Whorton Cattle Ranch dba WCR

11/28/2025

The cattle market is not broken.

Recently, higher beef prices at the grocery store have become a hot topic. It’s made local and national news headlines and taken social media by storm. That attention has fueled a narrative that something is “wrong” with the beef supply chain, pulling ranchers, media, elected officials and industry critics into a fast-moving conversation.

In today's Cattlemen's Column, Shelby Horn, Texas & Southwestern Cattle Raisers Association director, discusses the multiple factors impacting prices and what the market really needs: time.

Texas & Southwestern Cattle Raisers Association will stay focused on cutting through the noise, elevating the facts and ensuring the market has the time and clarity it needs to work as intended.

Read more here: https://tscra.org/cattlemens-column-the-cattle-market-is-not-broken/

11/28/2025

Analysts agree recent data does not show signs of heifer retention.

11/25/2025

Let’s think about this for a minute. The day Jesus went up to Heaven, there were about 500 people who witnessed it happen. He told them to go to Jerusalem and wait on the promise, which was the Holy Spirit. Only 120 were willing to be obedient. What happened to the other 380 people?

My point is, don’t get discouraged if everyone you witness to, pray with, and pray for don’t make it to Church. Just keep on living for Jesus. If He couldn’t get all of them to commit, who do I think I am if i think I can make them? Just keep on living for Jesus, some will follow.

11/23/2025

Cattle market fundamentals remain unchanged while psychology shifts the market due to the President's comments and industry interference.

11/23/2025

11/11/2025

If we could show you a way to invest $3000 dollars to earn a profit of $130,000 dollars over the next ten years, what would you do? Take a look at the graph below, these numbers are based on paying $6500 dollars for a Registered Red Brangus bull vs. $3500 for an average commercial bull. Per testimonials and Association experience, these bulls can add 75 lbs. to your calf crop at weaning.
These numbers are based on just lbs. and does not take into consideration premium pricing based on confirmation, phenotype, muscle and the potential for added pounds at the feed lot, or feed efficiency; therefore, this number could be considerably more than the graph indicates.

Give a Red Brangus bull a try and reap the rewards!!!!!

11/11/2025

🫡🇺🇸

Today we honor all those brave men and women whose courage and sacrifice afford us the opportunity to pursue our dreams under the blanket of freedom they so selflessly provided.

11/09/2025

For Immediate Release By: R-CALF USA Marketing Director Jaiden Moreland Contact: R-CALF USA CEO Bill Bullard Phone: 406-252-2516; [email protected]   BILLINGS, Mont., Nov. 7, 2025 — President Trump announced today […]

11/08/2025

Exciting news for IBBA Members!

We are pleased to share that the sale of the IBBA headquarters building in San Antonio has been finalized, and we have officially moved to our new office location in College Station, Texas!

This move represents an exciting new chapter for our association as we position ourselves for continued growth, increased visibility, and expanded opportunities to serve our members and the Brangus breed.

We can’t wait to welcome you to our new home—and we invite all members to join us for a Ribbon Cutting & Grand Opening Celebration during the 2026 Brangus Convention, July 23–26. Mark your calendars, you won’t want to miss it!

Thank you for your continued support and confidence in the direction of your association.

11/07/2025

Our internship program is bigger and better than ever before!

We are accepting applications for the 2026 Cattle Raisers Convention & Expo Internship as well as the Summer 2026 Gilly Riojas Memorial Internship Program until Jan. 1. If you are passionate about the beef cattle industry, don't let these opportunities pass you by! 👇

✅ Fort Worth Internship: Semester-long internship which offers a variety of opportunities in administration, communications, education, events, membership and more.

✅ Austin Internship: Semester-long position focused on supporting TSCRA’s advocacy and government affairs initiatives at the state and federal levels.

✅ NEW Internship Placement: A new opportunity connecting qualified applicants with participating TSCRA member ranches and Business Partner Members for summer experiences across all facets of the cattle industry.

✅ Convention Internship: Week-long internship in Forth Worth during the 2026 Cattle Raisers Convention & Expo held March 27-29, 2026. Students can expect to gain experience and knowledge in the beef industry while making connections with some of the industry’s highest leaders, and get a behind-the-scenes look at hosting the largest agricultural event in the Southwest.

Learn more at the link: https://tscra.org/tscra-expands-internship-program-opens-applications-for-2026-opportunities/