
24/01/2025
What a wonderful woman
Averil R Jarvis MBE (1945-2025)
It is with deep sadness that we announce the passing of our founder, Averil Jarvis MBE, a compassionate and visionary advocate for the elderly and their pets. Averil passed away peacefully at her care home in Hayle, Cornwall, today 22nd January 2025.
Averil was best known as the founder of The Cinnamon Trust, a national charity established in 1985 to provide peace of mind and practical help for older people and the terminally ill with their pets. Inspired by the heartache she witnessed when people were forced to part with their beloved companions.
The Trust, named after her cherished corgi, Cinnamon, has grown from a small group of volunteers to a nationwide network of thousands of volunteers. It has provided support to countless individuals and their pets, offering services such as dog-walking, cat care and fostering.
Averil's unwavering commitment to the welfare of both people and animals has left an indelible mark on the lives of many. Her legacy extends beyond The Cinnamon Trust. Her work has been recognised with numerous awards, including the prestigious Member of the Order of the British Empire (MBE) for her services to the community. Her kindness, dedication, and vision have inspired many to continue her mission of compassion and care.
Averil is survived by her family, friends, and the countless individuals whose lives she touched through her work. Her memory will live on in the hearts of those who knew her and in the ongoing work of The Cinnamon Trust.
Rest in peace, Averil. Your kindness and dedication will never be forgotten.