Our Story
We are Matt and Tina, a husband and wife team, and the proud pet parents of Victory, our sweet pit bull, and Sookie, Paper, Esso and Porter, our four cats. We live with our adopted furry children in the beautiful Grant Park neighborhood of Atlanta.
As health conscious individuals, we’ve always been mindful of the food we eat. We try to eat local, whole foods that are as fresh as possible. A few years ago, before we adopted Victory, it occurred to us that our beloved furry family members also deserved fresh, healthy, natural food. We realized that if our cats were in the wild, they would be eating freshly caught prey animals and would never in their lifetimes eat the dry, processed foods we had been feeding them.
Until then, we had been buying what we thought was the very best dry food on the market: The kind that had meat as the first ingredient, and contained few byproducts or other evil-sounding ingredients. When we researched raw diets, it just made sense to us to start feeding our cats some of the commercially available raw, frozen foods. After a few weeks on their new diet, we saw noticeable differences in our cats’ fur, breath, activity level, and poops (what a pleasant surprise)! Their fur had become softer and shinier, their breath smelled great, they were more active and playful, and the litter box had tiny, odorless poops. Additionally, their weights stabilized to the healthy 10 pounds our vet had recommended.
When we adopted Victory—from the amazing Friends to the Forlorn rescue organization—we knew we wanted to start her on raw food right away, so she's been on the raw diet since she was three months old. We get compliments all the time on how shiny her coat is and how her breath doesn’t stink. And we definitely appreciate the small poops that disintegrate nicely in the yard, both for our convenience and the proof of digestibility and absorption. Her teeth are strong, white, and clean, and we look forward to never having to take her to the vet for teeth cleaning. We also anticipate a much lower likelihood of her suffering from some of the common ailments and illnesses linked to the high grain and carbohydrate content of processed, commercial dog food.
With the addition of Victory to our family, buying frozen raw food became quite expensive and incredibly inconvenient. (And most options were very messy. If you’ve ever bought those whole chubs of meat, you know what we’re talking about.) We decided it was worth the investment to buy a meat grinder so we could make our own pet food using fresh, local meats and vegetables. We heeded veterinary advice, researched nutritional guidelines, and learned more about nutrient bioavailability than we ever thought possible. Then we started creating homemade raw meals for our animals. Soon, we were also preparing raw food for some of our friends' animals, and they were loving it too. After procuring Department of Agriculture pet food approval, an animal feed license, and lab analysis—to ensure our products are safe and nutritious for your pets—Rebel Raw was born.
Our goal is simple: We created Rebel Raw—this website, our delivery service, and our high-quality products—to make it convenient and affordable to feed your dog or cat a natural, raw diet. We want your pets to thrive, just as ours have.
Thanks for checking us out,
Matt and Tina Lunalover
Founders of Rebel Raw
