Canine Business Academy

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Helping welfare-based dog trainers create more time, freedom and money from their business by getting sh done with us! đŸ’„

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https://linktr.ee/caninebusinessacademy

Jo & Vicky x

19/09/2025

The spark was lit đŸ”„

Now, the next chapter is coming


14/09/2025

CBA Live is happening 9-10 July 2026!!

We’re still lost for words on just exactly what happened at this event and we’re already beavering away now planning the next one!

If you want in you’ve gotta get your name on the list!

Comment 'CBA Live 2026' below and don’t miss out đŸ‘ŠđŸ»

It’s 6am the morning after the conference. I’m lay in bed awake because my body clock does this to me, even though I’ve ...
13/09/2025

It’s 6am the morning after the conference. I’m lay in bed awake because my body clock does this to me, even though I’ve had approximately 13 hours sleep over 3 days.

I will do my best to muster some words and try and articulate what’s just happened over the last few days.

The CBA Conference.

The FIRST BUSINESS CONFERENCE FOR DOG PROFESSIONALS, who give a s**t about welfare and wellbeing of dogs.

What just happened was pure magic and it was down to everyone in that room being ready to receive the information and bringing their vulnerability and their trust in us to hold the space for them.

Safe.
Normal.
Seen.
Heard.

These were just some of the words people used to describe how they felt being there.

This wasn’t a space where you sit and listen to lectures. But a space where comfort zones were massively pushed. A space where it was ok to say you want more in every sense of the word.

I don’t think there was an hour that went by that there wasn’t tears or roars of laughter.

I have to process fully exactly what it is that just happened but it felt BIG.

It felt like this was the launch button to something that could genuinely make lasting positive impact on people with dog businesses.

If you were in the room I think you’ll agree.

There was a unanimous request that this had to go ahead again next year. We will always listen to you.

And so yesterday we decided it had to happen again.

We’re renaming it to CBA LIVE!

And it’s happening July 9-10th 2026.

30 people have secured their place to be here again next year 🎉

The question is, will you be joining them?

If you want in, drop the words CBA LIVE 2026 in the comments and we’ll add you to the waitlist.

We cannot wait to do this all again with you!

27/08/2025

"I'm not an entrepreneur!"

This was what I would have said if someone had asked me back in the earlier days of running my dog training business.

But actually I've just had an epiphany moment...

We recorded a new podcast episode yesterday and were chatting about having 'entrepreneurial spirit' and what that actually is.

These were our conclusions:-

✅ The desire to do better.
✅ An urge to do more in your business.
✅ Constantly evolving and improving.
✅ Striving for better results for your clients.
✅ An internal push to continually learn and grow.
✅ Wanting to make an impact and change in the industry.
✅ You feel like something is missing, but you can't quite put your finger on it.
✅ You want more from all aspects of your business- including more money.

All of these are the qualities that an entrepreneur has, and THIS WAS ME! đŸ˜±

Who knew!

If all of this sounds like you too...

Our coaching programmes over at Canine Business Academy were created with welfare-based dog business owners just like you in mind.

PS there are just 4 days left before the fees for Business Basics programme considerably increase on 1st September.

Wanna find out more about jumping in at the current fees before then?

Check out the link 🔗 in the comments đŸ‘‡đŸ»

Vicky x

I was recently reminiscing about my old days as a dog trainer...For years I was ticking along with my business okay.Earn...
22/08/2025

I was recently reminiscing about my old days as a dog trainer...

For years I was ticking along with my business okay.

Earning just enough to get by.

Working most evenings and weekends.

Offering a host of separate services.

Being totally honest- things weren't horrendous, but they weren't great either. And I did worry that if I was ever in a situation where I needed to support myself solely, that would be the real struggle.

Was I broke? No, but also by no means thriving.
Did I do long hours to make 'getting by' work? Yes
Were the services I offered producing the results I hoped my clients would get? Occasionally, but nowhere near enough.
Did I feel inspired every single day? Absolutely not.

If this is you, and you can relate to my story- the CBA conference is for you.

Imagine spending two entire days being immersed in inspirational speakers, who will not only motivate, but deliver on the promise to help you walk away with more clarity on who you are as a dog business owner, what you actually stand for, want you want to achieve (for you and your clients), and how to actually start achieving it.

I really wish something like this had existed back in the days when I needed it.

The business bit in the dog industry is seriously lacking. There is a gaping casm between the amazing CPD and knowledge of any aspect of training and behaviour and the strategy behind actually get it out to the world effectively to make an impact.

How do I get in front of clients? How do I attract the right ones for me? How do I create a storming offer that people can't resist? How do I sell my services with love and integrity? And how do I do all of that by being unapologetically me?

Canine Business Academy's mission is to be the bridge that is missing. To arm dog business owners with good quality business knowledge that sustains, and even excites them.

The CBA conference is happening in just 20 days time!

If you are a force-free dog trainer and think you should be in that room, we'd love to see you there đŸ’„

Vicky x

Very excited for this later!
12/08/2025

Very excited for this later!

Only gone and officially got my university degree in Animal Behaviour and Welfare 🎉3-years of HARD graft juggling that a...
03/08/2025

Only gone and officially got my university degree in Animal Behaviour and Welfare 🎉

3-years of HARD graft juggling that alongside everything else that’s happened! I literally do not know how I managed it but here we are!

Level 6 qualified baby đŸ‘ŠđŸ»

We're not gonna lie (or NGL if we were down with the kids), the last few months have been hard. Really f  hard.All thing...
02/08/2025

We're not gonna lie (or NGL if we were down with the kids), the last few months have been hard. Really f hard.

All things Canine Business Academy might look bright and shiny on the outside, but behind closed doors, it honestly feels like we've been plonked inside a washing machine, and stuck on the longest cycle ever with the door jammed shut.

When you're good people trying to do good things, and feel like you can't do right for doing wrong, it really hurts.

Now just to be clear, this is not a sympathy post. But in the industry that we know so well inside out, that is so emotive, and that we were aware was obviously going to come with its challenges, but jeez those challenges have hit us like a big old steam train and then some.

Looking back we were so innocent and naive coming up with our exciting little idea in the farm shop one day. All we thought about was that we had a passion to help and support dog trainers with the business side. The right to grow and earn decent money just like we had. To plug the business gaps, of which there were so many, and to do our bit to bring the industry together.

We have reluctantly come to realise that the last bit is bigger than us. It's way beyond where our true superpower lies. And it's actually a whole other mammoth project that may, or may not be our calling, and definitely not for right now.

What we can pledge and promote within the culture of our tribe of amazing clients though is kindness. We will not compromise on our belief that just because you don't agree, you can still be respectful. Still be a nice human being. AND actually learn to use it as the driving force to focus on doing you and your brilliant thing even better.

Anyone who can't adhere to this, quite simply doesn't get to come in, and we are well and truly good with that đŸ«¶đŸ»

30/07/2025

'Be unapologetically you'

If you are currently running your dog business as a version of yourself that doesn't truly align with your beliefs, and the way you are presenting yourself to the world, this one is for you.

If you are feeling trapped in a box, and sick of doing things like everybody else, this one is for you.

If you are hiding your true personality and identity for fear of how you will be perceived, this one is for you.

Personal brand is a biggie in 2025. Being *you* can have so many benefits, including increasing profitability, and helping your audience connect with you way more easily.

We can guarantee you will walk away from H's talk inspired, motivated, and on your way to freeing yourself of the constraints of conformity.

If this sounds like it might be up your street, you won't want to miss H, along with all of our other amazing speakers.

Have you got your ticket yet? đŸŽŸïž

We didn’t start Canine Business Acdemy because we were struggling.We started it because we weren’t.We were making money....
27/07/2025

We didn’t start Canine Business Acdemy because we were struggling.
We started it because we weren’t.

We were making money. ÂŁ10k+ months.
Clients were happy. We were proud of the work.

But we kept seeing brilliant welfare-based trainers undercharging, burning out, stuck in this weird guilt loop about whether it was OK to actually want to be paid well for work that matters.

So we built what the industry was missing.
A space that doesn’t just care about dogs,
it cares about you, your bills, and your business.

Since then?

We’ve become international speakers.
Authors of a bestselling book.
We host the No.1 business podcast for dog trainers.
We’ve been on BBC radio and shared stages with the best in the industry.
We even picked up an award or three.

But that stuff only matters because it helps us get this message out further:

You deserve to build a business that pays you properly, reflects your values, and doesn’t chew up your life in the process.

📍If you’ve ever felt like you're winging it, but you know you’ve got something bigger in you, we see you. You’re who we built this for.

👉 Follow along. This is where dog training meets real business strategy—with heart, guts and no bulls**t.

This wasn’t meant to be a thing.But here we are.We’ve been doing a lot of reflection lately. Listening back to our podca...
26/07/2025

This wasn’t meant to be a thing.

But here we are.

We’ve been doing a lot of reflection lately. Listening back to our podcast episode on happiness and growth and evolution. And just realising how much has changed, not because something went wrong, but because we grew.

We’re people people. Always have been. And because of that, and because of all the work we’ve done on ourselves over the years, we’d kind of moved out of the space we were once in.

Whatever term you want to use, force free, positive reinforcement, kindness in training, it’s how we’ve worked for years.

And honestly, we think we thought that part of us wasn’t relevant anymore. Not that it didn’t matter, but that maybe it didn’t need to be part of Canine Business Academy in the same way.

When we started CBA, we genuinely didn’t think about that side of things. We were so focused on wanting to support dog trainers with business stuff because we knew that if more people could make their businesses work, more dogs would be helped.

We were focused on people, and we didn’t even think about the divide.

We didn’t think about “camps”.
And we still don’t buy into all that division.

Because from day one, we wanted to bring people together in kindness.

To create a space where, if you put the methods to one side, you still see the human being on the other side.

That’s always been at the heart of what we do.

But this year, as most of you will know if you’re in our world, has been a big one.

A year of deep reflection. Looking properly at what we’re doing and why we’re doing it.

And we’re proud of everything we’ve built. Zero regrets.

But we are moving forward by going backwards.

Back to why we started this in the first place.
To help dogs.

And to do that we’ve got to be honest about where we stand.

We want to support businesses who believe in total welfare.

Kindness. Patience. Curiosity.

People who want to understand dogs, not control them.

People who want to keep learning. People who give a s**t.

This wasn’t meant to be a big declaration.

It’s just where we’re at right now.
Messy, honest, evolving.
Like everything else.

25/07/2025

We know there are many of you out there thinking that social media is the only way to grow your dog business.

Our belief is that we are lucky to have a FREE far reaching (sometimes! đŸ€Ł) resource easily accessible at our fingertips. I do think we forget it's actually FREE- and a privilege, the amount of energy we do like to put into moaning about it!

But...

It is not the only way of getting clients.

You will hear us talk about many other ways of getting visible and showing your value if you've been here a while, or working with us.

These range from:

- Local outreach
- Positioning yourself as the expert in your area
- Hanging out where dog owners are
- Collaborating with other dog related businesses

The list goes on...

We also talk about social media within our coaching programmes, and wholeheartedly advocate for awesome experts in this field like Charlotte Perrott from Canine Business Marketing.

As strategists, it is our job to help you figure out what works best for you, and if that's SM- brilliant, and if not, we're here for that too ❀

Address


Telephone

+447855793971

Website

http://www.caninebusinessacademy.com/

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