05/17/2024
❗Disclaimer: We believe in maintaining transparency with our loyal followers. While it's not necessary to share all the details of our current situation, we want to be open with those who have supported us from the beginning, and we do not want any silence around this matter to be misinterpreted.
Friends,
We hope this message finds you and your furry friends well. We wanted to share some important news with you regarding our page.
As you know, due to the very recent trademark issue, we have to make some changes to our business name and logo. While we have updated our page name to "Formerly” (known as), we have decided that we do not want it to remain this way for 60 days – which is Facebook’s rule for name changes. Unfortunately, this means we will be temporarily shutting down our page while we undergo this transition.
This situation has been challenging and emotionally taxing, especially given the circumstances under which it arose. Had it been brought to our attention and presented differently, it would have been much more palatable. However, we believe that altruism and integrity will always prevail over malice, and we are ever grateful to those who have shown support and reached out to us through this.
We have been working diligently to establish a new name and logo that reflects our commitment to quality and your pets' happiness. However, rushing this process under threats of legal action feels disingenuous, and we believe that taking our time will lead to a more genuine and thoughtful outcome. Successful entrepreneurs know when it’s time to temporarily suspend an effort and take a step back to evaluate a strategic plan, ensuring that any resources invested will not outweigh the likelihood of success. So, WE have taken our power back by intentionally deciding that instead of moving apace with a revised brand that we feel an urgency to create, we believe that a better long-term plan involves more deliberate efforts to consolidate what we have learned, revise our intentions, and prepare a re-invigorated attempt at reaching our goals…..whether that means we choose to focus on the fulfillment we already get from our full-time careers and our family, or continuing on with our side business that has given us so much joy. When we started this (side) business, we agreed that its purpose was rooted in intrinsic gains, and if the day ever came that we no longer felt that, then it would be time to re-evaluate. In short, we have chosen to take this time to assess whether that enjoyment is still enough to surmount the accompanying demands of owning a small business in addition to our already-full schedules.
Please know that this is not goodbye, but rather a brief pause. Many of you follow us on Instagram, and that page is currently in operation under a new, temporary name. You know how to find us when you need us 😉
Thank you for being a part of our community and for your unwavering support. We will keep you updated on our decisions and hope that you will be here to re-connect with us when the time comes.
For now, take good care of yourselves, and let's continue to spread kindness and compassion – it's a rare treasure in our world, and its impact cannot be overstated 💕
Much love,
Dr. M
"In the midst of chaos, there is also opportunity." – Sun Tzu