Masters of Pure Nutrition | Premium dog and cat food. The benefits of a raw diet, served simply. A 5kg bag needs 10kg if raw ingredients!
Pet Food UK Ltd, is proud to introduce ‘AATU’ - the first single protein 80/20 diet to include freshly prepared, preservative free meat. To create a food worthy of a virtuous and respectable following, a decent and honourable name is required. The new brand’s striking AATU name means ‘Noble Wolf’ and is of Finnish origin, a Nordic country known for its wolf inhabitants. Dogs and wolves evolved fro
m a common ancestor between 11-34,000 years ago. Mother Nature evolved dogs and wolves as carnivores, ‘meat eaters’ and animals deriving their energy and nutrient requirements mainly from meat protein. However a study has found that a key factor in the domestication of dogs was their ability to easily digest carbohydrates and starch in food. Whilst this may be true at Pet Food UK we always believe in a happy balance and fully understand there is no one food that works for all dogs. This is the prime reason for formulating AATU, a bespoke and unique 80/20 diet that can benefit dogs who suit a higher meat diet enriched with fruits, herbs and botanicals. AATU is the first single protein 80/20 diet to include freshly prepared, preservative free meat. AATU is so highly concentrated we use 2kg of ingredients to make 1kg of finished product. It is free of grain, white potato and gluten (a composite known to cause allergic reactions). AATU is handcrafted in small batch recipes, naturally made without artificial colours, artificial preservatives, artificial flavours and without GM ingredients. AATU is also the first product from Pet Food UK to include their unique ‘Super 8’ - a bespoke combination of 8 vegetables, 8 fruits, 8 herbs and 8 botanicals and spices. At Pet Food UK we are very proud of all our products and now AATU offers us a fabulous opportunity to bring a naturally unique and evolutionary appropriate food for your pets. We wholeheartedly believe that after years of researching, observing, using advanced technologies and listening to thousands of dog owners, AATU will be one of the best products your dog has ever tasted. Don’t take our word for it, let your dog show you the difference.
Tag a friend who could reduce their dog's meal prep time by switching to AATU.
AATU is not only less expensive than raw feeding, but it also reduces the time needed to prepare a meal. It's always ready to serve, giving you more precious time to enjoy with your dog.
Our dry food has at least 80% meat content and is nutrient-dense, so your dog can feel fuller with smaller portions than other foods.
Share a picture of your cat in the comments for a chance to be featured on our feed.🐱
Cats are instinctive carnivores; that's why all our cat recipes contain at least 85% top-quality meat or fish, topped up with nutritious fruits, vegetables, and superfoods - so you can rest easy knowing your feline's dinners are feeding their most instinctive needs.
This Duck recipe contains vitamins and immune system boosters like Omega 3 fatty acids, offering your cat the best from every bite.
Share a picture of your dog in the comments for a chance to be featured on our feed.🌟
Our food offers the benefits of raw feeding, served simply, making it a convenient alternative for curious owners like Mrs Green who are looking to transition to kibble from raw.
“It was very good value for an excellent product. Arrived super quickly. We use this as a healthy dried supplement to a raw meat diet. This is the only dry food our dog will happily eat. Recommended.”
AATU's nutrient-dense recipes are always grain and gluten free and formulated by our diligent team of nutritional experts.
We always champion meat or fish as the most important ingredient for your dog; all recipes contain at least 80% top quality protein, combined with 20% fruits, vegetables, and superfoods. This high meat content helps maintain your dog's coat while keeping it feeling full throughout the day.
Has your dog tried our Salmon recipe yet?
Our Atlantic Salmon recipe is expertly crafted and nutrient-dense, using single-source fish and live probiotic bacteria to support your dog's healthy, natural microflora.
Every recipe only has the best quality ingredients, so not only does AATU taste incredible, but it does good, too.
Does your dog prefer wet or dry food?
Our wet recipes offer your dog a hydration boost, a welcome addition to their diet on sweltering summer days. Dogs pant more during warmer weather to cool themselves down, so staying hydrated is essential for your dog to perform to their maximum potential.
Every AATU Free Run Chicken wet recipe contains 90% meat. It's grain and gluten free and made using the finest raw ingredients, offering your pup the best from every bite.
Is it time for a restock? Cat lovers, it’s giveaway time!
We are offering one of you the chance to win one of our Free Run Chicken dry and wet cat food variety bundles, made using only the finest raw ingredients.
So, if your feline hasn’t yet had the pleasure of trying the full range of AATU wet food flavours, now is your chance; they can enjoy all the benefits of our recipes, which are made with 97% top quality meat or fish and 3% fruits, vegetables and superfoods.
All AATU recipes are expertly formulated and calibrated by nutritional experts to contain an optimum balance of essential nutrients, so your pet performs at their optimum potential.
To be in with a chance of winning:
❤️ LIKE this post.
❤️ LIKE our page.
❤️ TAG a fellow cat parent who would LOVE to win this bundle.
(Competition closes at 23:59 on 30th June 2024. You will ONLY be contacted by the official page, via direct message, if you are a winner, and NEVER asked to click on a link. Full terms and conditions are available here: https://brnw.ch/21wKxNB)
Tag a fellow AATU lover in the comments.
AATU provides all the visible benefits of a biologically appropriate diet but is more convenient than raw feeding.
Every kilogram of AATU kibble contains at least 2.5 kg of the finest raw ingredients. Our kibble is so nutrient-dense that your pup will feel fuller with less kibble in its bowl but still have the energy to bounce about the house.
Share a picture of your pooch in the comments for a chance to be featured on our feed.
Our grain and gluten-free wet food supports sensitive digestive systems.
Formulated and calibrated by nutritional experts, AATU wet food contains 90% top-quality meat or fish and 10% our signature plant-based blend.
📸 chester.the.collie2021
What benefits have you seen from feeding AATU?
As the Masters of Pure Nutrition, we make sure all of our recipes are expertly calibrated by nutritional experts to ensure your dog is getting the best from every bite.
Our recipes are designed to be stand-alone meals, and our concentrated formula is perfect for lower-maintenance feeding. This is because our recipes are so nutrient-dense that you'll find 2.5KG of raw ingredients in every 1KG of AATU.
Tag a friend you’d recommend AATU to.
Our dry food has an All About Dog Food nutritional rating of 80%, meaning we rank in the top 2% overall for dry dog food.
Our dry recipes have at least 80% meat or fish content, with the remaining 20% being our signature plant-based blend, ensuring the best from every bite for your pup.
Tag a friend who should try the AATU diet in the comments.
Our grain- and gluten-free dry Turkey recipe* contains the finest raw ingredients and is finished with a naturally irresistible, uber-palatable coating.
A convenient alternative to raw feeding, AATU provides a protein-rich diet for your pet with the benefits of raw.
It’s a recipe so good your dog won't want to miss out.
*Made on a line that handles grain.
Is your puppy a salmon fan?
Baloo is eating our salmon puppy food and loves that the recipe contains 85% top-quality fish with 15% of our signature plant-based blend.
Our Masters of Nutrition formulate and calibrate AATU to contain the optimal balance of essential minerals and nutrients. Even better, all recipes are cooked using our Low & Slow™️ method to lock in flavour, freshness and the bio-availability of nutrients.
Baloo's owner, Suraj, shares, “I highly recommend a salmon diet to those with pups as their main source of protein for growth and development as it contains the magical molecule, omega-3.”📸
Why did you switch your dog to AATU?
AATU is a convenient alternative to raw food with a lower cost to feed per day and simple storage.
Our Free Run Duck dry food contains 80% meat and 20% vegetables, fruits and superfoods. Your dog gets the best from every bite with AATU, without the hassle of raw feeding.
Did you know dogs can smell when we’re stressed?
To celebrate Stress Awareness Month, we’d love to see a pic of your pup that never fails to make you smile, even in the toughest times.
Share a pic of your cat on an adventure in the comments below. 👇
Doesn't Zeus look ready to conquer the world? or at least his garden. 🪴
Our wet cat food recipe ensures your kitty gets all the energy it needs for the day with a staggering 97% meat content - topped up with essential minerals and vitamins.
Our easy tear pouches also guarantee clean and easy feeding, perfectly portioned to give your cat the nutrients it needs.
📸
Let us know which flavour best fits your pooch in the comments below. 👇
Whether your pup is a woodland walker or a sucker for a seaside swim, a hearty bowl of AATU will give them the energy to be unapologetically themselves.
AATU is so easy to prepare that it gives you more time to prep for a walk or do the laundry as opposed to raw, and it’s naturally irresistible for your pup due to its uber-palatable coating.
Why wouldn’t you supercharge your furry friend with AATU?
We’d love to see your pup's mealtime mug - the face your pooch pulls when they realise it’s time to dig into their dinner.
AATU pooches are dogs with taste. AATU provides all the visible benefits of a biologically appropriate diet with none of the hassle that comes with raw feeding. Each recipe contains at least 80% top quality meat or fish and 20% of our signature plant based blend.
Looks good enough to eat yourself, right? This is AATU like you’ve never seen it before, but it’s what your dog sniffs out at every mealtime.
Our 80/20 mix made using the finest raw ingredients and our signature plant-based blend is slowly cooked on low heat to lock in the bioavailability of nutrients and avoid the breakdown of proteins and amino acids, so you can rest easy knowing your pooch is having the most nutritious meal possible.
When you feed your pup AATU, you don’t have to deal with any raw ingredients, making mealtimes more convenient.
Is your pup a food connoisseur?
Suzanne’s dog, Chester the Collie, recently tried our recipes and loved the different flavours.
Suzanne, his owner, shares, “As a puppy, Chester was very picky. We tried a lot of different brands and raw before we luckily came across AATU in a boutique pet shop. Chester ate it without hesitation! The quality is outstanding and it's still his favourite meal”
Our recipes give your dog all the benefits of raw feeding, served simply and made with the finest raw ingredients.
🚨 GIVEAWAY TIME. 🚨
To celebrate National Pet Month, we have something special for you and your pup.
It’s your chance to win an AATU Dry Dog Food Favourites Bundle. That’s three bags of premium and highly nutritious dry dog food made using the finest raw ingredients.
To be in with a chance of winning:
❤️ LIKE this post.
❤️ LIKE our page.
❤️ TAG a friend who deserves to treat their pet this National Pet Month.
(Competition closes at 23:59 on 30th April 2024. You will ONLY be contacted by the official AATU page, via direct message, if you are a winner, and NEVER asked to click on a link. Full terms and conditions are available here: https://brnw.ch/21wIxxR)
Is your pup joining in with the fun this Easter?
Remember to be careful with so much chocolate around your pooch - check out our nutritionist Sarah McNamara's expertise on keeping your furry friends safe this weekend.
Time for a wardrobe update? Enter for the chance to win a £200 BARC London gift voucher and an AATU Favourites Bundle worth £122 RRP!
To be in with a chance of winning:
🐾 Like this post
🐾 Enter your details on our competition form here: https://brnw.ch/21wIca4
T&Cs apply, ends 8th April 2024.
What are you eating this Easter (OTHER than chocolate)?
As easter approaches, lamb may be on the grocery list for your Sunday dinner, but what about your dogs?
Our lamb wet food is made using the finest raw ingredients and contains our signature blend of 30 fruits, vegetables, herbs, spices and botanicals.
Share a photo of your pet enjoying spring. 📸🌸
It’s the perfect time for long walkies but be vigilant and avoid these toxic plants. 👇
Chicken, turkey, or duck: which is your dog's favourite?
What better way to celebrate National Poultry Day than with a bowl of delicious AATU Free Run Duck, Turkey or Chicken, cooked Low & Slow™ to lock in essential nutrients.
Time to test how well you know your AATU. 🧐
How many of our ingredients can you spot in this wordsearch? No fillers, no nasties. Just the best quality ingredients delivering all the benefits of a raw diet in every bite - without the effort.
Do you want to save money on your AATU orders?
We’ve launched our Ambassador Club, offering loyal AATU customers a chance to save up to £20 on orders.
It’s incredibly easy to join and earn points, while your dog enjoys nutritious meals, made with the finest raw ingredients and none of the hassle of raw feeding.
Find out more: https://aatu.co.uk/pages/ambassadors
Share a photo or video of your dog having a senior moment in the comments. 👇
Personally, we think older dogs can be even more charming than their pups (like Bailey here!), and our recipes prove it.
Our adult dog food is formulated to help older dogs through their senior years. Full of gut-friendly probiotics, along with Glucosamine, Chondroitin, and MSM for healthy joints, all of our kibble is covered in a naturally irresistible coating. 💪
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Send a message to AATU:
Tag a friend who could reduce their dog's meal prep time by switching to AATU. AATU is not only less expensive than raw feeding, but it also reduces the time needed to prepare a meal. It's always ready to serve, giving you more precious time to enjoy with your dog. Our dry food has at least 80% meat content and is nutrient-dense, so your dog can feel fuller with smaller portions than other foods.
Tag a fellow AATU lover in the comments. AATU provides all the visible benefits of a biologically appropriate diet but is more convenient than raw feeding. Every kilogram of AATU kibble contains at least 2.5 kg of the finest raw ingredients. Our kibble is so nutrient-dense that your pup will feel fuller with less kibble in its bowl but still have the energy to bounce about the house.
We’d love to see your pup's mealtime mug - the face your pooch pulls when they realise it’s time to dig into their dinner. AATU pooches are dogs with taste. AATU provides all the visible benefits of a biologically appropriate diet with none of the hassle that comes with raw feeding. Each recipe contains at least 80% top quality meat or fish and 20% of our signature plant based blend.
Share a photo or video of your dog having a senior moment in the comments. 👇 Personally, we think older dogs can be even more charming than their pups (like Bailey here!), and our recipes prove it. Our adult dog food is formulated to help older dogs through their senior years. Full of gut-friendly probiotics, along with Glucosamine, Chondroitin, and MSM for healthy joints, all of our kibble is covered in a naturally irresistible coating. 💪
What's the BEST pancake topping? Let us know in the comments. For those of you who want to share a pancake, here is the Dog's Trust, pup-approved pancake recipe: Ingredients 125ml of sunflower or olive oil 150ml of honey 140g of peanut butter (make sure it’s xylitol-free) 2 eggs (whisked) 240g of whole wheat flour (sifted) 225g of carrots (grated) What to do: 🥞 Pre-heat oven to 180°C 🥞 Combine oil, honey, peanut butter (xylitol-free) and whisked eggs in a bowl. Mix well 🥞 Add the flour then mix 🥞 Add the carrots and mix 🥞 Spoon the mixture into a muffin tray — regular or mini, depending on the size of your pooch 🥞 Bake for 20-25 minutes 🥞 Once out of the oven, let them cool for 10 minutes before giving them to your dog And now you can top it with some of your dog's favourite dry or wet food.
Did you know that our food costs just 82p* per day? Too good to believe, right? Well, our food has an average cost to feed per day of just under £1*. So your pooch can have ridiculously good food for ridiculously good value. *These costs per feed's are both based on a 10k with medium activity levels. Our price is based on our sale price of £74.99 for 10kg Chicken Dry Food. The competitors information was taken direct from their website and accurate as of 29th January 2024’.
What does your dinner time look like? Bramble can’t wait to tuck into his AATU Salmon dry food. And with good reason. It’s naturally made with no artificial preservatives or flavours and has a high meat content, making it tasty and satisfying for your pup.
Can your dog resist chasing squirrels? Allowing dogs to run wild and enjoy the chase (within reason) as a form of enrichment can never be beaten - just like the perfect diet. All of our recipes have at least 80% meat content and remove the inconvenience of raw feeding. Why would you have it any other way?
Where's your favourite place for a dog walk? As January is Walk Your Dog Month, we wanted to share five of the most magical woodlands across the country that you can visit with your furry friend for a truly magnificent walk. Have we missed any?
Who can relate? Let us know in the comments. 👇 At AATU, we believe that good nutrition helps dogs be the best possible version of themselves... Even if that's unashamedly cheeky. Our food is irresistible to their natural senses. Happy New Year!
What's your favourite season for a dog walk? This winter, spoil yourselves with a post-stroll snuggle - plus a hot drink for you and a delicious kibble treat for them. Spice up their meal with a topping of wet food so it's extra indulgent, as our single source wet food is 90% meat and fulfils their every need. 📸 Dolithedoxie
If you’re looking for a simple way to teach your puppy good manners, boost their confidence, and strengthen your bond try feeding them by hand initially. Every been jealous of how obedient the dogs are at Crufts? The not-so-secret secret that dog trainers use to teach their dog's obedience, is hand feeding. It is a quick and easy way to teach the basic tricks, such as sit, stay and paw and a great way to strength that relationship with your puppy. Here is our step by step guide for teaching sit: 1. Measure out your dog's portion of our puppy food in a bowl and take a handful. 2. As soon as they sit down, put a kibble down (you could also use a clicker to associate the good behaviour and kibble). 3. After awhile, when your puppy understands they will get a treat every time they sit, try introducing a hand gesture ✋ along with saying the word "sit". For a more detailed how to, or to learn more tricks through hand feeding, we recommend looking on YouTube! Remember puppies get tired, so don't over do it each feeding time! Shop our puppy range here: https://fal.cn/3A8fX #AATUDogFood #AATULuxuryDogFood #DogTraining #HandFeeding #Puppy
The first and finest in evolutionary nutrition 🖤 Not only do we have a 91% score on All About Dog Food, every aatu recipe has at least 80% superior meat & a blend of the finest fruit, vegetables & botanicals. Explore our range of dry kibble & wet food to find the perfect diet for your dog. So your dog will be jumping for joy at every meal time 🖤 https://aatu.co.uk/collections/clearance?utm_source=instagram&utm_medium=instagram_story&utm_campaign=AATU_clearance_sale #AATU #ThisIsAATU #luxurypetfood #alternativetoraw
Boasting an amazing 85% meat content our wet foods are perfect as a stand alone meal or as a topper to our dry kibbles, to give your dog more variety with their dinner. With a 92% rating on allaboutdogfood.co.uk I'd say that's pretty darn good 😋 #AATU #ThisIsAATU #luxurypetfood
At AATU we use only the finest ingredients to give your pet the best diet possible, giving us a 91% product rating on allaboutdogfood.co.uk for our freshly prepared dog food!
How does your dog like their AATU served? From a plate, dog dish…or a £960 feeding station designed by Hermès, perhaps? We invite you to peruse our carousel pick of most wanted bowls, designed for that pampered pup in your life. Well, of course they are. For water vitalised by gemstones and suppers served on marble, look no further. Hermès VitaJuwel Cloud7 Halcyon Days Kentucky Horsewear Leather Noses
Will you be getting active for National Fitness Day? Thanks to a growing number of dog-friendly gyms and classes, devoted dog owners don’t have to go it alone. Stretch…and perfect your yoga skills whilst cuddling up with some super-cute puppies. Paws for Thought is taking bookings. Workout…with your canine at London’s best-known dog-friendly gym Dog House Fitness Swim…with your four-legged friend at Dipping Dogs Canine Hydrotherapy, where owners are allowed to take a dip in the dog pool. Run…at dog-friendly events all over the country. Canicross trailrunners has the lowdown.
Don’t let a spot of late summer sunshine fool you. Autumn is on it’s way. Crisp autumnal dog walking calls for a great pair of boots doesn’t it? So, we’ve already been creating our wish list. Will it be a classic wellington, a whimsical ankle boot, some leather luxury or a great British icon…? Thoughts? Le Chameau Hunter Boots Dubarry of Ireland Barbour
The countdown to London Fashion Week has begun…revealing all that’s hot to have in the season ahead. But what are discerning four-legged fashion hounds coveting right now? From beds and bandanas to luxury leather collars, fabulous feeding bowls and an impossibly chic holder for your park-time poo bags, these are a few of our favourite things… Mutts & Hounds Teddy Maximus The Stately Hound Alessi Dogs & Horses UK
As lots of us look likely to holiday closer to home this summer, here are some of the most luxurious ways to give your garden a five star staycation makeover. From hanging loungers, outside kitchens and TV systems, to decadent, design-led hot tubs and dining tables that transform into pool tables, we’ve compiled our own al fresco wish list.
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