AATU

AATU Masters of Pure Nutrition | Premium dog and cat food. The benefits of a raw diet, served simply. A 5kg bag needs 10kg if raw ingredients!

Pet Food UK Ltd, is proud to introduce ‘AATU’ - the first single protein 80/20 diet to include freshly prepared, preservative free meat. To create a food worthy of a virtuous and respectable following, a decent and honourable name is required. The new brand’s striking AATU name means ‘Noble Wolf’ and is of Finnish origin, a Nordic country known for its wolf inhabitants. Dogs and wolves evolved fro

m a common ancestor between 11-34,000 years ago. Mother Nature evolved dogs and wolves as carnivores, ‘meat eaters’ and animals deriving their energy and nutrient requirements mainly from meat protein. However a study has found that a key factor in the domestication of dogs was their ability to easily digest carbohydrates and starch in food. Whilst this may be true at Pet Food UK we always believe in a happy balance and fully understand there is no one food that works for all dogs. This is the prime reason for formulating AATU, a bespoke and unique 80/20 diet that can benefit dogs who suit a higher meat diet enriched with fruits, herbs and botanicals. AATU is the first single protein 80/20 diet to include freshly prepared, preservative free meat. AATU is so highly concentrated we use 2kg of ingredients to make 1kg of finished product. It is free of grain, white potato and gluten (a composite known to cause allergic reactions). AATU is handcrafted in small batch recipes, naturally made without artificial colours, artificial preservatives, artificial flavours and without GM ingredients. AATU is also the first product from Pet Food UK to include their unique ‘Super 8’ - a bespoke combination of 8 vegetables, 8 fruits, 8 herbs and 8 botanicals and spices. At Pet Food UK we are very proud of all our products and now AATU offers us a fabulous opportunity to bring a naturally unique and evolutionary appropriate food for your pets. We wholeheartedly believe that after years of researching, observing, using advanced technologies and listening to thousands of dog owners, AATU will be one of the best products your dog has ever tasted. Don’t take our word for it, let your dog show you the difference.

24/06/2024

Tag a friend who could reduce their dog's meal prep time by switching to AATU.

AATU is not only less expensive than raw feeding, but it also reduces the time needed to prepare a meal. It's always ready to serve, giving you more precious time to enjoy with your dog.

Our dry food has at least 80% meat content and is nutrient-dense, so your dog can feel fuller with smaller portions than other foods.

Share a picture of your cat in the comments for a chance to be featured on our feed.🐱Cats are instinctive carnivores; th...
21/06/2024

Share a picture of your cat in the comments for a chance to be featured on our feed.🐱

Cats are instinctive carnivores; that's why all our cat recipes contain at least 85% top-quality meat or fish, topped up with nutritious fruits, vegetables, and superfoods - so you can rest easy knowing your feline's dinners are feeding their most instinctive needs.

This Duck recipe contains vitamins and immune system boosters like Omega 3 fatty acids, offering your cat the best from every bite.

Share a picture of your dog in the comments for a chance to be featured on our feed.🌟Our food offers the benefits of raw...
13/06/2024

Share a picture of your dog in the comments for a chance to be featured on our feed.🌟

Our food offers the benefits of raw feeding, served simply, making it a convenient alternative for curious owners like Mrs Green who are looking to transition to kibble from raw.

“It was very good value for an excellent product. Arrived super quickly. We use this as a healthy dried supplement to a raw meat diet. This is the only dry food our dog will happily eat. Recommended.”

AATU's nutrient-dense recipes are always grain and gluten free and formulated by our diligent team of nutritional experts.

We always champion meat or fish as the most important ingredient for your dog; all recipes contain at least 80% top quality protein, combined with 20% fruits, vegetables, and superfoods. This high meat content helps maintain your dog's coat while keeping it feeling full throughout the day.

Has your dog tried our Salmon recipe yet?Our Atlantic Salmon recipe is expertly crafted and nutrient-dense, using single...
11/06/2024

Has your dog tried our Salmon recipe yet?

Our Atlantic Salmon recipe is expertly crafted and nutrient-dense, using single-source fish and live probiotic bacteria to support your dog's healthy, natural microflora.

Every recipe only has the best quality ingredients, so not only does AATU taste incredible, but it does good, too.

Does your dog prefer wet or dry food?Our wet recipes offer your dog a hydration boost, a welcome addition to their diet ...
09/06/2024

Does your dog prefer wet or dry food?

Our wet recipes offer your dog a hydration boost, a welcome addition to their diet on sweltering summer days. Dogs pant more during warmer weather to cool themselves down, so staying hydrated is essential for your dog to perform to their maximum potential.

Every AATU Free Run Chicken wet recipe contains 90% meat. It's grain and gluten free and made using the finest raw ingredients, offering your pup the best from every bite.

Is it time for a restock? Cat lovers, it’s giveaway time!We are offering one of you the chance to win one of our Free Ru...
07/06/2024

Is it time for a restock? Cat lovers, it’s giveaway time!

We are offering one of you the chance to win one of our Free Run Chicken dry and wet cat food variety bundles, made using only the finest raw ingredients.

So, if your feline hasn’t yet had the pleasure of trying the full range of AATU wet food flavours, now is your chance; they can enjoy all the benefits of our recipes, which are made with 97% top quality meat or fish and 3% fruits, vegetables and superfoods.

All AATU recipes are expertly formulated and calibrated by nutritional experts to contain an optimum balance of essential nutrients, so your pet performs at their optimum potential.

To be in with a chance of winning:

❤️ LIKE this post.

❤️ LIKE our page.

❤️ TAG a fellow cat parent who would LOVE to win this bundle.

(Competition closes at 23:59 on 30th June 2024. You will ONLY be contacted by the official page, via direct message, if you are a winner, and NEVER asked to click on a link. Full terms and conditions are available here: https://brnw.ch/21wKxNB)

28/05/2024

Tag a fellow AATU lover in the comments.

AATU provides all the visible benefits of a biologically appropriate diet but is more convenient than raw feeding.

Every kilogram of AATU kibble contains at least 2.5 kg of the finest raw ingredients. Our kibble is so nutrient-dense that your pup will feel fuller with less kibble in its bowl but still have the energy to bounce about the house.

Share a picture of your pooch in the comments for a chance to be featured on our feed.Our grain and gluten-free wet food...
27/05/2024

Share a picture of your pooch in the comments for a chance to be featured on our feed.

Our grain and gluten-free wet food supports sensitive digestive systems.

Formulated and calibrated by nutritional experts, AATU wet food contains 90% top-quality meat or fish and 10% our signature plant-based blend.

📸 chester.the.collie2021

What benefits have you seen from feeding AATU?As the Masters of Pure Nutrition, we make sure all of our recipes are expe...
24/05/2024

What benefits have you seen from feeding AATU?

As the Masters of Pure Nutrition, we make sure all of our recipes are expertly calibrated by nutritional experts to ensure your dog is getting the best from every bite.

Our recipes are designed to be stand-alone meals, and our concentrated formula is perfect for lower-maintenance feeding. This is because our recipes are so nutrient-dense that you'll find 2.5KG of raw ingredients in every 1KG of AATU.

Tag a friend you’d recommend AATU to.Our dry food has an All About Dog Food nutritional rating of 80%, meaning we rank i...
21/05/2024

Tag a friend you’d recommend AATU to.

Our dry food has an All About Dog Food nutritional rating of 80%, meaning we rank in the top 2% overall for dry dog food.

Our dry recipes have at least 80% meat or fish content, with the remaining 20% being our signature plant-based blend, ensuring the best from every bite for your pup.

Tag a friend who should try the AATU diet in the comments. Our grain- and gluten-free dry Turkey recipe* contains the fi...
20/05/2024

Tag a friend who should try the AATU diet in the comments.

Our grain- and gluten-free dry Turkey recipe* contains the finest raw ingredients and is finished with a naturally irresistible, uber-palatable coating.

A convenient alternative to raw feeding, AATU provides a protein-rich diet for your pet with the benefits of raw.

It’s a recipe so good your dog won't want to miss out.

*Made on a line that handles grain.

Is your puppy a salmon fan?Baloo is eating our salmon puppy food and loves that the recipe contains 85% top-quality fish...
13/05/2024

Is your puppy a salmon fan?

Baloo is eating our salmon puppy food and loves that the recipe contains 85% top-quality fish with 15% of our signature plant-based blend.

Our Masters of Nutrition formulate and calibrate AATU to contain the optimal balance of essential minerals and nutrients. Even better, all recipes are cooked using our Low & Slow™️ method to lock in flavour, freshness and the bio-availability of nutrients.

Baloo's owner, Suraj, shares, “I highly recommend a salmon diet to those with pups as their main source of protein for growth and development as it contains the magical molecule, omega-3.”📸

Why did you switch your dog to AATU?AATU is a convenient alternative to raw food with a lower cost to feed per day and s...
09/05/2024

Why did you switch your dog to AATU?

AATU is a convenient alternative to raw food with a lower cost to feed per day and simple storage.

Our Free Run Duck dry food contains 80% meat and 20% vegetables, fruits and superfoods. Your dog gets the best from every bite with AATU, without the hassle of raw feeding.

Did you know dogs can smell when we’re stressed?To celebrate Stress Awareness Month, we’d love to see a pic of your pup ...
25/04/2024

Did you know dogs can smell when we’re stressed?

To celebrate Stress Awareness Month, we’d love to see a pic of your pup that never fails to make you smile, even in the toughest times.

Share a pic of your cat on an adventure in the comments below. 👇Doesn't Zeus look ready to conquer the world? or at leas...
23/04/2024

Share a pic of your cat on an adventure in the comments below. 👇

Doesn't Zeus look ready to conquer the world? or at least his garden. 🪴

Our wet cat food recipe ensures your kitty gets all the energy it needs for the day with a staggering 97% meat content - topped up with essential minerals and vitamins.

Our easy tear pouches also guarantee clean and easy feeding, perfectly portioned to give your cat the nutrients it needs.

📸

Let us know which flavour best fits your pooch in the comments below. 👇Whether your pup is a woodland walker or a sucker...
19/04/2024

Let us know which flavour best fits your pooch in the comments below. 👇

Whether your pup is a woodland walker or a sucker for a seaside swim, a hearty bowl of AATU will give them the energy to be unapologetically themselves.

AATU is so easy to prepare that it gives you more time to prep for a walk or do the laundry as opposed to raw, and it’s naturally irresistible for your pup due to its uber-palatable coating.

Why wouldn’t you supercharge your furry friend with AATU?

16/04/2024

We’d love to see your pup's mealtime mug - the face your pooch pulls when they realise it’s time to dig into their dinner.

AATU pooches are dogs with taste. AATU provides all the visible benefits of a biologically appropriate diet with none of the hassle that comes with raw feeding. Each recipe contains at least 80% top quality meat or fish and 20% of our signature plant based blend.

Looks good enough to eat yourself, right? This is AATU like you’ve never seen it before, but it’s what your dog sniffs o...
12/04/2024

Looks good enough to eat yourself, right? This is AATU like you’ve never seen it before, but it’s what your dog sniffs out at every mealtime.

Our 80/20 mix made using the finest raw ingredients and our signature plant-based blend is slowly cooked on low heat to lock in the bioavailability of nutrients and avoid the breakdown of proteins and amino acids, so you can rest easy knowing your pooch is having the most nutritious meal possible.

When you feed your pup AATU, you don’t have to deal with any raw ingredients, making mealtimes more convenient.

Is your pup a food connoisseur? Suzanne’s dog, Chester the Collie, recently tried our recipes and loved the different fl...
10/04/2024

Is your pup a food connoisseur?

Suzanne’s dog, Chester the Collie, recently tried our recipes and loved the different flavours.

Suzanne, his owner, shares, “As a puppy, Chester was very picky. We tried a lot of different brands and raw before we luckily came across AATU in a boutique pet shop. Chester ate it without hesitation! The quality is outstanding and it's still his favourite meal”

Our recipes give your dog all the benefits of raw feeding, served simply and made with the finest raw ingredients.

🚨 GIVEAWAY TIME. 🚨 To celebrate National Pet Month, we have something special for you and your pup.It’s your chance to w...
05/04/2024

🚨 GIVEAWAY TIME. 🚨

To celebrate National Pet Month, we have something special for you and your pup.

It’s your chance to win an AATU Dry Dog Food Favourites Bundle. That’s three bags of premium and highly nutritious dry dog food made using the finest raw ingredients.

To be in with a chance of winning:

❤️ LIKE this post.

❤️ LIKE our page.

❤️ TAG a friend who deserves to treat their pet this National Pet Month.

(Competition closes at 23:59 on 30th April 2024. You will ONLY be contacted by the official AATU page, via direct message, if you are a winner, and NEVER asked to click on a link. Full terms and conditions are available here: https://brnw.ch/21wIxxR)

Is your pup joining in with the fun this Easter? Remember to be careful with so much chocolate around your pooch - check...
27/03/2024

Is your pup joining in with the fun this Easter?

Remember to be careful with so much chocolate around your pooch - check out our nutritionist Sarah McNamara's expertise on keeping your furry friends safe this weekend.

Time for a wardrobe update? Enter for the chance to win a £200 BARC London gift voucher and an AATU Favourites Bundle wo...
25/03/2024

Time for a wardrobe update? Enter for the chance to win a £200 BARC London gift voucher and an AATU Favourites Bundle worth £122 RRP!

To be in with a chance of winning:
🐾 Like this post
🐾 Enter your details on our competition form here: https://brnw.ch/21wIca4

T&Cs apply, ends 8th April 2024.

What are you eating this Easter (OTHER than chocolate)? As easter approaches, lamb may be on the grocery list for your S...
23/03/2024

What are you eating this Easter (OTHER than chocolate)?

As easter approaches, lamb may be on the grocery list for your Sunday dinner, but what about your dogs?

Our lamb wet food is made using the finest raw ingredients and contains our signature blend of 30 fruits, vegetables, herbs, spices and botanicals.

Share a photo of your pet enjoying spring. 📸🌸 It’s the perfect time for long walkies but be vigilant and avoid these tox...
20/03/2024

Share a photo of your pet enjoying spring. 📸🌸

It’s the perfect time for long walkies but be vigilant and avoid these toxic plants. 👇

Chicken, turkey, or duck: which is your dog's favourite? What better way to celebrate National Poultry Day than with a b...
19/03/2024

Chicken, turkey, or duck: which is your dog's favourite?

What better way to celebrate National Poultry Day than with a bowl of delicious AATU Free Run Duck, Turkey or Chicken, cooked Low & Slow™ to lock in essential nutrients.

Time to test how well you know your AATU. 🧐 How many of our ingredients can you spot in this wordsearch? No fillers, no ...
15/03/2024

Time to test how well you know your AATU. 🧐

How many of our ingredients can you spot in this wordsearch? No fillers, no nasties. Just the best quality ingredients delivering all the benefits of a raw diet in every bite - without the effort.

Do you want to save money on your AATU orders? We’ve launched our Ambassador Club, offering loyal AATU customers a chanc...
08/03/2024

Do you want to save money on your AATU orders?

We’ve launched our Ambassador Club, offering loyal AATU customers a chance to save up to £20 on orders.

It’s incredibly easy to join and earn points, while your dog enjoys nutritious meals, made with the finest raw ingredients and none of the hassle of raw feeding.

Find out more: https://aatu.co.uk/pages/ambassadors

05/03/2024

Share a photo or video of your dog having a senior moment in the comments. 👇

Personally, we think older dogs can be even more charming than their pups (like Bailey here!), and our recipes prove it.

Our adult dog food is formulated to help older dogs through their senior years. Full of gut-friendly probiotics, along with Glucosamine, Chondroitin, and MSM for healthy joints, all of our kibble is covered in a naturally irresistible coating. 💪

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