03/10/2025
Pet videos are popular on social media, but are they in fact harmful? 😿
A recent study by Kühnöhl A, Herbrandt S, Betting L, et al. J App Anim Wel Sci 2025, 1–20. DOI: 10.1080/10888705.2025.2546394 looked at videos from social media platforms.
They analysed the content for poor animal welfare concerns in 162 videos intended to be funny.
An article in Feline focus summarised the findings
“The videos were analysed regarding risk of injury for the animals, suspected pain, agony breeding characteristics and animal behaviour indicating stress. Stress reactions of the animals were observed in 82% of all videos, while risks of injury were found in 52% of the videos. Pain was assumed in 30% of cases, and 32% of the videos showed pets displaying agony breeding characteristics, such as brachycephaly.” (Collins, 2025)
Collins. S (2025) ‘Popular but harmful – how funny pet videos on social media conceal animal suffering’, Feline Focus, 11 (10), pp 22. Available at:
https://forum.icatcare.org/communities/community-home/librarydocuments (Accessed: 03 October 2025).