dogclub has a clear and simple mission statement. Our mission and purpose is to do good for UK Dogs. Dogs offer us love and friendship when we need it most. They are an important part of society and have been our companions and protectors for many thousands of years. They give to us without conditions. dogclub exists to give back
Our Passion
We are a community interest company based in beautiful
Dorset UK. Although we operate in the same way as a traditional business, we are a social enterprise, and our primary mission and purpose is to help UK Dog charities. UK Dog owners spend over 1 billion pounds each year purchasing food for their pets, with a huge share going to the owners, directors and shareholders of giant multinational corporations. Meanwhile, UK animal rescue centres which were already struggling for funds, have now lost up to half of their income due to the coronavirus pandemic after being forced to close their charity shops and cancel fundraising events. Cash donations from the public have also fallen due to the financial hardship caused by lockdowns and almost half of all animal homes believe they may not survive the crisis.(1)
Many thousands of UK Dogs in need of medical attention and/or new homes are now facing an uncertain future. We are passionate about helping to solve that problem. We Donate 80% Of Net Profits To UK Dog Charities
We believe that it’s time for a new kind of Dog food business. It’s time for a Dog food business that benefits Dogs more than people. All Dog food businesses need to make profits, this we understand, but funding for UK Dog charities is collapsing and thousands of Dogs are in desperate need of help. There are many other UK businesses that offer high quality dog food formulated to support the health and wellbeing of your pet. They all want your custom and many are involved in a price war to gain market share. Some brands are even offering below cost price “first time purchase” offers to entice new customers to “jump ship” from their usual brand. At dogclub, we have decided to take a different approach. We do not have large institutional investors and we can’t afford to spend vast sums of money on advertising or offer 90% OFF introductory offers to entice new customers to join us. We firmly believe that most dog owners are not driven solely by the cost of their pets’ food, they LOVE Dogs, and want what is best for ALL Dogs. So we focus on:
Supplying the best quality UK made Dog food at a fair price. Ensuring an amazing customer experience by offering fast helpful customer service plus the best customer satisfaction guarantee in the industry. Building a loyal customer base and donating 80% of our profits to UK Dog charities and rescue centres. We like to think of it like this:
If Dog’s could run their own Dog food businesses, they would be able to make profits to help themselves and their kind. But they can’t. So we will. We hope you will agree that it’s way past time for a change and that it’s the right thing to do. Our Charter
dogclub is a UK Government registered community interest company, so we are legally bound to donate the majority of our profits to UK Dog charities, forever. We have formed the company in this way to ensure that dogclub will ALWAYS benefit UK Dog charities. In addition, if dogclub was ever to be sold, UK Government community interest company regulations guarantee that the majority of sale proceeds will be donated to UK Dog charities. We have set out these guiding principles to ensure that we:
Attract team members who are passionate about helping dogs. Ensure that all entry level employees receive a fair wage
Make it 100% clear that we are here to do good for Dogs, always.
