28/02/2024
For small creative business, Instagram was once a really helpful tool for getting visibility, helped along by paid promotions at certain times of the year. But that time has long passed for us. We've dutifully kept up with the ever-changing IG algorithm for years, but nowadays without sharing video content in some form it seems we are destined to become invisible.
Our time - our lives - are not well spent making short videos for hours every week.
Our heart is in still imagery, both for showcasing our products and also in a wider creative sense. Call it a generational thing if you like. We understand why we are no longer visible, but are no longer willing to jump through the hoops.
What we love doing is designing and making coats for dachshunds. Coats that fit well and do a good job keeping your dog warm and dry. We have many wonderful customers around the world that come back to us repeatedly, for which we are always so grateful.
So we are still here after almost eight years, still making dachshund coats for our clients, but we are stepping off the Instagram treadmill in order to post when we want to, what we want to, and we will be happier doing so. If you find us and our custom-fit dachshund coats that's great, and if not, well we will have to live with that.
We are at barkmatic.com where you can find our full range of coats and accessories for dachshunds, and our blog about anything dachshund-related.