Louie’s Lab (2026)

12/12/2025

𝗟𝗘𝗧’𝗦 𝗣𝗔𝗥𝗧𝗬 🎉

It’s time! Our very first Virtual Christmas Party is now LIVE 🎅🏼✨

To celebrate and say a huge thank you for all the support you’ve shown Louie’s Lab this year, we’ve packed today full of festive fun:

❤️ Returning Popular Fiver Friday Deals
🎄 Festive Fiver Friday Bundles
🎁 Exclusive Products & Bundles
🐾 35% OFF Eco Dog Toys
🐶 20% OFF Festive Gizzls
🦴 20% OFF Green & Wilds
🐕 20% OFF The Innocent Hound

And for a little extra festive cheer… be one of the first 10 customers to spend over £30 and get a FREE Christmas Party Bag! 🛍️

🎄 Grab your pups and join the fun - be sure to check our stories later for some exciting games heading your way too!

Lots of love,
Chels ﾒ

11/12/2025

𝗜𝗧’𝗦 𝗔𝗟𝗠𝗢𝗦𝗧 𝗧𝗜𝗠𝗘 🎉⏰

Our Virtual Christmas Party🎄kicks off tomorrow at 9am! Are you ready? 👀

Vic’s here to talk serious party business 💼… we’ve got festive deals, exclusive products, party bags, freebies, paw-some fun, and much more ready for you! 🎅🏼✨

Grab your pups, your festive spirit, and join us for a day of games, surprises, and Christmas magic — we can’t wait to celebrate with
you! ❤️

📸

11/12/2025

𝗙𝗜𝗡𝗔𝗟 𝗢𝗥𝗗𝗘𝗥 𝗗𝗔𝗧𝗘𝗦 🚚

Here are our final order dates to make sure your pup’s goodies arrive in time for Christmas. You’re welcome to order over the festive period as usual but, if you’d like delivery before the big day please keep these deadlines in mind ☺️

Orders via Tracked 48 must be placed by Wednesday 17th and on Thursday 18th, Tracked 48 will be switched off leaving only Tracked 24 until the final day.

Thank you for shopping small and supporting us this Christmas 🎄❤️

09/12/2025

𝗬𝗢𝗨’𝗥𝗘 𝗜𝗡𝗩𝗜𝗧𝗘𝗗 🎁

This Friday, 12th December from 9am, we’re hosting our very first Virtual Christmas Party. A celebration like no other, and one i haven’t seen done before! 🎅🏼✨

I wanted to create a way for everyone to join in the festive fun and to say a huge thank you for the support you have all shown Louie’s Lab this year.

Get ready for festive deals, exclusive products, party bags, freebies and much, much more - all designed to spread the Christmas magic, one tail wag at a time 🐶

Mark your calendars, grab your pups, and join us for a day of games, surprises and paw-some festive fun. We can’t wait for you to celebrate with us! ❤️

09/12/2025

𝗕𝗜𝗥𝗧𝗛𝗗𝗔𝗬 𝗖𝗘𝗟𝗘𝗕𝗥𝗔𝗧𝗜𝗢𝗡𝗦 🎉

Today is our CEO’s birthday (yes… me, Chelsie 🙋🏼‍♀️), and to celebrate, we’re giving 30% off sitewide until midnight!

Let’s just say the discount may or may not reflect my age… I’ll let your imagination decide 😉 (still 21 at heart, of course).

Thank you for supporting this little natural dog treat biz of mine — now go spoil your fur babies with a birthday treat from me! 🐶❤️

01/12/2025

𝗜𝗧’𝗦 𝗧𝗜𝗠𝗘𝗘𝗘 ❄️

Happy 1st December! 🎅🏼

Today we officially kick off the Christmas countdown — 25 days of wholesome, festive-inspired treats to make the lead-up to the big day feel extra special 🎄

I just want to say a huge thank you to everyone who grabbed a calendar this year. I’ve poured so much love, care, and festive magic into each one, and it truly means the world that your pups get to enjoy them ❤️

Whether you’re opening a Louie’s Lab calendar or one from another business you love, here’s to lots of tail wags, happy tummies, and festive fun… let the countdown begin! 🎁

30/11/2025

𝗕𝗟𝗔𝗖𝗞 𝗙𝗥𝗜𝗗𝗔𝗬 𝗠𝗘𝗚𝗔 𝗗𝗘𝗔𝗟𝗦 🖤

Our Black Friday Mega Deals are live with exclusive bundles, limited-edition treats, and irresistible savings!

Until midnight Monday 1st December, you can get your paws 🐾 on:

🐕 3 FOR 2 on selected The Innocent Hound Products
🎄 BOGOF on Denzel’s Treat Pouches
⭐️ Limited-Edition Treats
🎁 Exclusive Black Friday Bundles & Bags

Our exclusive products won’t be restocked, so once they’re gone, they’re gone—grab them while you can!

And don’t forget, our 25% off Black Friday sale ends at midnight tonight too!

Happy Sunday, pups! 🥰

28/11/2025

𝗕𝗟𝗔𝗖𝗞 𝗙𝗥𝗜𝗗𝗔𝗬 🖤

I told you we have a lot of exciting things coming your way this
week 👀

Our 25% OFF Black Friday Sale is now live with code BLACKFRIDAY until midnight, Sunday 30th! 𝘉𝘦𝘭𝘰𝘸 𝘯𝘦𝘸𝘯𝘦𝘴𝘴 𝘦𝘹𝘤𝘭𝘶𝘥𝘦𝘥.

You can also find available now:
🎅🏼 Festive Fiver Friday
🎁 Christmas Gift Boxes, Crackers & Snack Boxes
🐶 Puppy Packs
✨ New Treats, Chews & Toys

Whether you’re topping up your treat jar with festive favourites or looking to try something new, now’s the perfect time to save!

Thank you so much for all of your continued support this week – I hope you and your pups have another fabulous weekend ❤️🐾

27/11/2025

𝗣𝗨𝗣𝗣𝗬 𝗣𝗔𝗖𝗞𝗦 🐶

I’ve been sitting on these (not literally 😅) for a few weeks now, and amidst all things Christmas 🎄, I’m so excited to finally share our
new Puppy Packs – carefully crafted to help puppies thrive, play & grow! ❤️

Each pack contains a mix of highly digestible natural treats, training bites, and comforting toys 🧸, perfect for helping your pup settle into its new home 🏡 or sending as a thoughtful gift 🎁 to a friend.

100% 𝘕𝘢𝘵𝘶𝘳𝘢𝘭 • 𝘚𝘶𝘪𝘵𝘢𝘣𝘭𝘦 𝘧𝘳𝘰𝘮 8 𝘞𝘦𝘦𝘬𝘴+ • 𝘏𝘪𝘨𝘩𝘭𝘺 𝘋𝘪𝘨𝘦𝘴𝘵𝘪𝘣𝘭𝘦 • 𝘚𝘶𝘱𝘱𝘰𝘳𝘵𝘴 𝘎𝘳𝘰𝘸𝘵𝘩

And that’s not all… even more treats, chews, and toys are dropping to the main shop at 9am tomorrow ⏰👀

27/11/2025

𝗚𝗜𝗙𝗧 𝗕𝗢𝗫𝗘𝗦 🎁

You didn’t think I was done with Christmas just yet, did you? 😉

I haven’t posted in a few days and let’s just say… I’ve got so much to tell you 😅, so expect multiple posts from me today 👀

Hold onto your Santa hats and fasten those sleigh belts… gift boxes, snack boxes, crackers, and more festive goodness are heading your way! 🎅🏼🎄

Inside each box you’ll find a magical mix of goodies — think soft & chewy treats, crunchy biscuits, a full-on festive feast, novel proteins, veggie chews, and more… all wrapped up with Christmas
sparkle ✨🐾

Get ready — the magic lands tomorrow at 9am, and I’ve got even more surprises to share very soon! ❤️

24/11/2025

𝗔𝗡𝗗 𝗧𝗛𝗔𝗧’𝗦 𝗔 𝗪𝗥𝗔𝗣 🎁

I know I’ve been a bit quiet over the past week, but the last few days have been a whirlwind 🌪️, with late nights where suddenly it’s 3 or 4am and I’m still covered in treat crumbs and shred 😅. A few nights I didn’t make it to bed at all, but knowing your pups will be delving into their calendars very soon makes it all feel so exciting 🥰

Every calendar has been sent by Tracked 24, so they should be landing on your doorsteps super soon 🚚

Last week was genuinely one of the most incredible, surreal weeks since starting Louie’s Lab too. The response to our Christmas
range 🎅🏼 completely blew me away, and every order notification had me stopping, smiling, and feeling so grateful. I’m still pinching
myself! ❤️

As many of you know, Louie’s Lab is entirely me 🙋🏼‍♀️ — every calendar made, every order packed, every message replied to, every label printed and the list goes on. It’s been one hell of a week, and I couldn’t do it without your patience and support. You let me do what I love every day, and I’ll never take that lightly 🫶🏼

Today has been a big reset-the-chaos day at HQ 🤪 — reorganising, cleaning, and finally rediscovering the floor under all the boxes 📦. I’ve got even more fun things coming very soon… 👀 but I’ll save those surprises for later this week 🤭

Thank you, from the bottom of my heart, for supporting my small business and letting me be part of your pups’ Christmas magic 🐶🎄

Love always,
Chels ﾒ

17/11/2025

𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 ❤️

Our Christmas Collection officially launched last night 🎅🏼 and I just wanted to take a moment to say, from the bottom of my heart… THANK YOU!

Every small business knows that feeling before a launch, the nerves, the have I done enough? and will they love it as much as I do? And honestly, the support you showed us last night was absolutely incredible 🥹

Products were flying out of stock faster than I could even sneak a peek at all your amazing hauls 😍. Even my squeaky dinosaur buddies found new homes, which still feels insane to me! 🤯

And I also want to say this: even if you didn’t order, the support you’ve shown on social media in the lead-up to launch means just as much 🥰. The likes, the shares, the comments, the messages - it all helps more than you know, and I’m so grateful 🫶🏼

Now it’s time for me to get my pick-and-pack head on 👷🏼‍♀️ and start getting all your goodies ready to head your way 🚚, on top of all of your advent calendars which will be leaving us by the end of this week too 🗓️❄️

Thank you again, you’ve honestly blown me away ✨❤️

Love always,
Chels ﾒ

Louie’s Lab

12/12/2025

11/12/2025

11/12/2025

09/12/2025

09/12/2025

01/12/2025

30/11/2025

28/11/2025

27/11/2025

27/11/2025

24/11/2025

17/11/2025

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