11/07/2025
I couldn’t have said it any better…
What is Social Licence to Operate and why is it at risk?
Lately, I’ve seen the phrase Social Licence to Operate popping up more and more, and honestly, it’s something we really need to talk about.
It sounds formal, but it’s actually something very human: public trust.
A Social Licence to Operate means that society gives its approval for an activity to continue, not through laws or paperwork, but through belief that it aligns with their values.
In welfare science, it’s basically how the public decides whether an industry still deserves its place. That acceptance only lasts as long as people believe those animals are treated ethically, fairly, and with genuine care.
For horses, that licence allows us to keep involving them in sport, training, and leisure. But that trust is fragile, and right now, it’s at risk.
Public concern isn’t misplaced, it’s justified.
They see:
• Horses confined to stalls, unable to move or socialise.
• Tight nosebands, spurs, and whips used for “control.”
• Young horses pushed into training before their bodies are ready.
• Photos and videos of tension, fear, and pain shared as “normal.”
• Injuries, breakdowns, and deaths in competition,
often with little accountability.
Images of horses finishing races with blood on their mouths are exactly why the public is questioning us.
These aren’t isolated cases. They’re patterns, and the public is right to question them.
To be honest, I don’t think we deserve a social licence in our current state. We’ve normalised too many practices that put performance, convenience, or appearance ahead of welfare.
So when people ask if I care about “losing the sport,” my answer is this:
I care about the horses, not about protecting systems that continue to fail them.
If losing parts of the industry is what it takes to rebuild something ethical, compassionate, and transparent, that isn’t a loss. That’s progress.
Because if we can’t put welfare at the center, what’s the point?
If the horse world can’t exist without compromising welfare, then maybe it shouldn’t survive as it is.
If the price of keeping our social licence is the horse’s wellbeing, then we don’t deserve it.