01/12/2025
Equine Academy
Thanks
A mostly non-horse related post, which will still involve horses.
I don't mean to come off apocalyptic, but I think it is important that we all recognize and put effort into mitigating the dangers of AI, especially in regards to social media posts. Let's talk about the "why" this is bad, as well as ways you can try to figure out if something is AI before you share it.
The Why: Because if not, we will soon be drowning (even more than we already are) in fake, AI generated content. We will lose the human touch. The human creativity. Knowledge, expertise, creativity, expression, art. All will get drowned out by the plethora of quickly made AI text/stories/pictures/videos. You think AI can't imitate almost anything? AI could make a painting, it can make a story, heck, it even just made the top Billboard chart for country song this month. I don't care how catchy something is, it's meaningless if it isn't a real person creating it and singing it.
We will lose the human connection and human touch. And not only that, but it can be dangerous. Both politically/socially, but also to bring it back to horses, it could give incorrect, potentially dangerous advice that ignores the nuance and years/decades of horse knowledge that experts in the field have gathered, and that AI cannot apply individually. It has not seemed to foray into horses much yet, but we need to be aware of that possibility - AI generated horse advice or training advice. It's a recipe for disaster, and takes away from hardworking people who have spent their entire lives acquiring knowledge, trying to help people, and trying to make ends meet in what is, as we all know, not a high paying profession or hobby.
I've been mostly shouting into the void lately on AI posts that have been shared by my friends. Because 99% of the time, they didn't realize it was AI.
Unfortunately, 99% of that time, they also don't care much even after finding out. Usually some sort of reasoning of "Well, it was a heartwarming story" or "It could be a true story, so even if it's not, the meaning is the same", or "well, we read fictional books, so this isn't any different."
To put my own opinion out there, I'd rather focus on the REAL heartwarming and/or meaningful stories of animals doing great things or humans connecting, not just some made-up one. And as far as fictional books go, those are still made by *real* people, who have poured hours of time and effort and emotion. Not some random person (potentially in another country who doesn't even speak English, not that that really matters) who is sitting behind a computer, typing a 10 second prompt into AI and spitting these out like a factory. There's something to be said about the human value, human creativity, human effort and time, and connecting with people who are part of our community, not just a leach looking to generate engagement and make money when there are people *actually contributing to society and putting effort in to try to help people, inspire people, and/or make a living.
I'm not saying all AI is bad. It can be very useful for certain things. But I'm terrified of it replacing content creation/connection. For example, I'm fine that I used AI to create this image (from a prompt of "AI robot caught red-handed" - that it certainly was...). It's clearly something I could not make (unlike a story). But I'm not having it create a story for me to post for notoriety. I'm not trying to generate engagement off of a completely made-up video that I put 60 seconds of prompt-writing effort into. Funny video of sasquatch? Sure, clearly fake and something someone couldn't make otherwise (unless they were some big movie studio). But a fake video of animals rescuing people? No, it's trying to imitate to pull on heartstrings.
If I've hopefully convinced you that we should be more wary of AI generated content, here are ways you can discern whether something is potentially AI or not:
1️⃣Look at the page bio. Fortunately, at least some of these pages are at least forthright and will put in their bio that their content/stories are AI generated or "fictional" or something similar. So take literally 3 seconds to click on the page and read the bio.
2️⃣Also related, if the bio doesn't say that, click on the "about" section, click on the "page transparency" section. It will tell you the country location of who runs the page. Not saying we only need to share content that is only U.S. based, but many of these pages will be *presenting* like they are local but posting from countries like Singapore, Malaysia, Phillipines, etc. The U.S. is the biggest market, so they just create AI stories that they think will interest U.S. audiences in order to make money from engagement.
3️⃣If the story is about someone or something in particular, take 5 seconds to Google that person/thing. See if there is even any validity to it, or if it was just a made up story (sometimes still using real names of people, but just embellishing and creating a fake story about them).
4️⃣If the post/video/picture ignites emotion from you - whether positive or negative. Happiness or anger. That should be an immediate red flag to do a bit more digging. Most of these AI farms are just trying to generate engagement, which is how social media companies then pay them. The most engaging posts are the ones that make us *feel* something. Oftentimes anger, but still plenty of times happiness. Posts about a feel-good story still get massive engagement, but can be completely fake and AI generated.
5️⃣Along similar lines, if something sounds shocking - good or bad - that should also be a red flag to spend a minute checking into it. Some political figure making an outrageous statement (which still could happen), or some major event happening. Take a minute, google it. If it's on social media, and it's shocking, then it will already have been covered by a reputable news source.
6️⃣If the video has a "Sora" watermark, typically on the right side, that is an AI video generator. Or conversely, if the video has a suspicious blurred spot or other marking covering a random spot in the video briefly, they are trying to cover the Sora watermark to hide that it's AI. Sora isn't the only AI video generator, but it is a main one. Others unfortunately don't always have protections like the watermark to try to notify people. Also, many AI videos, at least at the current moment, try to fake being real by posing as security cameras or Ring doorbell cameras to mask any lower qualities of the video.
7️⃣If the people's voices in the video sound slightly metallic, that is many times AI. This probably won't be a sign forever, I'm sure AI will get better at adjusting that out, but for now, that is a sign that it's AI.
8️⃣If the photos have a slight "airbrushed" quality to them, or if the photos don't make sense. If they just don't look like a regular picture you could take with your phone, or have seen a professional photographer take, that's a sign they might be fake. This is similar to this photo, or mostly in the past, where people were missing fingers or had additional fingers. AI got much better at not doing that, so this red flag might not be around for much longer. Or if it is a picture and a story, if the picture doesn't match the story fully - that's AI. For example, I saw a post the other day about some retired teacher who took time to tutor a kid named Miguel. The photo did have an elderly woman and a kid, but the kid's shirt said "Migel", and it was raining in the photo, and while surrounding people had umbrellas, the grandma and Miguel did not, but were somehow working with paper, and neither the paper nor their clothing were wet. Just look for inconsistencies or things that don't make sense if it was a real photo someone would've taken.
9️⃣If the page has some seemingly ambiguous/generic name. Something like "Wholesome Stories" or "Awesome Tales" or similar sort of ideas. Most likely AI.
🔟If the page's profile picture doesn't seem real, or for pages that are named like a real person "Jane Doe", if they don't have many profile pictures, or if they don't have pictures that seem real or aren't really related, that is most likely AI.
1️⃣1️⃣If the entire page has extremely similar posts. I.e. every post is some feel-good story
These are just a handful of ways to judge. AI will continue to advance, and over time, it may be harder to discern whether something is real or not. But it is incumbent on all of us to take the extra 60 seconds to verify something before sharing it. Because if we don't, pretty soon social media will only be AI content because those are the only things getting engagement. And that's just not a society I want to engage with. I want the human connection.