22/09/2023
I wrote what follows a little while ago and actually decided not to post. Writing it was cathartic and I reasoned maybe thatās all I needed to do.
But of the three webinar/podcasts Iāve participated in during the last 48 hours, one was all about burn out.
This is a subject close to my heart and something friends who are also equine professionals and I, discuss frequently.
I have been through several periods of total burn out and ran on fumes for several years.
Burn out is all too common in the equine world. Those of us who earn our living through horses, do what we do because we love horses. Because of this it can be extremely hard to say no. And on top of that working with horses is typically not well paid so actually thereās often a feeling that you canāt afford to say no.
The podcast I listened to yesterday described a common scenario where someone who is good at their job gets busier and busier, spreads themselves more and more thinly, until they are so wrung out mentally and physically that they can no longer function as effectively as they once did and they donāt perform to the standard their customers are expectingā¦ and the end point can be essentially the equine industry equivalent of the scrap yard.
So I decided, I am going to share what I wrote a while back, because itās not just about me. Itās about all the equine professionals out there.
If, as an industry we want good farriers, trimmers, effective trainers and skilled saddlers, we have to value them!
We have to value them enough that they can afford to take the time to stay up to date, to further their training. Value them enough that they can take time off in order to return to work energised and refreshed.
Somebody said to me recently āI donāt know how you do all that you doā
I jokingly replied āWith large amounts of caffeine, ibuprofen and the occasional meltdownā. But really itās no laughing matter, and we shouldnāt be glorifying ābusy to the point of breakingā.
So:
Why your lessons cost an arm and a legā¦
As much as I love my job, there are aspects that can be difficult in numerous ways. I think sometimes I do too good a job of highlighting the fun rewarding side and this year have made a conscious decision to keep things a little more ārealā.
One of the things I really struggle with are slightly barbed comments about the cost of sessions- they are incredibly rare, and as much as I try not to let them get to me itās not always easy. I sometimes want to respond by saying: āWanna swap overdrafts with me?!ā
I often describe my business as āsuccessful but not lucrativeā or ābusy but not lucrativeā.
Some of the reasons I am never going to be your cheapest option for horse help are:
- I come to you. I personally have lessons with two excellent instructors, both of whom base themselves at one, maybe two yards for the entire day and you need to travel to them. They can then do lessons back to back which means they spend a significant part of their day actually teaching and earning rather than driving. One is comparable in price to me and the other charges significantly more than I do.
- I cover a large area (smaller than it used to be, but still a large area) and in an average day spend more time travelling than I do teaching.
- I never want people to feel that I am rushing off and I canāt bear being late as it stresses me! So if clients are say a half hour drive from one another, I will leave an hour gap in my diary. This allows for a 15 minute over-run which is not at all uncommon, and then allows for hitting traffic or a road closure etc and still being on time for my next session.
- So if for instance Iām doing an āarea dayā say out on the coast, I will have driven an hour to my first client and will probably have hour gaps between clients meaning that four clients with five hours of ātravelling timeā built in to the day is a fairly average day.
- Occasionally I have more local people or multiple people at one yard and I can see more than four people in a day, but itās definitely not the norm.
- And beyond that, what I do is both physically and mentally demanding and there is a limit to how many people I can see in a day and still do my best work.
- Iām a specialist. Obviously my behaviour training work is very different to instructor work and has required very different training. But even my ridden training is quite specialist as an Enlightened Equitation teacher.
- For a while I charged a different price for ridden lessons to behaviour training as I recognise itās a slightly different dynamic. With behaviour training there is generally an end point to the help you will need, whereas ridden training people tend to continue with. However I found that this got very complicated as I very often had a foot in both camps! In say rebuilding confidence in a broken relationship between horse and handler thereās going to be help needed on board as well as on the ground. And even my āpurelyā ridden clients I am often incorporating aspects of what I have learned as a behaviour trainer, and the psychology of confidence building.
- Admin: Dadmin is a HUGE help and is, sorry Dad, unpaid. He was shocked when he took on some of my admin, at how time consuming it is. Before his advent, I was frequently still answering emails after midnight. But there are still a lot of calls, emails and messages that need a direct response from me. Organising the diary is hugely time consuming - and itās still work, if I donāt organise the diary I donāt earn anything! It is time I spend on the business which needs to be incorporated in to your lesson price.
- I have spent years training and honing my craft.
- I have spent large amounts of money on training, and continue to do so. I take keeping myself up to date extremely seriously and invest heavily in my own CPD.
- If I donāt know something I will endeavour to find out! If your horse has some vague unexplained symptoms you can pretty much guarantee I will be staying up late in to the night reading and researching trying to find answers for you.
Earlier this year I had a particularly low patch. I seemed to have a particularly bad run of people postponing and needing to change sessions around, which always results in a loss of earnings. I had bills coming out of my ears with various vehicle and vet issues. I got kicked. And then my back decided it was a really good time to fully seize up on me. I simply couldnāt afford to take any time off work but frankly couldnāt walk very well, let alone ride or lead, or longline, or load and pick up reluctant feet and all the other things I needed to do!
A little voice was saying: what on Earth are you doing?
Iām going to level with you hereā¦ I got my CV up to date and I actually applied for a couple of jobs.
As the time drew nearer I got more and more tearful at the thought of giving up and pulled out of a job interview the night before it was due to happen.
Ironically it was getting to the point of giving up that allowed me to make some changes. I finally put my prices up (people had been telling me to for years!) and brought in payment in advance- something I had resisted vehemently, but something that ultimately had to happen as the incidence of last minute postponements was just not financially viable. I was only able to make those changes because in my head they were only going to be in operation for a month or two anyway, because I believed I was on the verge of stopping.
I do what I do because I love helping people. I love helping horses to feel better. I love the process of holding someoneās hand who is going through a rubbish time with their horsiness. I love the smiles, the lightbulb moments, the ābecause of you, me and my horse can nowā¦.ā comments.
I do it because I love it. I love my clients- four and two legged. I care how things turn out for you. I pour my heart and my soul in to being the best I can be so I can help you the best that I can. Sometimes Iām able to help more than other times, but you can guarantee that I will always give my all. (Just occasionally I will walk away where I feel that Iām not the best match for you, but thatās a post for another day).
I donāt do it for the money. If I did I would have given up years and years ago. Thereās are hundreds of things I could do that would earn me more money.
No, Iām not the cheapest. But truthfully, I could not do it any more cheaply without compromising myself and then I canāt give you my best work. I know itās tough for literally everyone right now, I get that I really do. I love what I do but Iād rather NOT DO IT AT ALL than get so burned out I end up doing it badly.
This is not a woe is me. Iāve come through my burn out and come out the other side stronger. But it is a call to action for all of us to value all the equine professionals in our lives, and if you are an equine professional then yes that means valuing YOURSELF.