Day 13 & 14 Building the World’s Best Dog Supplement Brand 🍄🐶🐾
Ingredient research & Content Creation:
•Research each ingredient in our Joint & Mobility Chews
•Create content that highlights what each ingredient is, how it’s made and its benefits for your dog
Are you sick of buying products for your dog that contain ingredients you don’t recognize or know how to pronounce?
There’s no reason a dog chew should have a grocery list full of unnecessary and potentially harmful ingredients. Our products are developed using only high quality ingredients that are designed to provide a health benefit for your dog. We focus on function first, flavor second and we exclude all unnecessary junk fillers. Dont settle for the cheap option. Give your dog the quality they deserve.
Mush Buddies Joint & Mobility Chews are going to really show dog owners the quality they can provide for their dog.
Day 11 & 12 of Building the World’s Best Dog Supplement Brand 🍄🐶🐾
Meetings with Manufacturers:
•Discussed their practices, standards and processes
•Structured ingredient list
•Identified ideal dosages for maximum effectiveness
•Compared potential inactive ingredients
•Confirmed ingredients must be clean and free from fillers
Mush Buddies Joint & Mobility Chews are going to disrupt the dog supplement market when we launch 🚀
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#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers #dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife
Mush Buddies, the only dog supplement brand that’s putting your dogs’s health before their profits. Founded by dog parents, for dog parents on the principles of honesty, integrity, transparency and quality. We only provide products that we are proud to give to our own dogs 🍄🐶#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers #dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife #trendingtopic #trendingshorts
My dogs when I try to give them anything other than Mush Buddies... - #mushbuddies #buildinginpublic #mushbuddiesbrand#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers #dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife #dogsupplements
Day 9 of 60 Building the World’s Best Dog Supplement Brand 🐶🐾🍄
Creating Evergreen Content
Today I worked with my graphic designer to create evergreen posts for social media. These posts will be used to get our message across to our viewers. Whether you’re new to our page or coming back to check in on the progress, these posts will help you understand what Mush Buddies is all about!
Topics:
Why Mush Buddies?
Our Mission
Core Values
Our Foundation
Our Promise
Joint + Mobility Chews
Click the link to sign up for our pre-launch list. Receive updates about product availability, giveaways and exclusive savings!
https://bit.ly/mushbuddies
#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand
#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers
#dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook
#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife
Day 8 of 60 Building the World’s Best Dog Supplement Brand 🐶🐾🍄
•Research U.S. based pet supplement manufacturers:
Key qualifications-
•Transparency
•Experience
•Clean process
•Reputation for quality
•Understanding of brand vision
•Contact contract manufacturers
•Set up meetings for following week
#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand #brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers #dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife
Day 7 of 60 Building the World’s Best Dog Supplement Brand 🐶🐾🍄
Trademark Filing + Timeline
•Wake up
•Coffee
•Walk the dogs
•File trademark application
•Create brand timeline
It’s important to set goals and a timeline for any major project. A timeline helps you stay focused, organized and helps keep you motivated, by showing you what’s been accomplished along the way. It’s easy to get overwhelmed and lose sight of what’s next, when taking on the pressures of building a brand. Remember to remind yourself along the way of all the progress you’re making each day. Write lists, stay organized and keep pushing forward 🦮🐾
Follow along to see the progress of the brand!
From idea 💡 to launch 🚀
#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand #brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers #dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife
Day 6 of 60 Building the World’s Best Dog Supplement Brand 🦮🐾🍄
Branding Reveal 🔍:
•First look at the early stages of packaging development
Shoutout to my graphic designer for being so flexible and easy to work with through this process 🙏
What do you think? 🧠💭
Leave your feedback in the comments 📝⬇️
#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand
#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers
#dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook
#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife
Day 5 of 60 Building the World’s Best Dog Supplement Brand 🐶🐾🍄
Brand Palette Design:
•Overall aesthetic
•Color(s) selection
•Font Selection
•Mood board for various options to narrow down brand direction/vision
Watch the next video to see the final results for the logo and packaging!
Follow along as I build this brand
from idea 💡 to launch 🚀
#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand
#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers
#dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook
#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife
Day 4 of 60 Building the World’s Best Dog Supplement BrandThe Ups & Downs:Today I learned another valuable lesson. Always, and I mean ALWAYS, do your due diligence when branding a product or brand. Never assume. Research and search again, then commit!While deciding on a brand name I thought of one that was super catchy, simple and straightforward. I was so excited I only briefly searched to make sure there wasn’t a conflicting brand or product. After spending $300 on design work I found another brand with the exact same name. At first I let it get to me. But then I remembered that if I wanted the brand to be successful, I would have to be flexible and be able to pivot. So pivot I did. I landed on Mush Buddies.The rest will be history!Follow along as we make the World’s Best Dog Supplement Brand!Day 4:•Competitor Research•Ingredient Research•Mushrooms as a focus•Rebrand•Commit All in ✅ #dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers #dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook#dogmom dogdad #doghealth #puppyhealth #puppy #dog #doggo #caninenutrition #trendingaudio #trendingsong #vlog #dayinthelife
2 of 60 Building the World’s Best Dog Supplement Brand:
The Why!🔍
Every brand needs a “why”. The “why” is the reason behind the idea. The reason that the brand exists at all and the driving force that keeps you motivated to accomplish your goals.
Our why is simple, our why is Cliff.
Cliff is the newest member of our family and the reason we decided to make a dog supplement brand. From a young age, Cliff started to show signs of pain, limping, lameness and difficulty getting around. This was unusual especially for a healthy puppy. We were concerned as any other pet parent would be, and brought him to the vet. X-rays and tests showed that he was growing faster than his body could handle. He was physically tearing his growth plate from the rapid growth. We tried medication after medication with no real relief in sight. We saw a specialist that confirmed Cliff’s HOD diagnosis as well as excess cartilage buildup in his shoulders. The only chance he had at a normal life was an immediate surgery. This costly surgery was luckily a huge success, but we weren’t out of the woods just yet.
Cliff would need months of recovery, exercise and joint supplements indefinitely. We tried countless supplements and finally settled on one that somewhat helped. This supplement costs $100/mo to give to our two dogs. This wasn’t something we could afford to keep buying. We knew there was a better way. So we decided if we couldn’t find a cost effective and quality dog supplement, we would make one! So here we are. Building the world’s best dog supplement brand in the next 60 days!
Day 2:
•Brand refining
•Brand vision
•Why
•Product research
•Competitor research
•Ingredient research
•More brand name brainstorming
Follow along as I build this brand from the ground up!
From idea 💡 to launch 🚀
#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand
#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers
#dogsofinstag
Day 1 out of 60 building the world’s best dog supplement brand 🐶🐾🍄
Day 1: Getting Started
•Brand Strategy
•Target Audience
•Mission Statement
•Brainstorm + Groundwork
Follow along as I build this brand from the ground up!
From Idea 💡 To Launch 🚀
#dogsupplements #mushbuddies #buildinginpublic #mushbuddiesbrand
#brandbuilding #bestdogfoodandsupplements #superiordogsupplements #doglovers
#dogsofinstagram #dogs #foryou #foryoupage #viralreels #viralvideo #viral #viralbrand #trending #pet #dogparents #dogparentsofinstagram #dogmom #dogdad #dogsoffacebook #dogparentsoffacebook