07/05/2024
Celebrating Life Together
Join Niki Tudge at the three-day virtual advocacy event on August 16, 17, 18, 2024.
đşCome and join us.
đź67 sessions over three days.
đşYou can access the recordings for 12 months, and there are great CEUs.
Please help us be the antidote to harmful training and pet care.
Let's join together and create a large platform of ethical and compassionate pet professionals shaping the industry one paw at a time.
Register here today
https://www.petprofessionalguild.com/webinars-events/your-pet-approved-event/
Presentation Title:
Consumer Protection and Transparency Is Key to Professionalizing the Pet Industry: How to Compete Against Those Who Blatantly Disregard Ethics, Honesty, and Service Integrity
Presenter: Niki Tudge, MBA, PCT-A, PCBC-A, founder and president of the Pet Professional Guild, DogNostics Education, and The DogSmith
Session Description
The current state of our industry is far from a fair game. Beyond the professional disagreements over methods, philosophies, and tools, there are sinister strategies at play, demanding our immediate attention.
As Foubert (2016) points out, scientific research in animal behavior and canine ethology provides humane training methods for dogs. However, there's no legal obligation for dog trainers to apply these methods. This can lead to harmful training techniques and consumer deception. The burden of identifying a 'qualifiedâ dog trainer falls on the consumers, a situation that is both alarming and unjust.
This strikes me as unfortunate, to say the least (for dogs and their owners), and incongruous, given that consumers are protected by legislation across an overwhelming number of other products, services, and industriesâat both state and federal levels.
Come and join the discussion on Consumer Transparency and Protection as we explore what this means, its implications and ramifications for +R-based trainers, and how, with a new understanding of its importance, we can compete and combat âprofessionalsâ who are deceptive, fraudulent, and unethical.
This session will explore and meander around several topics that, when combined, set up the conditions for ensuring we provide ethical and honest practices. To juxtapose this, we will also explore examples of fraudulent marketing and illegal practices from pet industry players and compare these to other industries where legal action has been sought and won, preventing statements and unfounded guarantees that hoodwink pet owners and set up for dangerous and risky procedures for the four-legged clients.
Knowledge is power; your new understanding of ethics in marketing and consumer transparency and protection will help you further educate prospective clients and guide them to the appropriate service providers.
Learning Objectives
⢠Understanding ethics in marketing
⢠The connection between Pavlov and marketing effectiveness
⢠The differences between ethics and Law
⢠A review of Illegal marketing practices
⢠What is consumer protection?
⢠Key Definitions
o Fraud
o Deception
⢠What is the Misrepresentation of Services?
⢠Summary and recommendations
Reference
Foubert, E. (2016). Occupational Licensure of pet Dog Trainers: Dogs are not the only ones who should be licensed. Chicago, IL: The John Marshall Law School
