21/11/2024
COMING SOON!
PEPTIDE+ THE POWER OF PEPTIDES
Peptide+ offers three distinct recipes targeting three therapeutic conditions by harnessing the power of peptides:Skin & Coat | Weight Control & Joint Care | Digestive Health This range utilises the unique power of peptides. However, what are peptides and how do they offer benefits to the dogs you are feeding? What makes this range so unique
Read on, and all will be explained...
WHAT ARE PEPTIDES?
To understand peptides, we must first understand protein. Proteins are essentially large molecules made up of ‘individual building blocks’ called amino acids.Imagine a long beaded necklace, then imagine it has been scrunched up and tangled to forma tightly-packed ball. The Gastro-Intestinal (GI) tract breaks down these protein strings into more manageable short chains known as peptides to make protein more digestible.The shorter the peptide chain, the more digestible it is, and the less likely it isto cause allergic responses in animals. To find out more see page 10.With Peptide+, we have taken our Freshtrusion® technology and used a technique called ‘enzymatic hydrolysis’, which mimics the natural breakdown in the digestive system to ‘predigest’ the protein into optimally sized peptides.
THE GOLDILOCKS PRINCIPLE
Instinctively, most people would assume that intact protein would be best for a dog to digestas it contains all the nutritional elements together as one long chain. Similarly, you might thinkthat individual amino acids, broken down as small as possible, would be far easier to absorb.However, it has been proven in research studies that the ideal digestibility and absorption rates occur in small-chain peptides. Intact protein can be described as ‘too much’, and individual amino acids ‘too little’, however, small chain peptides are just right. You may even call these ‘perfect peptides’
W H A T A B O U T COLLAGEN PEPTIDES?
In the human market, collagen and collagen peptides have become a major focus for pharmaceutical and therapeutic companies. Your may have undoubtedly come across an advert for collagen-based products for a range ofdifferent uses, from skin rejuvenation, to hair care and health supplements.In simple terms, collagen plays a vital role in maintaining the structura lintegrity of various tissues and organs in the body. For the health and wellbeing of our pets, collagen types I, II, and III are the most relevant.Type I collagen constitutes 90% of the protein content in bones, making it essential for bone health. Types I and II are crucial components of cartilage, ligaments, and tendons, supporting strong and healthy joints in young dogs while preserving mobility and flexibility in older dogs.Additionally, type I and III contribute to the strength and condition of the skin and coat, potentially alleviating dry and itchy skin issues and maintaining skin elasticity.The Peptide+ Weight Control and Joint Care, and the Peptide+ Skin & Coat recipes contain fish collagen peptides which are shown to help soothe joint tenderness, improve mobility, and decrease body weight, BMI and fat mass alike. The Peptide+ Digestive Health recipe contains turkey collagen peptides shown to be beneficial in supporting intestinal health and helping to maintain the barrier function which prevent potentially harmful substances from entering the body.
Intact protein can cause allergies. A dog or cat may be allergic to specific proteins. The body will detect and react in various ways to the proteins.
Hydrolysed protein When proteins are hydrolysed, they are broken down in to small pieces that are unrecognisable to the body, this also increases their digestibility.
Peptides reduce the risk reducing the size of peptides will minimise the risk of dogs/cats detecting and reaction to the allergenic proteins
