Puppy and Friends Academy

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Puppy and Friends Academy Shropshire’s First Award Winning Training Academy! Members: PPGuild & Anti-Bullying Alliance We do the complete package when it comes to training your dog!

Accredited Dog Trainers with DTC / PTAD / IMDT
Specialising in: Puppy Training, Adolescence Training, Therapy, Assistance Dog Training, AAI and Gun Dog Training. Puppy & Friends Academy is Shropshire’s First Award Winning Training Academy! Our Puppy Classes have won Best Dog Training Classes in Central England by Prestige Awards 2020/2021/ 2022

We are accredited Dog Trainers with The Dog Training

College, as well as Certified Force Free Trainers and are approved members of the PP Guild. What we do:

Puppy Classes - Our award winning classes. A 6 week training package for teaching all life skill training. Adolescence Course - Our award winning classes. A five week course teaching owners how to mentally stimulate their puppy all through the power of games and scent work. Plus a lot of other handy skills such as an emergency stop and whistle recall! Behaviour Consultations - In the comfort of your own home, we will help you get the best out of your dog and reward those good behaviours! Includes written report via email and ongoing support from your Pro dog trainer! Therapy Dog Training Programme - A 6 week intensive course teaching crucial behaviours to be able to use your dog in a placement setting - either for personal, professional or charity use. Workshops - We have every workshop available for our clients! From teaching a reliable recall, loose leash walking and also specific training like scent training! Scent Club - A VIP club for our existing clients that are wanting to take their scent work to the next level! Puppy Playgroup - Our playgroup is all about novelty confidence on our novelty assault course, positive pairing and teaching the correct behaviour chain when it comes to socialisation

01/07/2025

Our popular Away & Train sessions with Senior Dog Trainer, Katie!
We only have two more spaces available for the rest of the Summer!

Want to do more with your dog’s training when you are at work or out for the day?

Katie, our senior dog trainer will put a plan into place to help support you with your training goals.

Away & Train
How it works:
✔️Book a free discovery call with Katie to discuss your training struggles.
✔️Katie will then advise which plan is going to be more suitable.
✔️From Basic plans, Specialist or Intensive.

Training that Katie can implement in the sessions:
✔️Loose leash walking
✔️Scent work
✔️Recall
✔️Reactivity
✔️Basic & Advanced obedience

All whilst you are out!
Training sessions are recorded and sent to the owner including follow up plan and what your dog has learnt with their new skills.

These sessions can be booked, weekly, fortnightly or monthly!

Don’t wait for your dog to ‘Grow out of behaviours’ start your training journey now!

Contact: [email protected]

🗣️’Katie is currently working with Rosie the Vizsla to help improve her confidence and all round training skills to help support Rosie’s owners training goals.

This specific training session is focusing on Rosie ‘working’ to find a scent all whilst there is noisy scaffolding done next door, which would previously worry Rosie!

As you can see from the video, Rosie is excelling in her training and her confidence is growing - she absolutely loves scent work and her relationship with Katie!’

🗣️Our July Puppy Classes have sold out! 🗣️But don’t worry, we have opened up another class for Sunday 20th July at 11am!...
30/06/2025

🗣️Our July Puppy Classes have sold out! 🗣️But don’t worry, we have opened up another class for Sunday 20th July at 11am!
Get in touch to start your puppy training journey!
www.puppyandfriends.co.uk

30/06/2025

☀️Heatwave Enrichment Ideas with Laura IMDT Trainer! ☀️

🗣️Louder in the back…🗣️‘BE YOUR PUPPY’S ADVOCATE!! We first met Charlie in our puppy classes and she was incredibly nerv...
28/06/2025

🗣️Louder in the back…🗣️
‘BE YOUR PUPPY’S ADVOCATE!!

We first met Charlie in our puppy classes and she was incredibly nervous around the other puppies and owners.

We gave her space and spoke to her owner about advocating for her and not pressuring her to interact and to learn to read her body language.

Before joining our classes, Charlie had a stressful experience where she was pushed into close contact with someone she wasn’t comfortable with - so much so that she urinated out of fear!

What we DIDN’T do:
❌Force Charlie to interact with puppies or people
❌Use treats as a lure to get her to interact
❌Threw her in the deep end and surrounded her with overwhelming new experiences

What we DID do!
✔️Made sure Charlie had lots of space away from other puppies and owners
✔️Charlie’s owner advocated for her and built up her confidence skills and learnt to say no to people or dogs that wanted to greet her
✔️Went at Charlie’s pace, no pressure to interact and slowly but surely she made a best friend with Dexter the Labradoodle puppy with his calm and gentle nature
✔️Our trainers didn’t shove treats in her face or pressurise her to take treats from hand - we wanted to teach Charlie that she had free choice

At the end of the four week course, Charlie was brilliant around the other puppies and owners and even worked with our trainers doing demo work… because we had built up trust and relationship with her over time!

Charlie’s owners sent us this:

‘Had a lovely morning at the Food Festival. Charlie was really well behaved (I had a bag of ham!) and coped well with crowds and people who wanted to stroke her💕

Had my script of her being shy and nervous and people were really respectful. It was a really positive experience.

Also took her to the vets for kennel cough - Vet was really good with her and spent 15 mins before squirting her up the nose. She didn’t even notice it… lots of cheese helped. Thank you for all your guidance about how to make experiences positive for her!’

This is what advocating for your puppy should look like!

We are so very proud of Charlie and her owner. The difference in Charlie and her confidence has been amazing to witness.

Charlie is now enrolled into our Adolescence course and we couldn’t be anymore excited about training with her further!

Animal Assisted Interventions! Siobhan the Head Trainer and her Therapy Dog, Ernie have been visiting care homes and Ass...
28/06/2025

Animal Assisted Interventions!
Siobhan the Head Trainer and her Therapy Dog, Ernie have been visiting care homes and Assisted Living accommodations around Telford!

Ernie loved showing off his Training Tricks such as:
⚫️ Deep pressure therapy
⚫️ Interrupting emotions
⚫️ Retrieval
⚫️ Two and four paws up so residents could get close to him
⚫️ Middle & Middle on the move

Ernie loves his job as a Therapy Dog and for his handler, Siobhan it’s wonderful for her to see how much of a positive impact Ernie has on the residents! 💛

⭐️ Congratulations to Bella the Cockapoo and her handler! ⭐️Bella has successfully passed her Puppy Foundation Award on ...
28/06/2025

⭐️ Congratulations to Bella the Cockapoo and her handler! ⭐️
Bella has successfully passed her Puppy Foundation Award on our Assistance Dog Programme!

Bella’s next steps will be passing her Bronze Award!

Bella is enrolled in our Online Assistance Dog Programme as well as our in person Assistance Dog Classes plus receiving monthly 1:1 support!

Well done Bella ⭐️

⭐️ Congratulations to Remi the Frenchie and her handler! ⭐️Remi has successfully completed all levels for our Therapy Do...
28/06/2025

⭐️ Congratulations to Remi the Frenchie and her handler! ⭐️
Remi has successfully completed all levels for our Therapy Dog Programme and passed her assessment.

Remi will now be supporting students and young adults with special educational needs and disabilities (SEND) at Identity school of dance

Remi has been an absolute dream to train, and her amazing temperament and loving nature has made her a perfect candidate for Therapy Dog work!

Remi has completed:
✔️Puppy Classes
✔️Therapy Level 1
✔️Therapy Level 2
✔️Therapy Level 3
✔️Assessment

We are super proud to have been apart of her amazing journey and we know she is going to make a huge positive impact at the School.

Well done Team!

Please welcome our New Therapy & Assistance Dog Trainer, Laura! We are super excited about Laura joining our team! Laura...
23/06/2025

Please welcome our New Therapy & Assistance Dog Trainer, Laura!

We are super excited about Laura joining our team!
Laura has completed and passed her IMDT Dog Trainer course and has been previously shadowing our Trainers at the Academy to gain further hands on experience.

Laura has exceptional knowledge and qualifications in canine welfare, nutrition and holistic treatments.

We have carefully selected Laura having worked with her for almost 2 years, her positive attitude and compassion for all things dog training and amazing ability to get the best out of our clients has been the many reasons as to why she has joined our team!

🗣️ Laura’s Journey:

‘Like many of us my passion for dogs started as a child… with a furry four legged best friend.
That passion turned into a deep love and respect for all canine companions leading to me spending a few years in voluntary foster care for a rescue where I cared for and rehabilitated many dogs from various backgrounds.

Due to me adopting two of those rescue dogs my foster journey ended and I discovered the joy of training dogs and sharing my passion and knowledge with other dog guardians.

I am a massive advocate for mental health awareness and inclusivity for all, after having my own stuggles with mental health in the past.
I understand the huge impact that dogs can have on our lives and that having the steady companionship of a dog can make such an enormous differance to those who need it most. ‘

Laura will be mentoring our Therapy & Assistance Dog Programme as well as our Assistance Dog Training 1:1’s.

Congratulations to these amazing Puppies graduating our Life Skills Course! They have learnt:✔️Building obedience skills...
23/06/2025

Congratulations to these amazing Puppies graduating our Life Skills Course!

They have learnt:

✔️Building obedience skills such as sit, down, and stay with distractions
✔️Recall away from other dogs and people
✔️Loose leash walking, road safety and impulse control management
✔️ Confidence in different environments
✔️ Socialisation
✔️No jumping up - calm greetings with other dogs and people
✔️ How to settle in bus environments to transfer to a cafe / pub / or at home
✔️Disengagement exercises

We can’t wait to see them back for our follow on specialist courses! ☺️

⭐️This was a lovely surprise for our Team! ⭐️Having worked 14 hours in the on and off torrential rain yesterday, we were...
23/06/2025

⭐️This was a lovely surprise for our Team! ⭐️
Having worked 14 hours in the on and off torrential rain yesterday, we were gifted with these lovely thank you gifts from Bonnie’s humans. 🎁

Bonnie has excelled throughout our puppy life skills course and we couldn’t be any prouder of the progress she has made!

A BIG thank you to Katie, our Senior Dog Trainer who specifically supports and helps guide working line puppies in classes. ⭐️

🎓Our Award Winning Puppy Classes!🎓Enrolment for July 2025 is now open! Our 4 week puppy class course is designed to give...
20/06/2025

🎓Our Award Winning Puppy Classes!🎓
Enrolment for July 2025 is now open!

Our 4 week puppy class course is designed to give owners and their puppies the best head start in life with all things puppyhood, training and development!

Plus practicing their skills in a real life environments!

Not only will owners have four face to face training classes but they will also have four training zoom classes to go through important topics such as:

✔️Enrichment
✔️Nutrition
✔️Adolescence & fear stages
✔️Neutering & spaying

Don’t worry if you can’t attend the Zoom calls as they will be recorded and sent out to each owner!

❓Did you know? That practicing crucial skills in real life environments is one of the many reasons why our puppy classes are so successful!

In this four week puppy class course we focus on:

✔️Building obedience skills such as sit, down, and stay with distractions
✔️Recall away from other dogs and people
✔️Loose leash walking, road safety and impulse control management
✔️ Confidence in different environments
✔️ Socialisation
✔️No jumping up - calm greetings with other dogs and people
✔️Settling skills when out and about
✔️Disengagement exercises - teaching them how to be cool, calm and collected in different environments!

🗣️ Plus x4 extra Zoom Training Classes with our Head Dog Trainer (worth £240!!)

Added bonuses with this course:
🔘 Online puppy video tutorials
🔘 Puppy handbook
🔘 Homework guides
🔘 Training trackers
🔘 WhatsApp advice and guidance
🔘 Certificate and rosette
🔘 Puppy pictures progressions
🔘 Graduation report
🔘 High value puppy chews
🔘 Your own personal online support group
🔘 Discount to major toy brands

To register, please send us a message.
❗️Date: Sunday 20th July - 09:30 - 10:30
❗️Shrewsbury SY1
❗️Price: £150
❗️4 consecutive weeks

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