02/07/2023
We have been asked why we are not on Amazon a fair few times, and honestly, it was just a case of it being so difficult to get set up on the platform as a manufacturer!
There are so many steps you have to go through to register a brand, trademark verification, business verification, individual product barcodes (let's not talk about the registration costs for a single barcode 💸 😢), ASIN registration, and then having to work with seller-central awful UI/platform design, something akin to a website design from the '90s (clunky, constant errors with no meaning and every-little change takes 24 hrs to update) 😵💫
But this week, I took another stab at it and can now confirm that some of our range has been listed on the UK Amazon platform. It's only going to be a tiny trial to see how it goes for a couple of weeks since the costs to use the Amazon platform are staggering 🤯, so I did not want to send in a lot of inventory for this sales channel to potentially fail and cost us a small fortune in Amazon fees due to stock not selling on the platform.
So why are we doing it? Well, the feedback from our annual survey indicated an upwards trend of non-customers of HC only buying their shopping via Amazon due to the Prime membership etc.. and so going by this feedback, here we are, giving it a trial to see if it brings in new customers 🙂
There is a bit of a premium on top to offset the Amazon fees, so for our existing customers shopping via our website is still the best method 😉
The expectations for this new platform are to gain exposure from a new set of Amazon customers, and hopefully, in time, they will come over to our website for the best deals; the intention is the listings will extend our brand to new customers who are not aware of HC 😎