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06/06/2024

CLEARANCE SALE‼️

Hi everyone, I have been quiet on here for some time for several personal reasons and unfortunately I have come to the decision to close down the modern mutt.
I have got some stock left so I have created a huge clearance sale on the website and EVERYTHING MUST GO! I will also be donating some bits to charities/rescues 🫶🏼
I am so grateful to everyone who has supported the business and purchased from us and hope you and your fur babies can benefit from the huge sale we have on currently🫶🏼
Thank you again for your support 🐶🤎

08/11/2023

A smooth dog safe peanut butter made from peanuts and a small amount of vegetable oil! 🐶🤎

Perfect for lick mats, briar roots and other enrichment toys as a tasty treat for your dog to lick off and enjoy.

No xylitol (or any other sweetener)
No added sugar
No added salt

31/10/2023

Trick or TREAT?! ✨🦴🤎

Here it is…Ralphie’s Top Picks Treat Bundle which includes:
✨1 x Large Pigs Ear
✨1 x Puffed Pigs Snout
✨2 x Duck Necks
✨2 x Chicken Necks
✨3 x Chicken Feet
✨3 x Puffed Chicken Feet
✨1 x 12cm Beef Trachea
✨1 x 15cm Beef Tail

All for just £10!! ✨

Its the perfect way to give your furry friend a selection of natural treats to try or just stock up on a variety of their favourites. 🐶🤎

29/10/2023

We have something exciting coming!! 🦴✨

An affordable treat bundle to provide your dog with a variety of different natural treats to try and enjoy!

We’ve called it Ralphie’s top picks because these are a selection of Ralphie’s favourite natural treats but I have also taste tested them with my family and friends dogs just to ensure they are universally yummy!

They’ll be available very soon 🐶

Let me know what your doggies favourite natural treats are below! 👇🏼

24/10/2023

This mini spatula makes enrichment prep even easier!

Easy spreading on a lick mat/wobble bowl
Small enough that it fits in enrichment toys
Easily get every last bit of food out of the jar/tub.

Featuring a bamboo handle which is engraved with the Paws In Earnest logo and a silicone paddle which makes washing it after a breeze. 🐶🐾✨

17/10/2023

GIVEAWAY TIME! As a thank you for hitting 500 followers we are doing another giveaway!! 🐶🤎

To enter you need to do the following: - Follow us
- Tag 3 dog lovers in the comments
- Share this post on your story

This giveaway includes:
- 1 Purple LickiMat Classic Soother
- 1 Paddock Farm Luxury Pate
- 2 x 12cm Tracheas

The giveaway is open to UK residents only (sorry international doggies 😣) and you must have completed the 3 steps above to win.

The winner will be announced on Friday 27th October 2023 at 7pm.

Good luck! 🤞🏼

15/10/2023

NEW IN - Rylo! 🐶🤎

Introducing Rylo, the ultimate dog enrichment toy designed to keep your pup entertained. Made from durable natural rubber, Rylo is the perfect combination of fun and functionality, delivering endless mental and physical stimulation.

Fill it with a variety of dog-friendly goodies. Whether it's your pup's favourite kibble, raw food, or even liquids, Rylo can handle it all. Simply pour in the desired treats or liquids, freeze (optional) and watch as your dog engages into an exciting and rewarding playtime. 🐾✨

03/10/2023

10% off until midnight, why not treat your fur baby to something special 🐶🤎

01/10/2023

SUPER SUPPLEMENT BUNDLE ✨

You asked so here we are with our first little bundle (more on the way)!

Brilliant Salmon Oil and Highland Antler Powder, two amazing natural supplements for both dogs and cats with lots of incredible health benefits at a discounted price 🐶🐾✨

Check out or website to shop bundles 🤎

01/10/2023

Natural Buffalo Horn, these are very durable and long lasting chews that wear down very slowly. Made of Keratin, these are incredibly low in fat.

These are ideal for aggressive chewers and support good dental health as well as strengthening the jaw muscles.

These horns are a great boredom buster and some of them have hollow centers making them natural stuffers so they perfect for stuffing with treats or food for enrichment. 🐶🐾✨

01/10/2023

Ostrich Bones are large but also very light because they have a honeycomb-like structure inside that makes them a softer but still very durable and long lasting. They’re also suitable for dogs of all sizes despite being on the larger scale!

The Ostrich Dino Bone is great for dental health as it helps to remove plaque and tartar build-up from your dog's teeth.

This is a long-lasting chew that will keep your dog busy and help to reduce boredom and destructive behaviour.

The light weight and honeycomb texture make it enjoyable enough for small dogs yet durable and satisfying for larger breeds. 🐶🐾✨

27/09/2023

Quality and satisfaction is super important to us and that’s why we only stock products we have tried and tested and given the big paws up! 🐾

24/09/2023

The LickiMat Slodog is a slow feeder that’s designed to prevent gulping. It enables your dog to see and access food easily with no frustrating obstructions found in most slow feeders. Made from a durable, non-toxic food-grade material for safe and long-lasting use, this dog plate is a healthy alternative to a regular food bowl and puzzle/maze feeders with its wide surface area and non-skid base to keep it in place and prevent spills.

By changing from a bowl to a plate there is a much bigger surface area available. All food is in plain sight and does not have to be chased so avoiding frustration. The Slodog splits their food into multiple mini meals by spreading it into lots of small shallow pockets and can slow the dog’s feeding down from a few seconds to many minutes! 🐶🐾✨

Dishwasher safe
Microwave safe
Freezer-friendly

20/09/2023

NEW IN! 🍯

The Honey Pot - Winnie the Pooh would love it and so will your dog! This fun treat dispenser can be filled with all types of foods and it can be frozen to increase the feeding challenge.

DISPENSES TREATS: Help your dog fight boredom by filling the Honey Pot with treats like kibble, wet dog food, raw food, peanut butter, yogurt, mashes banana or any of your favourite dog treat recipes. Freeze with treats inside to prolong use.

SLOW FEEDER: If your dog is a "speed eater," serve your dog's meals inside this toy to slow down eating and keep your dog stimulated and entertained.

- High strength natural rubber dog toy
- Fill with treats
- Use for separation anxiety, problem chewing, crate training & slow feeding
- Keeps dog entertained
- Environmentally sustainable
- FDA compliant, non toxic & safe for dogs

20/09/2023

NEW IN! 🐝

The Honeycomb eBowl promotes slower eating and improves digestions. Perfect for all size dogs including puppies.

The Honeycomb eBowl is perfect for serving wet and dry foods together without making a mess. You can combine foods together or separate them in the individual chambers of the design. The depth of the Honeycomb eBowl is ideal for serving raw meals.

The Honeycomb eBowl design features different heights and depths and opening sizes imitating more natural eating conditions and putting your dogs natural foraging instincts to the test.

- reduce anxiety, stress and boredom
- challenge & engage your dog during meal time, reducing over-eating
- slow down eating
- great for snacks or a full meal
- top rack dishwasher safe for easy clean-up

19/09/2023

Treat your pup and use the code TMM10 for 10% off your order until midnight tonight 🐶🤎

17/09/2023

LickiMat Slomo make a perfect food and treat bowl and slow feeder.

LickiMat's are designed as tasty boredom busters for your dog and the Slomo is a great option with its two different textures.

Full feeder for small dogs or a treat server for all dogs. Perfect for Dry, Wet, Raw and Liquid foods. 🐶🐾✨

Combo no mess feeder
Slows down eating - reduce bloat
Good for all good and treat types
Healthy and low calorie distraction and enrichment
Reduce anxiety, stress and boredom
Stimulate saliva to aid digestive health
Promote fresh breath, heathy teeth and gums

Dishwasher safe
Microwave safe
Freezer-friendly

13/09/2023

Adding essential nutrients and irresistible flavour to your dog's diet, Anco Bone Broth is made from human grade Cattle, Chicken and Pork bones which are slow-simmered to extract highly bioavailable nutrients, including peptides, minerals, collagen, glucosamine and chondroitin, which are essential for healthy joints, bones, gut & digestive system.

Anco Bone Broth can be sprinkled dry as a food topper or made up with freshly boiled water into a delicious broth / gravy to increase palatability and entice fussy eaters. 🐶🐾✨

- Collagen rich
- High Protein
- Low Fat
- No hormones, steroids or antibiotics
- No added salt

Chicken, Beef and Pork bone broth is suitable for puppies 8 weeks + and the fish is suitable for 12 weeks +

13/09/2023

Paddock Farm Luxury Pate is highly palatable and easily digestible it is incredibly versatile and is totally irresistible to even the fussiest dog.

It can be used as a training treat, used with enrichment toys or as a food topper. 🐶🐾✨

Available in 8 varieties, there is one for every dog.

- Suitable for puppies 4 weeks and over
- Great reward or enrichment treat
- Easily digestible
- Healthy and nutritious
- Suitable for all breeds, sizes and ages

10/09/2023

Authentic LickiMat® Boredom Buster for Dogs and Cats.

Perfect for Pet Treats, Yogurt, Peanut Butter, Spreads, Raw Food, Liquid Food, Pet Food. Slow Feeder, Healthy and Fun Alternative to a Slow Feed Bowl.

REDUCES ANXIETY, BOREDOM AND DESTRUCTIVE BEHAVIOUR, TUFF AND CHEW RESISTANT, RECOMMENDED FOR BOTH DOGS & CATS, PROMOTES LICKING, SLOWER FEEDING & HEALTHIER FEEDING, ALTERNATIVE TO FEEDING BOWL.

Lickimat Playdate, with its box design, is perfect for mushy bits of meat or fish, yogurt, peanut butter and chunky treats and foods.

Freezer safe
Microwave friendly
Dishwasher safe
🐶🐾✨

08/09/2023

LickiMat Sprinkles® is a baked crushed dog biscuit made into a quick and convenient pet treat. The crunchy biscuit is crushed down to sand sized pieces ready for sprinkling. Simply shake on to a wet or dry LickiMat and use on its own. Shake on top of meals and enrichment treats to add extra flavour 🐶🐾✨

Wheat-free, no added salt, sugar or dyes
Quick and convenient
Use as a treat or a topper
High palatability
Low fat and low calories

31/08/2023

Authentic LickiMat® Boredom Buster for Dogs and Cats.

Perfect for Pet Treats, Yogurt, Peanut Butter, Spreads, Raw Food, Liquid Food, Pet Food. Slow Feeder, Healthy and Fun Alternative to a Slow Feed Bowl.

REDUCES ANXIETY, BOREDOM AND DESTRUCTIVE BEHAVIOUR, TUFF AND CHEW RESISTANT, RECOMMENDED FOR BOTH DOGS & CATS, PROMOTES LICKING, SLOWER FEEDING & HEALTHIER FEEDING, ALTERNATIVE TO FEEDING BOWL.

Lickimat Soother, with its brush tip design, is perfect for soft and liquid treats like yogurt, purees, gravy or liquid treats and foods.

Freezer safe
Microwave friendly
Dishwasher safe
🐶🐾✨

30/08/2023

NEW IN! Very excited to stock this product 🐾✨

Rich in all 21 omega fatty acids: Brilliant salmon oil for dogs contains 7x more goodness than other fish oils thanks to their patented process. It’s rich in EPA, DHA and DPA. These vital nutrients keep your pet’s coat soft, joints supple, helps with itching, & supports overall health.

- No fishy smell
- Zero added nasties
- All 21 Omega fatty acids
- Traceable fish origin
- Human grade quality

Will help to give your dog:
- An Enhanced Appetite
- Shiny Coat
- Soft Paws
- Increased Energy
- Healthy Joints
- Healthy Heart

30/08/2023

Lickeez is an all-natural powder that, when mixed with water, transforms into a delectable paste.

Just add water and create the perfect amount of paste without any waste.
Plus, you can adjust the consistency to your dog's liking.

This 100% natural and freeze-dried powder turns into a nutritious and scrumptious paste that can be spread on enrichment toys or used as a topper for meals.

Just one pack of Lickeez can make as much spread as eight jars of peanut butter and makes 25 full LickiMats! 🐶🐾✨

29/08/2023

LickiMat® UFO

Perfect for Pet Treats, Yogurt, Peanut Butter, Spreads, Raw Food, Liquid Food, Pet Food. Slow Feeder, Healthy and Fun Alternative to a regular food bowl and great for enrichment. You can also stick this to the side of the bath, shower screens, glass door or car window for travel.

REDUCES ANXIETY, BOREDOM AND DESTRUCTIVE BEHAVIOUR, TUFF AND CHEW RESISTANT, RECOMMENDED FOR BOTH DOGS & CATS, PROMOTES LICKING, SLOWER FEEDING & HEALTHIER FEEDING, ALTERNATIVE TO FEEDING BOWL.

7 suckers on the back
Designed for hydrotherapy
Freezer safe
Microwave friendly
Dishwasher safe
🐶🐾✨

28/08/2023

Whole Baltic Sprats are made with 100% air dried sprats. Packed with essential omega-3 and omega-6 fatty acids, these highly palatable little fish are easy to digest treats that support a healthy immune system, heart, cognitive function, has natural anti-inflammatory properties and promotes healthy skin and coat. 🐶🐾✨

27/08/2023

LickiMat® Wobble Bowl

Perfect for Pet Treats, Yogurt, Peanut Butter, Spreads, Raw Food, Liquid Food, Pet Food. Slow Feeder, Healthy and Fun Alternative to a regular food bowl and great for enrichment.

REDUCES ANXIETY, BOREDOM AND DESTRUCTIVE BEHAVIOUR, TUFF AND CHEW RESISTANT, RECOMMENDED FOR BOTH DOGS & CATS, PROMOTES LICKING, SLOWER FEEDING & HEALTHIER FEEDING, ALTERNATIVE TO FEEDING BOWL.

Freezer safe
Microwave friendly
Dishwasher safe
🐶🐾✨

26/08/2023

Happy Saturday 🤎 Today is international dog day so why not treat your dog to some extra tasty treats or enrichment fun - they deserve it! 🦴

To celebrate use the code: DOGDAY to get 10% off your order 🐶🐾✨

(minimum purchase of £35.00 and offer ends at 11.59pm 26/08/23)

24/08/2023

LickiMat’s dog safe Peanut Butter. Peanut Butter 4 Dogs™

A smooth butter made from roasted peanuts and nothing else!

Perfect for LickiMat®
Perfect training and anti-anxiety treat
No xylitol (or any other sweetener)
No added sugar
No added salt
No artifical flavours, colours, stabilisers
No preservatives, no nasties, 100% roasted peanuts 🐶🐾✨

22/08/2023

Puffed Porky Snouts are made from 100% air dried pig snouts.

✨Ralphie’s Favourite✨

High in protein and super low in fat, these snouts are not only totally irresistible they're great for dogs who love pork but who can't have the fat.

Lightweight, highly palatable and easily digestible, these make a great treat for dogs of all ages including Seniors. 🐶🐾✨

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Videos

This is a great order to show a selection of different chews, some harder than others but all great to keep your dog occupied, help with their dental health and as chewing releases endorphins it will also help them to relax 🐶🤎 What is your dogs favourite chew? 🦴👇🏼

Packing up another order including our £10 treat bundle! It’s a great way to try different treats and give your dog some variety 🐶🤎

Let’s pack up this BIG order 📦🤎 I appreciate every single order and I really hope you’re doggies are enjoying what you’re treating them to!

A little tip to help your dog this firework season! 🎆🐶

The most perfect chew for any dog…..there I said it 😬🦴 Most of the time one size doesn’t fit all but in this case it does! Ostrich Bones are large but also very light because they have a honeycomb-like structure inside that makes them a softer but still very durable and long lasting. They’re also suitable for dogs of all sizes despite being on the larger scale! The Ostrich Dino Bone is great for dental health as it helps to remove plaque and tartar build-up from your dogs teeth. This is a long-lasting chew that will keep your dog busy and help to reduce boredom and destructive behaviour. The light weight and honeycomb texture make it enjoyable enough for small dogs yet durable and satisfying for larger breeds. Ostrich is a high in protein and low in fat, so they’re great for a dieting dog! Ralphie approves 1000% 🤩

Packing another lovely treat and chew bundle for a lucky doggy 🐶🤎 Do you like these packing videos? I feel like it’s a good way for me to show different products and what people are ordering but I don’t want them to get boring so let me know? 😅

CEO and professional taste tester has had a long overdue groom 🥹😭😍

One of the most common questions people ask is what sizes they should get in certain products for their dog. Im hoping this little size series will help people to choose the right size for their dog. Today we’re looking at the briar root which is great for enrichment and chewers but of course if you ever need any help then you can get in touch 🐶🤎

Packing up another lovely order 🐶🤎 Please tag us or send us a picture of your doggies with their goodies as it’s so lovely to see 🥹

Another little ASMR packing an order 📦🐶🤎 Thank you so much for your orders, I appreciate it so much and please don’t forget to tag us so we can see your doggy enjoying their treats 🐾

Briar roots are a great natural chew but also perfect enrichment for dogs, it’s essentially a two in one lick mat and chew! I love using it with pate but you could use your dogs favourite treat such as yogurt, peanut butter, pumpkin, salmon oil - endless choices 🐶🤎 Mental enrichment is just as tiring as physical exercise and it’s a really good way to get your dog to calm down and relax 🐾✨

Quick and easy enrichment treat using the sodapup honeypot treat dispenser 🍯🐶🤎

A little packing ASMR because apparently I’m not the only one who enjoys it 😅 why is this so satisfying?! Thank you for all of your orders 🐶🤎

Thank you so much for your orders guys, can’t explain how much we appreciate it and I love seeing your dogs with the items you have treated them to 🐶🤎 Please remember to leave us a review on our website as it makes such a big different 🫶🏼

Let’s pack another order - this is a lovely puppy bundle that our customer has put together 🐶🤎

Frozen pumpkin treats 🎃🐾

What to buy for your 16 week old puppy 🐶🤎 Treats, chews and enrichment items for your pup 🐾

What to buy for your 12 week old puppy 🐶🤎 Tag a friend in the comments who has just got a puppy 🐾✨ Natural treats, chews and enrichment for your pup 🦴

What to buy for your 8 week old puppy 🐶🤎 Tag a friend in the comments who has just got a puppy 🐾✨ Natural treats, chews and enrichment for your pup 🦴

Yak snack ASMR incoming, Ralph absolutely loves these chews and they last ages plus the fact they turn into a big cheese puff at the end meaning there is no waste is just a bonus 😋🐾✨

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