21/07/2025
What Smart Investors Are Doing Now
They’re not waiting for the hype to return. They’re executing five key plays:
Backing survivors with clean balance sheets and operational discipline.
Focusing on profitable crop segments—not novelty crops. (Leafy greens, berries, herbs, mushrooms). Sensible farms produce what the market wants and trial new crops intelligently but not with massive wasteful R&D tech budgets to produce wheat for example.
Understanding climate, energy, and market conditions regionally.
Prioritizing greenhouse and hybrid models where sunlight and labor costs permit.
Demanding real diligence—not pretty decks. Working with technical and business experts to fill in the knowledge gaps.
In 2021, I predicted that vertical farming was nearing the “Peak of Inflated Expectations” on Gartner’s Hype Cycle. Three years later, the data speaks volumes: more than $2.
