S.a.S.” and became a public limited company in the 1980s. Enrico Morando is a pioneer and founder of the pet food concept in Italy. Enrico Morando’s entry in the Assalzoo (National Association of Feed Producers) yearbook reads - "the first big name in the sector, a true pioneer in the history of Italian pet food manufacturing". At the beginning of its business, Enrico Morando & C. sold several agr
icultural products. Marseilles in France was the most flourishing market in terms of output and excellent purchase price and it was here that Enrico, during one of his frequent trips, came into contact with the pet food market. In response to the question: how did it all start? (Enrico Morando has this to say). "On one of my frequent trips to Marseilles to stock up with cereals, I saw an enormous billboard advertisement for "tinned food for cats and dogs". I went into a grocers shop and bought a couple of tins to take back to Italy so that I could carefully examine the product. At that time, pet food didn’t exist in Italy and nobody knew anything about the product. It was the beginning of the 1950s and I decided to take the train to Rome and go to the Ministry of Agriculture. Here they gave me a draft project for building the plant, informed me of the hygiene regulations which had to be complied with and told me how to "officially" request ministerial authorization. Once I had received ministerial authorization, I began full scale production at Neive near Cuneo where our first plant was based. At the beginning of the 1960s, my sons, Giovanni and Walter, and myself bought a plant at Castiglione delle Stiviere near Mantova where we continued to manufacture wet foods. In the 1980s, we began to manufacture dry pet food at Andezeno, a plant which had been built in 1960 to produce animal feed. During the Italian miracle in the second half of the 1980s, we bought the company in Molfetta near Bari which produced all the wet food for cats and dogs’ range. "
Over the years, the constantly expanding company has developed innovative projects to meet the increasingly more sophisticated needs of consumers. From the first steps taken by Enrico Morando, who still works in the company, his sons, Giovanni and Walter, accompanied by his grandchildren Franco and Laura, continue to work hard on a day-to-day basis to pass on the wealth of experience gained over the years with professionalism and enthusiasm and use it to create high quality products.
