Apparel By Unleashed

16/02/2025

Whether you ROAM the beach🏖️ , the trails 🛤️ or the streets 🏘️ you need Adventure ready apparel!

Our entire product range has been designed to make adventure easy & built to last!! Waterproof & practical dog gear is a game changer, saving you time on clean up meaning more time with your pup! 💦

Our stunning new ROAM range in Sedona skies is 100% waterproof and ready for adventure.

Shop now!

14/02/2025

Love = adventures with your dog ♥️🐾

Check out our stunning customers rocking their Apparel by Unleashed gear!

We have recently set up a dedicated PhotoCircle folder for you guys to upload your favourite snaps in our apparel! I’ll grab a few every week / fortnight to showcase this amazing community!

Join here or find the link in our Instagram story highlights

https://join.photocircleapp.com/J02PWM1N62

I hope you all have a wonderful valentines with puppy kisses 🫶🐾

11/02/2025

Looking for the perfect valentines gift? 💌
Gift your loved one or treat yourself with an everlasting piece of your pup!

Our personalised pet portrait necklaces capture your pups / pets character so you can carry them around everyday!

Hand drawn & laser engraved right here in our Northern Irish workshop 🫶

08/02/2025

Spring fair 2025 🌸🐾
What an experience! Starting with a cancelled ferry and ending with some very excited dogs it’s been an unforgettable trip!

Firstly a huge thank you to , & for giving me this opportunity! I’ve learnt a lot & gained so many new connections & advice. Our fellow winners were such brilliant craic, make sure you check them out! A special thank you to our followers & customers for the lovely & motivational messages over the week! It means the world 🌍

And a very big thank you to my mum & sister for helping me throughout the trip! Running a business whilst chronically ill is very very TOUGH! But to have slaves… sorry I mean willing helpers is amazing! These two were troopers, helping me build the stall, chat to customers and took my place when I wasn’t well enough to attend and supported me even when I was! I couldn’t have done it without you! 🫶

Last but not least I’m so grateful for our lovely rep .thesablespaniel ‘s mum Lucy who came down & helped out on the big interview & press day. You were an absolute star! ⭐

I feel like I’ve just written a speech for winning a Grammy or something 🙈😂 but I just want to take a moment to appreciate and share my gratitude for everyone & everything this business has given me! I’ve come a long way from being heartbroken after being forced to leave university due to my health!

I can’t wait to see where our new connections lead us! Hopefully you’ll see ABU popping up somewhere near you!

- An extremely tired but happy girl - Sarah 🫶

07/02/2025

IT’S LAUNCH DAY! 🚀
The website is official back open to all customers! We have a dedicated tab to all the new bits to make it super easy to shop!

Huge thank you to all of our email subscribers, you guys know how to shop! A few of our dry robe sizes are down to the last few 👀

If you have any questions about the new collection just give me a shout!

Happy shopping 🛒

05/02/2025

Reaching the Summit 🏔️🐾
Inspired by journey, made to finish the adventure!

Our stunning Dry robes will be officially available to purchase from 9am tomorrow morning! Email subscribers will receive a secret password allowing them exclusive access to our full website ahead of the public launch on Friday!

Swipe to see just a handful of features our double layer robes have! So far from reps, early testers and spring fair attendees you guys love them! Some of the key words mentioned are “luxurious”, “ingenious” , “high quality” “so affordable” and “stunning” - not to toot my own horn but I think we smashed it! 😂😉

Sizing is super limited, so I recommend checking out our size guide (in highlights) to be ready to purchase! Main measurements needed are the top line & the chest- bum (length of dog along their side) everything else is adjustable! If you aren’t sure, send me a DM

Don’t forget to add in a little p**p porter to your basket! Trust me once you use one, you don’t go back!

04/02/2025

Sedona Skies never looked so good! 🌅🐾
Our brand new print is launching in our beloved Elongated Adventure harnesses 🙌

🐾 3 buckle design means no more over the head dramas!
✨ featuring a handy grab handle & reflective trim we made sure to put your pups safety first
🫶 available in sizes S-XL we have something for jack Russell’s to Great Danes and everything in between!
🙌 strength tested to over 200kg there is no need to worry about strong dogs.
All topped off with durable & waterproof coated Oxford canvas, these beauties are ready for any adventure!

Launching on Friday 7th / early access on the 6th for our email subscribers!

Matching waterproof leads & collars available too! What more could you want!!

📸 featuring my beautiful girl, Cookie. Can you believe she’s 11 🥹🫶 .e

03/02/2025

The final reveal 🙌
Only 4 more days until our brand new collection of products launches!! And only 3 days for email subscribers!!!! Eek!

Our final addition to the range is our exclusive p**p porter design! Inspired by off the trail adventures, this handy carrier will help you walk hands free even when there isn’t a bin in sight!

Have you got your shopping list at the ready!? We are expecting our Summit dry robes to be a big hit, so I recommend checking out the size chart (in our story highlights) to get measured up before the launch!

Email subscribers will be sent their password at 9am on the 6th! Please subscribe by the 5th to ensure you make the email list!

28/01/2025

Let’s talk dry robes 🙌

You guys are PUMPED for the Summit drying robe launch on Feb 7th! And so am I!!

We have sent robes out to our fab reps & a few special testers! So far everyone is loving the robes and finding the fit pretty accurate to our size chart! We already have one idea to improve the design regarding leg strap placement and will be taking all our feedback on board before ordering more stock!

If you want a hand to choose the right size for your pup ahead of the launch just shoot us a DM & I’ll do my best to advise!

Currently the only sizes we haven’t tested on pups is the 5XL & S! I will keep you updated on which breeds these Suit best 🫶

If you would like early access to our Dry robe & Sedona skies launch… sign up to our email list! Just fill in the pop up window on our website. All stock will be released during early access so if you want a higher chance of grabbing your size we advise signing up! Promise I don’t spam your inbox 😂

Xs, 3xl, 4xl, 5xl are super limited in stock levels!

26/01/2025

Find us at SPRING FAIR ✨
Own a business & are interested in stocking Apparel by Unleashed? Why not make a day of it and visit us at

We are so grateful for this amazing opportunity by & . We along with 11 other fantastic small businesses from across the UK will be displayed in the small business village in hall 5.

Whether you own a pet shop or garden centre, specialise in outdoor gear or simply looking for a new dog gear specialist to stock in your shop we want to chat to you! So call over to hall 5 stand 5F65 between 2-5th Feb to get to know our stock & chat over some options!

We are bringing a ton of newness including dog dry robes & wholesale friendly walking sets!

We can’t wait to meet you!
Sarah & my helpers

24/01/2025

Last call to TRAIN & SAVE!! 🐾
Our fantastic deal ends at midnight tonight (GMT) simply add a harness & 3 or 5m long lead in your favourite print & colour into your basket and you will automatically receive a whopping 40% off your lead! Rep codes will work on any additional purchases too!

Check out some of our gorgeous reps rocking their adventure harnesses! With a longer design than others on the market, your pup is sure to be comfortable no mater their adventure!

If you have any sizing questions just shoot us a dm! Ps. Please excuse any slow replies our power is out due to the storm. Stay safe out there 🫶

23/01/2025

Get ready to ROAM with our brand new convertible lead & matching collar in Sedona Skies 🌅

Introducing the Roam collection ✨
- 100% waterproof & stinkproof
- 10+ ways to wear from hands free walking to double dog danders
- NEW- all your favourite features of our convertible leads but now LENGTH ADJUSTABLE
- full matching range
- buttery soft waterproof webbing
- stunning logo that doubles as a poo bag opener
- collars feature a separate tag holder & come in neck sizes 20-70cm!

These beauties will be launching on the 7th Feb along with our dry robes! Want to ensure you grab your size? Sign up to our email subscription to gain early access on the 6th

Let us know in the comments was it the colours you expected!?

20/01/2025

🌙🔮✨THE TAROT TOTE ✨🔮🌙
A brand new design ready for adventures!

Super excited for all the new designs and products coming out this year so it’s only right to start out with revealing something you can put them all in 👀😂

Inspired by the mountains, stars and tarot cards our magical tote is crafted from high quality canvas & has a deep base to hold all your pups gear!

You can shop totes now including our OG tote! First Orders over £80 receive a random tote FREE! (Whilst stocks last)

Stay tuned for even more newness!

19/01/2025

Apparel by Unleashed… For the adventurous 🐾
From the soggy dogs with mucky paws to the couch surfing pups with urban tails… we want to be with you!

We create 100% practical & waterproof dog gear to take the hassle out of the everyday! No more “I should have washed that” ; more spontaneity!

Our mission is to make your life just a smidge easier and create peace of mind with strength tested apparel!

New here? Why not drop us a comment below & join the pack with a follow 🫶

I can not wait to real our brand new collection and join in on even more 2025 adventures

📸 &

18/01/2025

18/01/2025

MEGA SALE INCOMING!! 🙌
On Monday we will be launching a fantastic offer, in fact it might just be our best yet for long leads! This deal is perfect for pups looking a new set for everyday or fellow unleashed gear addicts 🙈😂

When you add both an adventure harness and a 3m or 5m long lead to your basket you will automatically receive a whopping 40% off your lead!! That’s nearly half price!

You can Still choose your favourite Colour, hardware type and custom upgrades, along with your fav harness print!

THAT’S NOT ALL 👀
On Monday we will also be posting a reel with a hidden emoji! The first 5 people to successfully identify the emoji will receive a FREE & UNRELEASED product when they place an order before the end of the month!

We have lots of newness coming so we are hoping to make some room for all the new stock. So I’d appreciate any shares or tags, so we can reach all the pups who are looking for a new harness for the new year!

The sale will run Monday 20th until Friday 24th Jan! No code is needed either, just add both items to your basket! 🐾

17/01/2025