PetPaws

For Pet Parents, we provide easy access (via a cool smart phone app) to a comprehensive, validated and appropriate repository of pet-related data, products and services. The app will be a one-stop shop for social interaction (dog parks, messaging, peer reviews, play dates), scheduling (vet appointments, medication reminders, replenishment ordering), access to service providers (vets, groomers, wal

kers, boarding) and savings (pet food, medication, deals and offers, loyalty programs). For Service Providers and merchants in the pet industry, we provide a highly targeted and effective marketing and communications platform. From a vet practice perspective it will provide a direct, personalized communication channel with clients, providing opportunity to better educate and encourage preemptive check-up visits. It will also streamline the appointment scheduling and medication reminder process. For other service providers, such as groomers, walkers, sitters and pet retailers it will provide a targeted, location specific advertising and serve as a lead generation tool. We believe the comprehensive nature of the solution is what makes it unique and compelling for the consumer and pet service providers.