By Roo and Co

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By Roo and Co

By Roo and Co is inspired by my springer spaniel Rubyroo. I love crafting and sewing so naturally I
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04/07/2022

It’s me!! I figured with over 2000 of you following my little business it was about time I introduced myself and put my face on our grid.

Hi 👋 I’m CJ and I’m the owner of By Roo and Co.

I’m also a professional dog walker / pet carer and live with my fiancée Gemma, and our two spaniels Ruby and Bramble.

To those of you who have been around since the beginning thank you, and a massive welcome to all our newbies. Instagram is a particularly tough place for small businesses at the moment but I am constantly overwhelmed by all of your support, it really does mean the world to me - as cliche as it sounds. Being my own boss and getting to do something I am truly passionate about and creative has absolutely changed my life - and that’s all down to you guys 🥰 I can’t thank you enough.

Facts about me

•Animals>People 100%

•I’m obsessed with the colour teal, Disney and sloths.

•I dance in a burlesque troupe and love the stage. I would rather dance in front of hundreds than speak in front of 10 people.

•I’d rather be behind the lens than in front of it, and if I’m not working or sleeping I’m probably taking pictures of my dogs.

•The best part about my job is being tagged in your photos and seeing all your beautiful fur-family in my creations

This is quite nerve racking so if anyone fancies leaving me a fun fact about themselves in the comments it would be great to get to know you all 🥰

17/06/2022

Make sure you’ve always got fresh water for your pet with our portable leakproof water bottles. Simply press the button to fill the trough. When your pet has had enough the water recirculates back into the bottle so no water is wasted. Slide the lock across and the bottle becomes leakproof and can even be stored upside down. Complete with a wrist strap and free personalisation.

Available now 🏃‍♀️🏃‍♀️🏃‍♀️

31/05/2022

What a miserable dull day today. I got absolutely soaked today on our dog walk but now I have sleepy pups snuggled up in their drying coats meaning I can get started on last weekends orders while they snooze.

Turnaround time is 3-5 working days so don’t forget that will be impacted slightly by Thursday and Friday being bank holidays here in the UK and therefore not working days BUT rest assured I’m working my socks off getting your orders made up as soon as possible. Watch out for those despatch confirmations 📬

27/05/2022

It’s Friday and it’s Payday what could be better than that?!

What’s that??

Ohh a sale??

Oh go on then 🤩

🛍 Save up to 50% on bandanas, bows, snoods and scrunchies. Run don’t walk.

📸

22/05/2022

Beautiful Phoebe to brighten up your Sunday 💕

📸

21/05/2022

Who needs to add ‘Coral Candy’ to their pawdrobe?

18/05/2022

Happy hump day!! Half way there… we can do it 💪

📸 wearing ‘Kaleidoscope Days’ sailor bow in size small.

17/05/2022

A bit more snood love for you. One of our original and most popular prints ‘Painting Peonies’.

16/05/2022

How stunning is Fig in her ‘Sweet Pastels’ tie on bandana in medium?

If you’re like me and super indecisive don’t forget that you can always choose a lucky dip.

Simply tell us your pets neck size, anything you already have or aren’t as keen on (or even leave me your Instagram handle and I’ll have a little snoop) and leave the decision making to me.

The lucky dip includes all current fabrics as well as mystery exclusives which can only be got through the lucky dip.

📸

15/05/2022

Beef Tripe, not the prettiest of treats but Ruby and Bramble will do absolutely anything for a piece so it must be pretty damn tasty.

Naturally low fat, high in protein and suitable from 12 weeks+.

14/05/2022

Happy Caturday!!

Dreamboat Benji wears the Ahoy There bowtie in a small.

📸

12/05/2022

I feel like I haven’t shown off any of our adventure snoods in ages. They have been our most popular category both on the website and our Etsy this week, which makes me wonder - are you ready for some new prints?

11/05/2022

Wooohoo that’s all the orders placed before this Monday out the door so check your emails for those despatch confirmations.

In other news, I may have had a mahosive delivery of new fabrics this week that I forgot I even ordered so that was a nice surprise…. I think I may have a fabric buying addiction 🤭

📸 .the.springer wears Lilac Have bow tie in large

10/05/2022

I’ve been reminiscing about making daisy chains on the school field at lunch times with my little friends whilst I have been packing up some of your orders this afternoon. It was something I was always useless at, I’d look up and everyone else had big long chains full of delicately entwined daisies and I was sat there with three sad daisies that looked like they had been through a mangle 🙈🤣

Were you like me or were you a daisy chain master?

09/05/2022

Well what a weekend!! We have been levelling our back garden this weekend and my body is broken, but logging into all your lovely orders, DMs, comments and shares has really made me smile.

You lot seem to be loving this collection which is incredible, so here’s a question…. What would you like to see next?

📸 the handsome Archie wearing Something Blue in a small

08/05/2022

Isn’t sweet pastels with lilac poms the perfect combo?

If you’re struggling to narrow down your choices or want any help with colour matching feel free to DM me.

07/05/2022

Beautiful Cassie in the Ayana print tie on bandana in large. 💐🌸🌻🌷🌼🌺🌹

05/05/2022

The eagle-eyed amongst you have already snapped up a bandana with our new Varsity letters add on.

These letters can be applied to any of our bandanas for that personalised touch and can be combined with poms for an ultra bespoke look.

03/05/2022

Where’s the sun gone? If anyone sees it please can they send it back? It’s very much missed.

What a dreary day! But it’s meant I’ve been able to get on with some more of your orders and I’ve done some updates to both our website and Etsy store. I can’t promise I didn’t fall into a procrastination hole looking at fabric for the next collection though 🤭🤭

02/05/2022

We don’t just do pet accessories, we also have a small range of chews and treats in stock. These pates are 100% meat with no nasties. They are great as meal toppers, or stuffed into enrichment toys but my favourite way to use them is chopped into cubes as little training treats, my two will do anything for it, and its my secret weapon for getting them to pose for photos. If you haven’t given it a go yet I would highly recommend trying it.

What’s your pets favourite treat? What would you like us to add to store next?

01/05/2022

I’m loving seeing what you’re all choosing from the new collection, i think it’s a bit too early to confirm a favourite yet. Thank you to everyone who’s liked, shared commented and supported us as always - you are all amazing.

I spent yesterday working on your orders but today I’m having a day off sewing and we are heading out for a little woodland adventure, I know the dogs will be looking for somewhere to swim, what are your plans today?

29/04/2022

And we are live… GO GO GO

🏃‍♀️🏃🏃‍♂️

29/04/2022

Wild thing I think I love you 🐆🌿

We have also added the option to have two elastic loops on the back of your bow instead of the strip of velcro if that is your preference for attaching your bows - it’s dead easy to make the swap just add the free upgrade to your cart from the add ins section of the website.

29/04/2022

Today’s the day!!! Who’s ready?

Set your reminders for 6pm tonight .

Aa little launch day treat all UK orders placed before midnight tonight will get free shipping too. The discount is automatically applied at the checkout and is valid on everything.

Happy Shopping 🛍

Ps does this print give everybody else beach/pool 🌊👙☀️vibes?

28/04/2022

Who’s lucky enough to see foxes where they live? I’ve only had two or three glimpses of them in my lifetime but I’m absolutely enthralled by them.

When I saw this gorgeous fabric I just had to have it, I absolutely love how it’s turned out, and I think it might be my personal favourite of this collection.

27/04/2022

Like the last collection, all our bandanas are reversible and feature a complimentary print on the reverse so you get two looks in one.

You will be able to choose from either a tie on or a popper fastening style and sizes range from XS to XL so there should be something for everybody.

However if you need something outside of our standard sizing please pop me a DM as everything is handmade by me so I am happy to make you something to your requirements.

25/04/2022

👀 Sneak Peak 👀

Just two of the beautiful new prints coming soon

23/04/2022

☀️Here comes the sun ☀️

Get ready for dreamy hues taking over By Roo and Co

👀👀👀

22/04/2022

Happy Earth Day 🌎

We are proud to announce we are now stockists of These fab eco-friendly poo bags are fully compostable.

Unlike many other poo bags marketed at eco-friendly they don’t break down into nasty micro plastics which would make their way into our oceans and harm our marine life. are made of GM free cornstarch and break down into harmless elements in a matter of weeks.

These will be available to buy as single rolls (of 15) on the website very soon

19/02/2022

What have you all got planned this weekend? Weve got a weekend of doing jobs round the house but we are hoping to get some nice family walks in and of course lots of cuddles and playtime.

Ruby wears Fig & Rose | Dog Accessories] rope collar (RUBY10)

Brambles wears Fig & Rose | Dog Accessories] biothane collar, it’s a purple thing (RUBYBRAMBLE10) and fleece

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http://www.byrooandco.co.uk/

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💛Giveaway💛 . 2000 followers on Instagram - wow how did that happen? To celebrate we are giving away not one, but three fantastic prizes. . Prize 1 - an accessory of your choice Prize 2 - a £5 off voucher to redeem against any purchase Prize 3 - 20% off anything in store . TO ENTER pop over to Instagram and 1. Follow @byrooandco 2. SHARE this post to your story tagging us in so we can see. 3. Tag a friend in the comments 1 tag per comment. 1 comment = 1 entry. . This one is open worldwide. Closing date 18/02. This giveaway is in no way endorsed, sponsored or affiliated with Facebook or instagram in any way.

Happy 1st Birthday to us! We are having a party today on our Instagram stories. Throughout the day we will be posting games and competitions for you to get involved in, with prizes to be won so come join us, you’re all invited. #oneyearold #happybirthday #happyfirstbirthday #newbusiness #newbusinessowner #giveawaygame #giveaway #giveawayuk

Have you seen our SALE yet? Loads of items are upto 25% off. Grab yourself a bargain while stocks last! . #petbandanas #petbowties #ukbandanasale #summersale #petaccessoriessale #salenowon #ukbowtiesale

#smallbiztrend

Show what item somebody has in their cart and then show that item in person - featuring our Over the Rainbow Sailor Bow in Large

Make a bandana with me

Celebration bandanas now in stock

A little sneak peak behind the scenes

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