26/07/2025
This wasnât meant to be a thing.
But here we are.
Weâve been doing a lot of reflection lately. Listening back to our podcast episode on happiness and growth and evolution. And just realising how much has changed, not because something went wrong, but because we grew.
Weâre people people. Always have been. And because of that, and because of all the work weâve done on ourselves over the years, weâd kind of moved out of the space we were once in.
Whatever term you want to use, force free, positive reinforcement, kindness in training, itâs how weâve worked for years.
And honestly, we think we thought that part of us wasnât relevant anymore. Not that it didnât matter, but that maybe it didnât need to be part of Canine Business Academy in the same way.
When we started CBA, we genuinely didnât think about that side of things. We were so focused on wanting to support dog trainers with business stuff because we knew that if more people could make their businesses work, more dogs would be helped.
We were focused on people, and we didnât even think about the divide.
We didnât think about âcampsâ.
And we still donât buy into all that division.
Because from day one, we wanted to bring people together in kindness.
To create a space where, if you put the methods to one side, you still see the human being on the other side.
Thatâs always been at the heart of what we do.
But this year, as most of you will know if youâre in our world, has been a big one.
A year of deep reflection. Looking properly at what weâre doing and why weâre doing it.
And weâre proud of everything weâve built. Zero regrets.
But we are moving forward by going backwards.
Back to why we started this in the first place.
To help dogs.
And to do that weâve got to be honest about where we stand.
We want to support businesses who believe in total welfare.
Kindness. Patience. Curiosity.
People who want to understand dogs, not control them.
People who want to keep learning. People who give a s**t.
This wasnât meant to be a big declaration.
Itâs just where weâre at right now.
Messy, honest, evolving.
Like everything else.