06/02/2022
Hello friends! It's been a while, but don't you worry!
Around this time last year, we had already sold out of our first batch of Woofles. We decided to take a moment to step back and re-evaluate how we're going to go about this going forward and to redesign our packaging. As nice as the old one was, it was a chore to put together. After some back and forth with a good friend of Porter's Bakery (cannot thank Ashleigh Darby Art enough for the label redesign work); we eventually got a mockup of a whole new container design.
But, we felt that it was almost TOO good to have Woofles be put into such a beautifully designed container for it to be disposed or recycled of so quickly. So we iterated a bit further, and continuing on our path of sustainability and keeping the original concept in mind of a fully compostable container; we're beyond ecstatic to announce our brand new packaging!
Unlike other companies right now shrinking their packaging size, we kept the same number of 30 woofles per compostable package (YES, even the labels are 100% commercial and home compostable). We even switched over to a color laser printer to accommodate the white labels. And going forward, we're no longer using plastic clear packing tape for our shipping boxes; only kraft paper packing tape. We did an IMMENSE amount of research into sustainability, container shapes, designs, material; sourcing out different vendors, how truly unregulated the terms "compostable" and "biodegradable" really are, to even how cardboard is recycled and what we can do to ensure everything we use is as plastic free as possible and as least environmentally impactful as possible. But enough of that!
The other big news to catch you all up on; yes, we will be restocking our Etsy storefront very soon but only for a short while because....(drum roll) we'll be selling Woofles exclusively on our new website (TBD) at portersbakery.co! We found from the past year that we actually did a pretty dang good job of driving a lot of traffic externally to our Etsy site than just on Etsy alone--even with paid Etsy advertising. We're super excited for this and we hope you are too!
But not as excited as we are for this big bit of news! When we first set out our ambitions for Porters Bakery Woofles years ago, we wanted to have a more sustainable and less impactful subscription model. Where, instead of us sending you container after container of Woofles where the container gets discarded each time; we wanted to have a reusable one that you can keep on your kitchen counter or at your office desk and just get sent a sealed refillable pouch sent to your doorstep through USPS (as we've researched that they have the smallest carbon footprint out of all couriers).
So with that said, we're finally making that happen! We'll have options for buying said reusable kraft paper container (which shockingly, they're crazy durable and can take a heavy beating better than metal cans) and refill options delivered automatically based on how often you want them sent. More news and updates on that to come later in the year, but definitely can say that the container's look and feel will have you drooling!
Last and certainly not least, from the bottom of our hearts here at Porter's Bakery, we cannot express enough gratitude to everyone that's been a fan and supporter of what we're doing! It's been truly heartwarming getting sent photos of our everyone's furry friends woofin' for Woofles and getting messaged over the past year asking when we'll be restocked, patiently waiting on us. Even more so when we'd casually chat about this to almost complete strangers and see the look of excitement on their faces at how "cool" or "so adorable" this entire thing is.
As difficult as it's been going through the minutia of every aspect of this whole operation with how crazy, hectic and busy life has been, nothing we can really say has kept us motivated more than your love and support.
Thank you! 🐾♥️