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Wisdom Panel UK The world’s leading pet DNA service. Chosen by +4.5m pet parents to help provide the best care. Know better. Care smarter. Love longer.

As the world's leading pet DNA service, Wisdom Panel™ helps you know more about your pet so you can give them the best life possible. Knowing your pet’s genetic makeup empowers you to tailor training, nutrition, and care to their unique needs—helping you ensure a happier, healthier, snugglier pup or kitty for years (and years) to come. More than 3.5 million pet parents just like you have chosen Wisdom Panel™ products to help them take better care of their pets.

14/08/2024
05/08/2024
While most dogs may *attempt* to swim, some dogs have physical traits that make swimming a challenge. For example, flat-...
31/07/2024

While most dogs may *attempt* to swim, some dogs have physical traits that make swimming a challenge. For example, flat-faced breeds can easily get water up their nose, putting them at risk of drowning. Dogs with large chests or a short leg/long body combo (we’re looking at you, Dachshunds), may struggle to stay afloat in water. And some dogs’ coats make it difficult to swim or fail to keep them warm in chilly water.

If you’re around water and unsure of your pup’s swimming abilities, keep a close eye on them and consider using a doggie life vest.

We love hearing from you🧬 Don’t forget to leave us a review on Trustpilot!
15/07/2024

We love hearing from you🧬 Don’t forget to leave us a review on Trustpilot!

Thanks to you, we’ve officially raised over £25K for  🎉💙So what could this money help Battersea provide? Swipe for some ...
04/07/2024

Thanks to you, we’ve officially raised over £25K for 🎉💙

So what could this money help Battersea provide? Swipe for some examples!
1) Canine Behaviour Advice Line: This could help Battersea run their dog behaviour advice line for an hour, enabling pet owners to access expert advice on how to best care for their dog.
2) Pet Essentials: This could help buy essentials Battersea need to care for animals at their centres: such as a lead, litter tray or bowl.
3) Vaccinations OR Flea Treatment: This could help pay for essential vaccinations for a dog or cat OR could help provide flea treatment for a dog or cat.
4) Canine Behaviour Training OR Lost and Found Helpline: This could help provide a dog with an hour of expert training, helping dogs develop good behaviours that will prepare them for their new home OR could help Battersea run their Lost Dog & Cat Helpline for an hour, helping Battersea to reunite lost dogs and cats with their worried owners.

So, on behalf of us, , and all of their cats and dogs - thank you!
Let’s continue to support the amazing work that Battersea do! 💙

The more you know about neurological disease, the better prepared you are to help your dog if an issue arises. Check out...
03/07/2024

The more you know about neurological disease, the better prepared you are to help your dog if an issue arises. Check out our link in bio to arm yourself with knowledge about causes, signs, and treatment options for some of the most common issues. Plus, understand how genetic testing can help you identify your pup’s risk.

If your dog makes a noise that sounds more like a goose than a pup, it may trigger alarm bells in your head. Sometimes t...
28/06/2024

If your dog makes a noise that sounds more like a goose than a pup, it may trigger alarm bells in your head. Sometimes the cause is simple, like a reverse sneeze, which typically isn’t reason for concern. Other times there can be an underlying issue that warrants a trip to the vet. Check out the link in our bio to understand possible causes and what you can do to help your dog.

Meet Piccolina! 🌺Want to know what breeds make up this gorgeous pooch? (there are a couple of surprising ones in there!!...
17/06/2024

Meet Piccolina! 🌺

Want to know what breeds make up this gorgeous pooch? (there are a couple of surprising ones in there!!) simply swipe to see!

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🚨 Giveaway alert 🚨Take your summer adventures to the next level with the ultimate pet essentials bundle. Simply sign-up ...
13/06/2024

🚨 Giveaway alert 🚨

Take your summer adventures to the next level with the ultimate pet essentials bundle. Simply sign-up using the link in our bio for your chance to win the following prizes:

✨ Whistle Health Monitor + one-year subscription
🐶 Pair of DogFest tickets to the show of your choice
😃 Smiley Cocopup Bundle
🧬 Wisdom Panel Essential or Complete for Cats DNA test

Tag a friend who you think would also love this bundle ☀️
Terms and conditions apply. Good luck!

We’ll be at DogFest in Tatton Park this weekend! Stop by our stand so your pup can get a live DNA swab and free health c...
11/06/2024

We’ll be at DogFest in Tatton Park this weekend! Stop by our stand so your pup can get a live DNA swab and free health check🧬

use code WISDOM20 on the dogfest website to get 20% off adult, child, and concession tickets. Applies to any Dogfest event.

Wondering where Alfie gets his stunning good looks? See his full breed mix below (then leave a comment telling him how h...
04/06/2024

Wondering where Alfie gets his stunning good looks? See his full breed mix below (then leave a comment telling him how handsome he is).

✅ 50% Persian
✅ 13% Siamese and Oriental Shorthair
✅ 12% Toybob
✅ 12% Khaomanee
✅ 12% Siberian
😍 100% Good Boy

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Brotherly love! Rocky and Wolfie recently reunited for a play date after finding each other through our relative feature...
22/05/2024

Brotherly love! Rocky and Wolfie recently reunited for a play date after finding each other through our relative feature. How cute is that?! 🥹🥰

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Greyhounds are commonly known as couch potatoes.Greyhounds have a need for speed. But a need for marathons? Not so much....
21/05/2024

Greyhounds are commonly known as couch potatoes.

Greyhounds have a need for speed. But a need for marathons? Not so much. This breed prefers short bursts of running followed by time lounging on the couch with their human.

Happy Monday everyone! Let us know how you’re enjoying the sunshine in the comments🌞credit
20/05/2024

Happy Monday everyone! Let us know how you’re enjoying the sunshine in the comments🌞

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National Pet Month DNA Test Giveaway!🧬There’s no better way to celebrate pets than by getting to know them better. So we...
02/04/2024

National Pet Month DNA Test Giveaway!🧬

There’s no better way to celebrate pets than by getting to know them better. So we’re giving away a Wisdom Panel Premium dog DNA test to three lucky winners. Entering is easy. All you have to do is:

🐾 Like this post
🐾 Follow .uk
🐾 Tag the pet parent who you know will also be celebrating National Pet Month

T&C: No purchase necessary to enter. Must be 18 years or older to enter. UK residents only. This giveaway ends (18/04/2024) at 11:59 pm GMT. 3 winners will be randomly selected and notified via Instagram DM on or about (20/04/2024) by .uk. Prizes are non-transferable or assignable, and no substitutions or cash redemptions are permitted. Wisdom Panel will not replace any lost or stolen prizes. Giveaway not affiliated with Instagram in any way.

27/03/2024

Here at Battersea, we get all types of dogs and cats coming through our gates, like Koda here. 😍 She was born with heterochromia, which means she has different coloured eyes. Heterochromia can be found in all types of animals, but animals with white fur are more likely to experience heterochromia.

Battersea and Wisdom Panel UK understand how important it is to care for pets as individuals — the more you know, the better you can care for them. Wisdom Panel uses the power of science to help pet owners uncover genetic insights through their pet DNA tests and will be donating £2 to Battersea from the sales of select lines of their test kits to help us continue to be there for dogs and cats like Koda. 🐶🐱

Find out more through their website here 👉 https://bit.ly/3Qfe1J8

Labs, we love your food enthusiasm, but there might be more to your love of treats than meets the eye! A new study explo...
08/03/2024

Labs, we love your food enthusiasm, but there might be more to your love of treats than meets the eye! A new study explores a genetic link to weight gain in labs that could explain their legendary love of food and insatiable hunger. Head to our link in bio to learn more about the POMC gene mutation that was detailed in this study and why dogs affected just don’t feel full.

P.S. Wisdom Panel tests for the POMC gene, helping you to tailor a nutrition plan for the chonk in your life.

We are at Crufts! Visit the Wisdom Panel team in Hall 3, Stand 64 with  for a chance to test your wisdom and win big pri...
07/03/2024

We are at Crufts! Visit the Wisdom Panel team in Hall 3, Stand 64 with for a chance to test your wisdom and win big prizes.🧬

Calling all Breeders: We are at Crufts! Crufts 2024 is the perfect place to learn about genetic testing with MyDogDNA. V...
29/02/2024

Calling all Breeders: We are at Crufts!

Crufts 2024 is the perfect place to learn about genetic testing with MyDogDNA. Visit the Wisdom Panel team on the Royal Canin stand (Hall 3, Stand 74) to get your breeder goodie bag and have a chat about the benefits of having all essential genetic tests for your breed, in one easy-to-administer test.

Sure, you’ve walked, hiked, or jogged with your pet, but you’ve only scratched the surface of canine cardio if you haven...
16/02/2024

Sure, you’ve walked, hiked, or jogged with your pet, but you’ve only scratched the surface of canine cardio if you haven’t tried these workouts as well. And even if your pup has zero experience, we have no doubt that they’ll likely reach personal trainer status within five minutes of your warm up. As always, it’s a good idea to partner with your vet prior to starting a new exercise routine so that you can accommodate activities and intensity levels to your pup’s unique situation!

💘Valentine’s Day💘 is all about expressing love, so today’s the perfect time to show your pet how much they mean to you. ...
14/02/2024

💘Valentine’s Day💘 is all about expressing love, so today’s the perfect time to show your pet how much they mean to you. Maybe that means a longer walk, or a movie night on the sofa with added cuddles. How are you showing your pet some extra love today?

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Happy Pancake Day! 🥞What’s your favourite Pancake? ours is 45% Pekingese, 23% Shih Tzu, 8% Japanese Chin and a whole lot...
13/02/2024

Happy Pancake Day! 🥞

What’s your favourite Pancake? ours is 45% Pekingese, 23% Shih Tzu, 8% Japanese Chin and a whole lot more🧬❤️

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How delightful is Digby the Welsh Sheepdog?!🥹❤️🏴󠁧󠁢󠁷󠁬󠁳󠁿 credit: .of.digby
12/02/2024

How delightful is Digby the Welsh Sheepdog?!🥹❤️🏴󠁧󠁢󠁷󠁬󠁳󠁿

credit: .of.digby

Just like people, cats inherit their blood type from their mother and father. Blood type doesn’t play a big role in day-...
11/02/2024

Just like people, cats inherit their blood type from their mother and father. Blood type doesn’t play a big role in day-to-day life, but can be critical if an emergency blood transfusion is needed, or when making breeding decisions. Here are some fast facts so you’re in the know.

If you’re thinking terrier, you’re on the right track. Chai’s fur and v-shaped ears give her away. But figuring out whic...
09/02/2024

If you’re thinking terrier, you’re on the right track. Chai’s fur and v-shaped ears give her away. But figuring out which terriers are in her breed mix is a little tougher. Leave your guesses in the comments then swipe to see her results.

Do you have results to share? Tag us and for a chance to be featured.

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It’s cold season for people, but can dogs catch colds, too? Yes and no. They can’t catch colds from humans, but they can...
07/02/2024

It’s cold season for people, but can dogs catch colds, too? Yes and no. They can’t catch colds from humans, but they can pick up respiratory infections from other dogs. If you notice any cold-like symptoms—including runny nose, sneezing, coughing, goopy eyes, or low energy—contact your veterinarian for a proper diagnosis and treatment plan.

Baxter’s smile is one of a kind, just like his DNA!As a rescue pup, not only did Wisdom Panel help reveal the 23 breeds ...
06/02/2024

Baxter’s smile is one of a kind, just like his DNA!

As a rescue pup, not only did Wisdom Panel help reveal the 23 breeds he is made up of, but also that he has a brother! Baxter’s pet parents have been able to chat to his brother’s owners and discuss their similarities - it turns out they share the same quirky run🥹

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Unfold The Secrets of Your Dog’s DNA

With millions of mixed-breed dog owners in the UK, having access to reliable breed ancestry information can be critical for the nutrition, training, and overall healthcare of our furry family members. Understanding the breeds that make up your dog enables much more targeted care and in some cases even provides lifesaving information. Most people think they can tell the breeds in their dog by simply looking at his or her physical characteristics (or phenotype). That’s simply not the case. Studies have shown that visual identification even by professionals is only accurate about 25% of the time – that means they’re incorrect 75% of the time! And when results come back with breeds you can’t "see?” Look at the dog’s behavior. Many times the way the traits are being expressed are more behavioral than visual.

Our dogs can’t talk to tell us what may be going on inside, but their DNA can. Wisdom Panel tests use more than 1800 markers and draws from a 15,000+ sample database of over 350 breeds for a 90%+ accuracy rating. To date, the tests have been used by more than 1,100,000 pet parents to find out their dog’s unique genetic health make-up and breed heritage!