26/11/2024
Screw Black Friday, Colour Friday is where it's at.. We're cutting through the noise, the dark and the pressure to bring joy, colour and happiness back to your Christmas 🌈🎄
WHAT IS and WHY is it special?
Simply, Colour Friday aims to turn Black Friday on its head. It is the creative small business answer to the mass production, soulless consumption and support of billionaires. It aims to encourage people to shop small and love local! With recent events, small independent businesses need you, their valued customers support now more than ever.
SCARY STATS:
1. Small businesses generate £2.4 trillion per year for the UK economy and employ 16.7 million people. (FSB 2024) (not that scary, it's great!)
2. Last year, Black Friday sales were around £13.3 billion (Mintel 2024) (Imagine if some of this was reallocated to the above..)
3. 2 out of 5 people confessed they didn't need what they bought, almost 50% of UK shoppers said they never or rarely used their purchases and almost a 3rd said they regretted it! (Starling Bank 2023)
4. 98% of Black Friday deals aren't actually the cheapest deals. (Which? 2023)
5. 1 in 3 small businesses fear closure by the end of 2024. (Novuna 2024)
6. 'If we each bought just one Christmas gift with an independent this year, we could reallocate a vital £2.7 billion between us!' 2023.
It's consumerism GONE MAD!
Small businesses simply can't justify the discounts that the global brands can and sometimes they're not even that great! (See stat No 4). In the words of Martin Lewis, The Money Saving Expert, 'If you needed it or were going to buy it anyway then you've saved 50%, if you didn't then you've lost 100%'. The majority of it ends up going to waste anyway (Stat 3)
Vote with your money, use the power in your money, whether its a £1 or £100, it's mighty! (combine Stat 2 with 1) Vote for the local people, vote for the sustainably made, vote for the ethical & quality choice of the small and independent businesses, stat No 1 is proof enough and imagine what they could do with an extra couple of billion and what it would do for the local economy!
Take away spend pressure, bring back the joy to Christmas gifting!