How To Buy A Pet

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This page is run by the Pet Advertising Advisory Group (PAAG) which was created in 2001 to combat growing concerns regarding the irresponsible advertising of pets for sale, rehoming, and exchange.

💭Before you buy, think PETS🐾 Bringing a pet into your life is exciting – but it’s also a big responsibility. Before you ...
04/09/2025

💭Before you buy, think PETS🐾

Bringing a pet into your life is exciting – but it’s also a big responsibility. Before you decide, ask yourself:

🏡Place – Is your home suitable for the type of pet you want?

🍃Exercise – Can you provide the daily exercise and stimulation your pet will need?

⌚Time – Do you have enough time for training, play and care every day?

💰Spend – Can you afford the lifetime costs of food, vet bills, housing, and more?

A pet is for life. Make sure you’re ready before you welcome one home💚

Hold your horses!🐎💨Horses are majestic, intelligent and loyal animals – but before you gallop into horse ownership, keep...
28/08/2025

Hold your horses!🐎💨

Horses are majestic, intelligent and loyal animals – but before you gallop into horse ownership, keeping a horse is a huge responsibility and requires major commitments of time, care and money!🕔

Did you know horses can live between 25 – 40 years? Before you saddle up, make sure you’ve got everything in place!🐴

✅It’s import that you do your research before getting a horse – choose a breed and temperament that will be suited to your abilities, circumstances, and requirements

🏡Prepare their home – Your horse will need secure, comfortable and appropriate accommodation. That means stables and areas to graze🌱

🤝Don’t go it alone – surround yourself with the support of knowledgeable people who can guide you: Trainers, vets, farriers and fellow horse owners

27/08/2025

📲Our latest round of pet advert moderation shows just how risky social media platforms can be:

🚫72% of adverts broke PAAG Guidelines, showing the lack of animal welfare, buyer safety and the high risk of scams

🚩73% even breached the platform’s own rules!

📣Social media is still full of concerning adverts and unscrupulous sellers. That’s why we’re urging everyone to not buy pets through these platforms!

🐾If you spot a post that looks suspicious or breaches the site’s rules, report it directly to the platform to help protect animals and people

📊Want to know more? Read our full results and our Position Statement on social media by clicking the link: https://paag.org.uk/news/social-media-moderation-results-2025/index.html

25/08/2025

🔎Our latest moderation shows just how many pet adverts on social media are breaking the rules designed to protect pets and owners:

🚨46% of adverts didn’t display the pet’s age – even though this is a legal requirement for licensed breeders (except for fish)!

📷62% failed to include a photo of the young pet with its mother – a crucial red flag for responsible selling🚩

🐾28% didn’t state the pet’s microchip status, leaving perspective owners unsure if the animal is (or will be) legally microchipped

❌24% didn’t even specify the animals' s*x – risking unexpected litters and preventable welfare issues!

🛑17% of ads were flagged as potential scams

Read more: https://paag.org.uk/news/social-media-moderation-results-2025/index.html

We’ve just completed this year's moderation period, and the findings are clear: social media is still flooded with misle...
22/08/2025

We’ve just completed this year's moderation period, and the findings are clear: social media is still flooded with misleading, unsafe and scam pet adverts❗

📣This is why we strongly urge you to never buy a pet directly from social media.

🔦Instead, always choose responsible sources like reputable rehoming organisations or trusted breeders

👀To read the findings from this years social media moderation check out the link: https://paag.org.uk/news/social-media-moderation-results-2025/index.html

🚨Did you know?🤔 As part of our work to keep pets safe online, PAAG carries out an annual social media moderation across ...
22/08/2025

🚨Did you know?🤔

As part of our work to keep pets safe online, PAAG carries out an annual social media moderation across Facebook, Instagram and TikTok to track and understand the growing trade in pet sales across these platforms💻

🔎During these checks, volunteers from PAAG member organisations monitor pet-sales posts to see if they meet our Advertising Standards. Sadly, many don’t💔

🤔Considering bringing a new pet into your home?🐾Before you fall in love with any cute faces online, make sure you know t...
20/08/2025

🤔Considering bringing a new pet into your home?🐾

Before you fall in love with any cute faces online, make sure you know the facts and buy responsibly!📢 Here’s what every future pet parent should consider first:

✨Rescue pets make loyal, loving companions

👪Seeing an animal interact with its mum is a sign of healthy and responsible breeding practices

👀Never buy unseen and use PAAG approved sites

💯Pets are a lifelong commitment! Proper care, time and costs add up – do your research!

🛑Stop illegal activity by reporting adverts and suspicious sellers – know what a good ad looks like!

💭Carefully consider whether you have the right home for the right pet!

Let's keep animals safe, and homes happy👏

🐇Bunny Love💞They’re adorable, inquisitive and adventurous by nature🐰But, before hopping to buy a fluffy friend, make sur...
12/08/2025

🐇Bunny Love💞

They’re adorable, inquisitive and adventurous by nature🐰But, before hopping to buy a fluffy friend, make sure you do your homework!📖

Rabbits thrive with friends – they require the companionship of at least one other well-matched rabbit🐇This means double the floof and fun but also double the care and cost! Don’t forget their must-have vaccinations💉

They can also find being handled, loud noises and movements scary and stressful. Rabbits are sensitive souls, but with time and patience, they can become very loving and affectionate pets!💘

Want to become a bunny pro?📚
Hop over to the Rabbit Welfare Code and learn everything you need to know to keep your rabbits happy and healthy - link in our bio!🔍

✨A HUGE thank you to our amazing Google volunteer, Sophie – and her adorable pup for all their help moderating pet adve...
05/08/2025

✨A HUGE thank you to our amazing Google volunteer, Sophie – and her adorable pup for all their help moderating pet adverts over the last two weeks🐾

As part of our work with pet advertising websites, PAAG carries out regular moderation of these websites that commit to upholding our Advertising Standards, for ethical and legal pet sales💻

During our moderation periods, PAAG members (or volunteers from organisations such as Google) review online pet listings to assess current compliance with our guidelines and Advertising Standards. This data gives us an opportunity to identify any issues, and make recommendations to these websites✅

As these platforms play a major role in the pet trade, insights from this project helps:

📊PAAG track trends and build a picture of how pet sellers operate

📣Improve animal welfare online

🔎Inform evidence-based government policy recommendations on pet advertising

Our goal is for every classified website selling pets to engage with PAAG and adopt our Advertising Standards – so future pet owners are informed, and animals are protected!

🙏PAAG really appreciated all of Sophie’s (and Ellie’s) hard work and time to safeguard our furry friends and to hold more websites to account on their standards of their pet advertisements!👏

Thinking of buying a pet online or from social media?📲Give these interviews a listen👂BBC’s Rip Off Britain📺Radio 4’s You...
04/08/2025

Thinking of buying a pet online or from social media?📲Give these interviews a listen👂

BBC’s Rip Off Britain📺

Radio 4’s You and Yours📻

Both recently covered the growing concern over pets being sold through social media platforms, where misleading ads and irresponsible breeders are putting animals and owners at risk!🔊

To give the episode or interview a listen, click the links in our bio!🎧

🐾Ferrets: Small explorers with BIG personalities! 😋 Playful and full of curiosity – Ferrets love to explore their enviro...
25/07/2025

🐾Ferrets: Small explorers with BIG personalities! 😋

Playful and full of curiosity – Ferrets love to explore their environment and benefit from their own ferret parks to stretch their paws, with lots of tunnels, hammocks, hides, toys and climbing frames!🎡

💭But before you fall for those adorable faces online, consider:

Ferrets, like dogs and cats, need vaccinations, neutering and routine flea treatment💉

Ferrets require companionship – They love interacting and playing with humans as well as their ferret friends for safety and happiness👪

🥄Ferrets are carnivores so they require a proper diet and very spacious housing to run, climb, stretch and forage🏡

While ferrets are known for being active and playful – They also love their power naps, often sleeping for up to 18-20 hours of their day!💤⏰

Let’s squeak about our feathered friends!🐦 🌍 There are many stars of the bird world: Budgies, Cockatiels, Parrots, Finch...
16/07/2025

Let’s squeak about our feathered friends!🐦

🌍 There are many stars of the bird world: Budgies, Cockatiels, Parrots, Finches, Love Birds, Canaries and Cockatoos, to name a few!🎨 These often-colourful companions bring joy, charm and even chatter, to any home🌈

But before you fall for those beautiful feathers and cheerful chatter, make sure you’re getting a pet bird from a responsible source🎶

📕Research the species and know their needs – Some birds may need a lot of care!✨

💚Let’s keep our feathered Friends safe, singing and well looked after!🎼💙

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