That's why, for over 85 years, Purina has been working to support pet owners and to help their pets live longer, healthier and happier lives through proper nutrition and care. We have a fundamental responsibility to provide safe, palatable and nutritious products made to the highest standards of quality and safety. We understand and share the strong feelings of love and respect pet owners develop
for their pets, Therefore, at Purina, the welfare of dogs and cats is our top priority and a responsibility we will not compromise. To find out more, please visit http://www.purina.co.uk/content/about-purina/our-company
Mission:
Our mission is to share all of the clever things cats can do in an enjoyable way for everyone in our cat loving community. We expect that cat owners, cat lovers and users in general will not post content that is:
• Abusive, defamatory or obscene (including user profile image) - a clever cat is a happy cat so please don’t post anything that could be deemed obscene
• Offensive- we like nothing more than to see your clever cats, however offensive content of any kind will not be accepted
• Fraudulent, deceptive or misleading- we request all content submitted is not misleading in anyway
• In violation of another's Intellectual property rights
• In violation of any law or regulation
• Off-topic and/or spam- for the benefit of the community we don’t allow spam. We ask that any content you share with us is relevant to the page and not promoting other topics
• Cruelty to animals - we’re animal lovers here at FELIX® so we cannot accept content portraying cruelty or potential cruelty to animals in any way
We reserve the right to remove any postings comments and images from anyone who breaks the above guidelines. Moderation guidelines:
We are sure we do not need to tell you how important pets are, which is why we promote safe and responsible pet ownership on this page:
• Distressed animals: We love to see your cats and admire how happy, content and clever they look, which means we cannot accept images where cats appear to be in any sort of distress.
• Aggressive behaviour: Clever cats are content and are not to be found fighting or showing signs of aggression, therefore we do not allow any images that portray behaviour like this on our page.
• Content animals: Clever cats like Felix are not too fond of clothing and prefer to wear the fur they’ve been blessed with. We do understand that some cat owners dress their cats in clothing so acceptance of these images will be decided on a case-by-case basis.
• Safety first: Clever cats are always well looked after and kept safe. Safety is a priority so please be certain that images you share with us always show cats in safe situations.
• Animal welfare: We all know clever cats like to express their natural hunting instincts, but we request that there are no dead prey, or clear intent to hunt (interaction with prey) images posted to this page.
• Feeding habits: A clever cat will do anything to get to that bowl of food, however, when posting content of your little rascal eating a tail tingling meal, we ask that responsible feeding is depicted including portion control and access to fresh water to ensure your clever cat stays healthy and happy, just like Felix.
• Hygiene: We advise you to ensure the best pet health and hygiene is offered to your cat and that content uploaded always reflects this.
• Competitive products: we ask that posts do not name competitors directly, portray competitive products inaccurately, nor denigrate them. For all Consumer Service enquiries please contact the PetCare team on 0800 212 161 (UK) or 1800 509 368 (ROI)
For our social media house rules please visit: https://www.purina.co.uk/social-media-house-rules
We respect data privacy: our Privacy Notice applies to personal data you share on this page in addition to the platform’s own rules. Click here to read the Purina UK and Ireland privacy policy: https://www.purina.co.uk/privacy
