matter, even when feeding has to be restricted.

And even when a horse is labeled as “greedy,” it’s not just about filling the stomach, it’s about how the horse experiences eating.

The owner:
“My heart melted when I saw that Bessa chose the haypillow over loose hay.”
“How important it really is to her.”

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