02/12/2025
๐ง๐ต๐ฒ ๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ผ๐ด
If youโve been with me for a while, youโll know this change has been a long time coming and it reflects not just my business, but who I am as a trainer today.
When I first started out, nearly a decade ago. I genuinely thought Iโd be a purely reward-based trainer. That was the lens I viewed dog training through at the time. It made sense to me then, and it was all I really knew. But as I grew, worked with more dogs, learned from different mentors, and stepped deeper into the complex behaviour, working-line breeds, drive work, and dog sport, everything began to shift. I realised there was more to behaviour, more to communication, and more to fulfilment than simply ignoring the โbad,โ reinforcing the โgood,โ and managing everything tightly.
And the moment I started questioning things asking how to get a dog from A to B, how to create genuine clarity, how to support genetics instead of fighting them, thatโs when the pushback hit. Not in the beginning, but later on, when I became curious and open to learning beyond one ideology.
Being in that vulnerable stage of learning and then targeted by the very people promoting โpositivityโ was an eye-opener. It cemented something for me: I wasnโt going to change my name to appease anyone. I kept Positive Paws deliberately, not to claim โpurely positiveโ methods, but because I genuinely believe positivity has its place in all good training. A positive outlook, a positive relationship, positive experiencesโฆ those things matter alongside structure, consequences, drive fulfilment, and everything else.
๐ง๐ต๐ฒ ๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ผ๐ด is simply where I am now. It feels aligned with my craft, my values, and the dogs and owners Iโm passionate about working with. It represents my evolution, not away from positivity, but into a more complete, grounded, balanced understanding of what dogs actually need.
Thank you to everyone whoโs been part of this journey with me, trusted me, grown with me, and challenged me. Iโm excited for this next chapter, and everything that comes with it.
For those concerned, everything, including the logo will stays the same, just the name change.