10/15/2024
**Understanding the Truth Behind Pet Food Labels: Insights from Mister Buck's Genuinely Good Pet Food**
During my time owning Mister Buck's Genuinely Good Pet Food, I learned a great deal about the realities of pet food production and how much marketing influences consumer perceptions. Much of what we believe about pet food quality is based on clever messaging, not necessarily on nutritional facts.
# # # Contract Manufacturing vs. In-House Production
One key lesson was the difference between “Manufactured by” and “Manufactured for,” which I covered in a previous post. In short, “Manufactured by” means that the company selling the pet food owns the factory that produces it. “Manufactured for,” on the other hand, indicates that the company contracted an external manufacturer to make the product based on their specifications. Mister Buck's followed the latter model, like many in the industry.
This distinction is important, but it doesn't mean that one method guarantees better food. Regardless of the manufacturer, companies like mine specify exactly what goes into the food—both in terms of ingredients and formulation.
# # # Ingredient Suppliers: The Hidden Similarities Across Brands
Here's where it gets really eye-opening: while there are thousands of pet food brands, there are only two major ingredient suppliers in the industry. What does this mean? It means that, despite the variety of products on the shelves, most companies are sourcing their ingredients from the same places. The difference between brands comes down to their formulas and how they market those formulas.
Don’t get me wrong—there are meaningful differences between formulas. Different combinations of ingredients and their proportions can impact digestibility, nutrition, and even taste. However, when it comes to the quality of the actual ingredients, most major pet food brands are working with similar suppliers. The choice of which supplier to use was one we could make at Mister Buck's, but the pool of options was small.
# # # Fresh Meat vs. Meat Meals: The Surprising Reality
One of the most common marketing ploys in pet food is the emphasis on “fresh” meat, like chicken breasts. Advertisers highlight the use of whole, fresh proteins, leading consumers to believe that these foods are superior. However, this is where understanding the label becomes critical.
Fresh meat, like chicken, contains up to 75% water. That means when you see “whole chicken breast” listed as the first ingredient, it’s based on the weight of the meat before the water has been removed. Once dehydrated, the weight—and therefore its prominence on the ingredient list—drops significantly. In fact, once the water is removed, it might not even be the top ingredient anymore.
On the other hand, ingredients like "chicken meal" are much more concentrated sources of protein. Chicken meal has already been dehydrated, meaning that it contains far more protein by weight than fresh meat. While it might seem counterintuitive, "meal" ingredients often provide more protein per gram than their fresh counterparts. So, despite the glamorous marketing of fresh meat, meat meals can actually be the more nutritious option for your pet.
# # # The Truth About Corn
Corn is another ingredient that has been villainized by pet food marketing. The truth, however, is more nuanced. Corn gluten meal, for example, is an excellent source of digestible protein. Studies show that corn gluten meal has a digestibility rate of 92%, compared to meat proteins which hover around 90%. In other words, corn is not the low-quality filler it’s often made out to be.
Now, it’s true that some pets can develop allergies to corn, but that’s a separate issue, unrelated to the nutritional value of the ingredient itself. For most pets, corn and corn gluten meal provide a highly digestible and beneficial source of protein.
# # # Marketing vs. Nutrition: The Takeaway
Ultimately, what I learned in the pet food industry is that marketing plays a significant role in shaping our perceptions of what’s best for our pets. Labels that boast “fresh whole chicken” may appeal to our sensibilities, but they don’t always tell the full story when it comes to nutrition. Likewise, ingredients like corn, often cast as villains, are misunderstood and can actually offer valuable nutritional benefits.
As consumers, it’s easy to be swayed by the messaging we see on pet food packaging. But understanding how to read labels—looking at not just what’s listed, but also the true nutritional value of those ingredients—will help us make better decisions for our pets. So the next time you're in the pet food aisle, remember that the quality of your pet's food isn't just about what's marketed to you—it's about what's actually inside the bag.