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White label botanical balms and salves for dogs that make your brand unforgettable.

White Label Botanical Balms and Salves for Dogs That Make Your Brand Unforgettable

28/12/2025

This time last year I nearly shut the whole thing down. Yes really - even though everything was going pretty well! I am SO glad I didn't.

I’d had enough. The Dog and I felt like too much to juggle alongside my other business and something had to change.
But in January 2025 I decided that was a really stupid thing to do and I made the call to strip it right back and rebuild - on my terms and in a way that would work for me moving forwards. There were a lot of different factors in that decision, too much for this one post.

I stopped selling most of the range (even the best seller), focused on just one small collection of products. I called it microniching! I have no idea if that is even a word tbh.

It’s been a year of testing, learning, tweaking… and realising that one size doesn’t fit all.
Now I’ve got options for people who want shelf ready, people who want unlabelled, and even a few bits for the retail crowd - as well as the fully managed - white labelling.

The plan for 2026? Fill the gaps in the range, expand fragrance free, and keep it 100% natural.

Have a scroll through the post if you're curious — or if you're a pet business and fancy working together next year, give me a shout.

23/12/2025

Other things that have happened?

I joined Faire for wholesale which was a good move!

I added a retail option back on to the website due to demand and also unlabelled wholesale packs with a low MOQ, because making things possible for small and micro businesses is really important to me.

I have new things planned for 2026 but for now..MERRY CHRISTMAS and thank you to everyone who has supported ne in 2025. 🎄🥰

15/12/2025

Totally the wrong time of year to be making announcements but I don't care!
While you are all panicking about turkeys and nut roasts I've been working on something new. 🥳
Being mainly a wholesale and white label kind of business, Christmas is not quite as mad for me as lots of the other small businesses out there, most of my customers stocked up in October and November - which means I had headspace for this!
More details to follow but this is a massive clue. Squishy faces - this one is for you 👀
Who is excited 🙋‍♀️

10/12/2025

If you’ve left it to the last minute (no judgement here), I’ve got bulk packs of Nose & Paw Balm ready to go. Small MOQ (25)
Perfect as a little client gift, useful, natural, and putting it bluntly 🫣No plastic crap that will end up in landfill!
You can order direct on the website at trade prices so you don't even need to faff around with emails or purchase orders.
https://www.thedogandi.co.uk/products/wholesale-dog-nose-paw-balm-packs

04/12/2025

Something new is coming 🥳
Last week I posted a question about scented dog products and then I followed that up with a survey of my email list. That was such a brilliant exercise, mainly because I got the answers that I was hoping to get.

Over 80% of everyone who responded would opt in to an unscented product range and would in fact prefer it. This is amazing news and supports something thing I have been thinking for quite some time.

Unperfumed options are currently available for white label and unlabelled wholesale orders but these results have given me the push I needed to give my printer /designer a big long list of jobs - not only to add in fragrance free options but also to tweak the labels a little to make a few things clearer.

I am also very excited to be bringing in a new product - a new addition to the core balm and salve range that fills a pretty big gap. Any guesses about what that may be???

Big thanks to everyone for the feedback on last weeks post and also those who took the time to respond to my survey - I really do appreciate it.

29/11/2025

I am still very much working! In fact I am away business planning for both my businesses and there is ALOT of exciting things happening for The Dog and I in 2026.
There may even be a new product 👀
Can you guess what it might be???
I will be answering emails etc and you can still place orders, in fact I would be grateful if you still do so that I can plan my to do list, delivery will just be delayed for a few days.

24/11/2025

This made my day!
What a lovely review to find this morning. Thank you so much Jenna for taking the time - I really do appreciate it.
As a small business, reviews can be the difference between someone buying a product, or not and they can, quite literally, be 'business changing'.
All my reviews auto publish - there is no gate keeping at my end, so if someone were to post a negative review it would be there for all to see straight away. In nearly 10 years they never have, which is amazing - I must be doing some right 😁
Thank you to everyone who has ever added a lovely few words for me.

21/11/2025

I have a confession! When someone says they can't wait to smell my products, my heart sinks a little 🫣. Not because they don't smell nice, they do - but bear with me here....

For some time now I have a had a bit of a yearning to introduce additional dog balms and salves that are developed using the power of plants and infused oils to solve a problem - and which don't contain anything unnecessary.

However, the first thing most people do is smell the product, or ask what it smells like, or say they can't wait to smell it - which I get - but in all honesty, added fragrance is probably not something our dogs would actively choose and it isn't necessary for a functional product.

I have SO many ideas but bringing out a new range is time consuming and expensive which is why I am asking you for your thoughts.

Would you buy, stock or put your own branding on unscented products that will do a brilliant job, still have great label appeal (I can't give all my ideas away but a seaweed based product may feature at some point 😉) and be better for your dog??

All feedback gratefully received - and in the case of a seaweed based product would a slight 'aroma' put you off? I haven't tested it yet and it may not be an issue but good to ask the question now!!!!

19/11/2025

I need your help. 😁 If you are looking for a balm product for your dog what problem are you looking to solve mainly?

Or what would you put into Google?
Maybe something like dry cracked dog nose, dry paws, dog wrinkle moisturiser (pugs) itchy paw balm, or what have you used such products for in the past.
I would be really grateful.

Thank you so much in advance. There will be a few more posts like this but rest assured, you are helping a small business out ALOT 😁

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https://thedogandi.co.uk/

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