08/15/2019
A message from Michael Buch on the new Protein Power Bites:
These bites are not intended to be a weight loss product, but rather, a product to enhance recovery, help fight muscle fatigue, and, because they taste better than many protein bars, provide a healthy alternative to fend off cravings to keep you going longer.
I thought I’d provide some background on the high-performing team that developed this product. The lead formulator on this project holds a Master’s degree in Nutrition and Food Science with several years of product formulation experience in natural products. The project was overseen by one of our top scientists who has degrees in both Nutrition and Food Science, is a certified food scientist and a certified herbalist with more than a decade’s worth of experience in developing natural products. The team is led by an extremely knowledgeable scientist with a BS in Biotechnology and a Master’s in Nutrition, Food Science and Dietetics. He is also a certified food scientist, certified SQF practitioner, and HACCP trained, with more than a decade of natural health care product development experience. We also had a product manager on this team who has a degree in Nutrition and Human Development, in addition to her MBA. She is supervised by a person with a degree in Nutrition and Food Science with more than 15 years of experience. The finished product specifications are set by a team of scientists led by a Ph.D. with more than 15 years of industry experience.
I asked this team to put together some key points about the new Protein Power Bites. Here’s what they asked me to share:
This product was formulated by the D. Gary Young Research Institute to deliver varying types of proteins at timed intervals for optimal fueling and digestibility using our Exclusive Four Focus Protein Blend. We formulated this for busy lifestyles and those needing immediate and sustained energy on the go while maintaining the highest quality standards.
Carbohydrates are the basis of all energy production and provide a more immediate energy boost. In Protein Power Bites, carbohydrates are paired with proteins which are a more sustained release of energy and the two together allow for optimal absorption and fueling. These bites are formulated based on current research and recommendation for optimal macronutrient intake. It is not designed for personalized dietary restrictions.
Not all carbohydrates are created equal. The carbohydrates chosen in these bites do not contain the refined sources that are known to create inflammation and produce negative insulin response. For example, one of the first ingredients you will notice on the label is chicory root inulin.
The FDA only allows 7 different qualified fiber sources. They are setting a higher standard and chicory root inulin is the champion of this list. We chose chicory root inulin to protect against negative blood sugar impact. Along with this, it also acts as a prebiotic. Chicory root Inulin does not digest in the upper gastrointestinal tract but instead in the colon where it promotes healthy bacteria growth.
Smaller amounts of carbohydrates come from, wild blueberries, apple juice concentrate and the sugar-free coating. Also, all protein sources contain some carbohydrates naturally.
An allergen is a usually harmless substance capable of triggering an immune response in select individuals. For the customer looking for sustained absorption and Grass-fed whey, egg and almond were specifically selected for their individual functionality and optimal taste profile. While taking allergens into consideration, ingredients were chosen based on their performance and quality without taking away from the integrity of the product. The Dual-Staged Protein Absorption found in Protein Power Bites provides your body with the right amount of protein at the absorption rate it needs to enhance recovery, help fight muscle fatigue, and fend off cravings to keep you going longer.
This product was designed for members looking for sustained energy and satiety. We feel this product is an excellent way to attract new consumers into the nutrition line and was specifically designed for this business opportunity.
Finally, let me add something that the team did not mention. This product was formulated after reviewing more than 25 of the most recent scientific publications on the subject to ensure we were using the most up to date scientific information. Please remember that we have multiple products to help meet people’s individual needs. For example, if people have milk allergies, they can use the Slique bars.
I hope this information is useful …I’m getting a lot of very positive feedback on this product and I hope it helps you to grow your businesses.
