We make caring for animals easier. NZ, Australia and Chile For more information please visit www.shoofint.com
Founded in 1973, Shoof International has developed a deep understanding and knowledge of the farming and veterinary industries. Shoof has established itself as a trusted partner with a diversified range of customers and suppliers throughout the world. Shoof has wholly-owned businesses across core Southern Hemisphere markets – New Zealand, Australia and Chile and services export markets through distributor partners.
22/12/2025
The Shoof Team are taking some time to rest and recharge over the holiday season. We’ll have limited staff on hand between 25th December – 2nd January, so responses may take a little longer than usual in this period.
Swipe through to see the public holiday dates we’ll be closed in New Zealand and Australia.
Thanks for your patience, and happy holidays from all of us at Shoof!
19/12/2025
We’re wrapping up a big year of hard work the Shoof way – with a Friday boogie!
See you in 2026 as we continue to make caring for animals easier.
15/12/2025
Check out the Shoof Chile team at SAGO 2025! Connecting with the local agricultural community and to top it off, coming away with an award made it a memorable few days for the team 🇨🇱
11/12/2025
We’re into the final days of Shoofmas – don’t miss out on these deals, and your chance to go in the draw to win an Honest Wolf Weekender Bag valued at $599!
✅12th Dec: 25% off lifestyle
✅13th Dec: 20% off poultry
✅14th Dec: 15% off sitewide
Only on shoofdirect.co.nz – valid for New Zealand customers only.
Gear up for the next three days of Shoofmas deals – all running for one day only.
✅6th Dec: 15% off cattle handling
✅7th Dec: 20% off calving & rearing
✅8th Dec: 20% off hoof care
Every purchase during Shoofmas puts you in the draw to win an Honest Wolf Weekender Bag valued at $599.
Only on shoofdirect.co.nz – valid for New Zealand customers only.
Terms and conditions:https://shoofordering.co.nz/media/productattach/s/h/shoof_direct_honest_wolf_giveaway_xmas_2025_t_cs_.pdf
04/12/2025
Get ready for Day 3 of Shoofmas with this one-day only deal!
✅5th Dec: 20% off equine
Don’t forget, we’re running daily deals until 14 December and every purchase during Shoofmas puts you in the draw to win an Honest Wolf Weekender Bag valued at $599.
Only on shoofdirect.co.nz - valid for New Zealand customers only.
Terms and conditions:https://shoofordering.co.nz/media/productattach/s/h/shoof_direct_honest_wolf_giveaway_xmas_2025_t_cs_.pdf
03/12/2025
It’s time for 12 Days of Shoofmas! For the next 12 days, you’ll find a fresh new deal on shoofdirect.co.nz each day – plus, every purchase puts you in the draw to win an Honest Wolf Weekender Bag valued at $599.
Check out our website for daily deals until 14 December.
14/11/2025
Did you know that we sew our Hoofmats right here at our site in Cambridge? Check out how they're made from start to finish!
10/11/2025
Introducing our new Shoof All Purpose Apron.
Built tough for the demands of daily farm life, this full-length PVC apron keeps you dry and protected while you work. Waterproof and lightweight, it’s adjustable for the perfect fit and can be customised in length.
Available now in New Zealand and coming soon in Australia.
28/10/2025
We were pleased to recently sponsor the inaugural Massey University Calving Cup, a practical competition for fifth-year BVSc students to put their calving skills to the test. Students earned points by attending calvings and completing key procedures, giving them essential hands-on experience.
Congratulations to this year’s winners who were awarded with products from Shoof - great to see the next generation honing their skills in the paddock!
11/09/2025
Warm calves grow faster 🐮 Keep them cozy with Thermoo calf jackets.
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Shoof International Ltd is a developer, manufacturer, importer, exporter and marketer of veterinary and animal breeding equipment.
Shoof Head Office is in New Zealand, with wholly-owned subsidiary companies in Melbourne, Australia, and Osorno, Chile. Shoof was founded in 1973, in New Zealand, by current owners Geoff and Bev Laurent, to manufacture articles of milking and breeding equipment that Geoff wanted on their farm.
The business extended into importing and marketing a very wide range of associated veterinary equipment. This now comprises around 5,000 different products from all parts of the world - represented in the company's separate catalogues.
Since the company’s founding in 1973, we have grown into a global innovation-led company. Sourced from reputable suppliers or developed by our own engineers, our products are sold around the world.
Shoof is founded on a tradition of farm-grown innovation and education - a pioneering spirit that has gone beyond the everyday and introduced unique and hard-to-find products to farmers, lifestyle farmers and veterinarians everywhere. For us, legacy is about thinking of the future, ensuring what we provide is aligned to the fundamental principle of helping you achieve more every day.