Wag Theory

Wag Theory Waxed canvas dog rain jackets, accessories and more aimed at making it more delightful to get outsid
(1)

After a wonderful studio event last Thursday that filled my heart with love and gratitude, I’ve officially moved out of ...
30/10/2023

After a wonderful studio event last Thursday that filled my heart with love and gratitude, I’ve officially moved out of my space 💗

I’ll still be shipping online orders for a bit longer (exact closure date is TBD).

The website is now 30% off (discount applied at checkout). Plus if you spend $100 or more, you’ll get to choose 1 free bandana or accessory! ($17.50 value - when your total is over $100, you'll see the deduction listed in the cart)

P.S. I've added several new items and removed sizes that have sold out to make it easier to see what is left.

Happy Shopping, friends! 💗

Wag Theory is closing, but not before I open the studio one last time, so I hope local friends will swing by! Here are t...
19/10/2023

Wag Theory is closing, but not before I open the studio one last time, so I hope local friends will swing by! Here are the details:

Wag Theory Farewell Party & Sale
Thursday, October 26: 5-8pm
1720 NW Lovejoy St
Portland OR 97209
Suite 210

Sale details: All remaining Wag Theory inventory will be 30% off plus if you spend $100 or more, you’ll get to choose 1 free bandana or accessory! (Subject to inventory on hand)

Studio equipment sale: I’m selling many of my studio tools, leftover material, hardware, equipment, organization bins, shelves, market display stuff, tents, and more.

Arrival details: My studio is located on the 2nd floor of the ActivSpace building. Park on the street anywhere in the neighborhood. Building doors will be open from 5-8, so use the stairs or elevator to the 2nd floor and my studio is suite 210.

P.S. The website will be down during this time since it may be hard for me to keep the online inventory up to date, but I’ll bring everything back online Friday with the same promo for whatever inventory is remaining.

The perfect trio 🙌💙
17/07/2023

The perfect trio 🙌💙

Spring is finally here, and I have some exciting news!🐶🌷All in stock inventory will be 20% off starting April 20 at 9am ...
20/04/2023

Spring is finally here, and I have some exciting news!

🐶🌷All in stock inventory will be 20% off starting April 20 at 9am PST through April 25 🐶🌷

If you've followed Wag Theory a while, you'll know I rarely have sales or discounts. So now is your chance to score some awesome gear at a great price!

This includes best selling
*in stock waxed canvas jackets
*leashes
*waste bag holders
*bandanas
*and more!

Hurry and place your order though, because sizes and colors are limited to stock on hand! 🏃🏼‍♀️💨

I won't offer another sale like this again any time soon, so I hope you take advantage of the opportunity to find something fun for your pup! 😘🤗

Just a friendly heads up that I’ll be out of the studio from March 17-27! Any orders that come in while I’m gone will sh...
15/03/2023

Just a friendly heads up that I’ll be out of the studio from March 17-27! Any orders that come in while I’m gone will ship free when I get back on March 27 💗 Thank you in advance for your patience! 🥰

I’ll still be checking email and DMs and posting a few periodic updates of our happenings in Costa Rica in my stories, of course! ✈️🌴🐒🌺

27/02/2023

Looking for a custom made jacket? We recently had a beautiful jacket made for Zoey - it fits her perfectly! Thank you, Wag Theory!

Happiest of holidays from my family to yours! 👦🏽👩🐶🐶❤️ 🐾 Heads up! 🐾 We’re taking a break to relax and recharge from now ...
26/12/2022

Happiest of holidays from my family to yours! 👦🏽👩🐶🐶❤️

🐾 Heads up! 🐾 We’re taking a break to relax and recharge from now through Jan 1. Any orders placed during that window will be processed when I'm back in the studio on January 2nd!

As a thank you for your patience while I’m away, orders placed during that time will ship free! 🎉😊

Snow day! ❄️☃️ 📷:
24/12/2022

Snow day! ❄️☃️

📷:

Just a coupla doods patiently waiting to see if they got on Santa’s good boy list 🐶🎀🎅🏻
21/12/2022

Just a coupla doods patiently waiting to see if they got on Santa’s good boy list 🐶🎀🎅🏻

 is mean mugging on the outside, but bursting with holiday cheer on the inside. 🐶🎄💗😁P.S. I still have a few of this ador...
14/12/2022

is mean mugging on the outside, but bursting with holiday cheer on the inside. 🐶🎄💗😁

P.S. I still have a few of this adorable bandana print in stock, so order online asap or stop by for the Makers Fair this Sat from 12-6 to pick one up in person!

When the camera catches your good side 💯 (but let’s face it, any angle is a good angle for handsome  🥰)📷: .photography
09/12/2022

When the camera catches your good side 💯 (but let’s face it, any angle is a good angle for handsome 🥰)

📷: .photography

Sweet Lyubu is looking so sharp in his new custom jacket! The burgundy is quite dashing on him 💕⁠ ⁠ What color do you th...
08/12/2022

Sweet Lyubu is looking so sharp in his new custom jacket! The burgundy is quite dashing on him 💕⁠ ⁠ What color do you think looks best on your pup? 🐶🤔

With five sizes available,  bandanas fit little friends and big friends alike! ( Yoshi] is looking dapper in size S) 🐶💗📷...
07/12/2022

With five sizes available, bandanas fit little friends and big friends alike! ( Yoshi] is looking dapper in size S) 🐶💗

📷: Yoshi]

So grateful for an amazing weekend at  in Seattle! Thank you to everyone that came out to support small business. My hea...
05/12/2022

So grateful for an amazing weekend at in Seattle! Thank you to everyone that came out to support small business. My heart is happy and full, and I’m so grateful to have been included amongst such a talented mix of makers! 💗

I’m back home now with my two doods (reuniting always feels so good 🥰) and getting ready for another round of fun this coming weekend at Crafty Wonderland] in Portland!

There will be ticketed entry again this year so head over to Crafty Wonderland] to get all the details and I can’t wait to see you there! 🐶✨

Handsome pup Brooks loves exploring in the rain 🐶🌲☔️😊
30/11/2022

Handsome pup Brooks loves exploring in the rain 🐶🌲☔️😊

Bindi is all dress up and standing by, waiting for all the holiday party invitations to roll in 🐶🎁🎄🥰Shop for your pup’s ...
27/11/2022

Bindi is all dress up and standing by, waiting for all the holiday party invitations to roll in 🐶🎁🎄🥰

Shop for your pup’s holiday gear online or at one of my upcoming markets 🛍️

🐾Fri, Dec 2 - Sun Dec, 4🐾
Urban Craft Uprising Seattle
Hosted by:

🐾Sun, Dec 4🐾
NW Marine Art Works Open Studio + Holiday Market
(well behaved dogs allowed)
Hosted by:

🐾Fri, Dec 9 - Sun Dec, 11🐾
Crafty Wonderland Portland
Hosted by:

🐾Sat, Dec 17🐾
Makers Market at Hammer & Stitch Brewery
Hosted by: and

📷: .auggie.adventures

All this rain doesn’t have to put a damper on the fun! 🐶☔️ Waxed canvas wicks away the water, making it perfect for rain...
23/11/2022

All this rain doesn’t have to put a damper on the fun! 🐶☔️ Waxed canvas wicks away the water, making it perfect for rainy day adventures (and the fully belly coverage also means less cleanup at home 💯)!

📷

“If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.” – And...
22/11/2022

“If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.” – Andrew Carnegie

If I ever seem extra excited or way too cheerful in my videos, it’s because this is what building Wag Theory is for me. 😍

Don’t get me wrong. There are plenty of hard days. There are days that I’m exhausted. There are days that I cry because something doesn’t meet my expectations.

But when it comes down to it, there’s no place I’d rather be than right here, right now, on this path.

And I’m so thankful you are here with me.❤️

The holidays are nearly upon us, and I'm feeling all the feels. Grateful. Happy. Excited. Nervous. Full of joy.For me, t...
19/11/2022

The holidays are nearly upon us, and I'm feeling all the feels.

Grateful. Happy. Excited. Nervous. Full of joy.

For me, this time of year feels super-charged. In addition to the regular holiday hustle and bustle of family get togethers and parties, it is also my busiest work time.

At Wag Theory, I've been preparing for the holidays for months and this is the point when it all starts to unfold. No amount of planning makes me feel prepared enough, and I've had to learn to accept that. 🧘🏼‍♀️✨

Being an entrepreneur and maker has taught me a million things, but the absolute most important one is to stay present to listen to what my body needs, ESPECIALLY when I don't feel like I have time for it!

And in case you need this reminder too, I thought I'd pass it on to you!

Here are some of my favorite ways to enjoy being present:

✨Walk outside - preferably in nature, but any fresh air will do!
✨Take a hot bath or shower
✨Get up a few minutes before my family to sit in front of the fireplace in quiet
✨Put on calming instrumental music while driving to work
✨Play and snuggle with my dogs

I hope you are able to find some quiet moments for yourself this holiday. This is a gentle reminder that we are in our best place to give to others when our own cups are full! :-)

🐶♥️ It is not how much we have, but how much we enjoy, that makes happiness. -- Charles Spurgeon ♥️🐶📷:
16/11/2022

🐶♥️ It is not how much we have, but how much we enjoy, that makes happiness. -- Charles Spurgeon ♥️🐶

📷:

Come find me THIS THURSDAY at the monthly “Third Thursdays” Open Studio Happy Hour at NW Marine Art Works! Before gettin...
14/11/2022

Come find me THIS THURSDAY at the monthly “Third Thursdays” Open Studio Happy Hour at NW Marine Art Works!

Before getting swept up in the busyness of the holiday season, enjoy a night out at for a pre-holiday pop-up market. There will be 5-10 open studios and 5 guest vendors offering a great selection of giftable, hand-made goods. From jewelry and apparel to paintings and prints, to skin care, pet products, children’s gifts, and fine art - you’ll be able to find something for everyone!

Thursday, November 17th
3pm - 7pm
2516 NW 29th Ave / pdx, 97210

Info: www.bit.ly/NWMAW-2022-11-17

Here’s a sneak preview of who will be there:










A good friend is like a four-leaf clover; hard to find and lucky to have. 🐶🍀P.S. an even better friend is one that lets ...
12/11/2022

A good friend is like a four-leaf clover; hard to find and lucky to have. 🐶🍀

P.S. an even better friend is one that lets you borrow his Wag Theory jacket for a day out and about 👯‍♂️💗🥰

📷: .the.pooton

Wag Theory will be vending at a small but mighty list of events in November and December!The events page on my website h...
09/11/2022

Wag Theory will be vending at a small but mighty list of events in November and December!
The events page on my website has additional details, or you can always head over to the host account for each event to get more info.

🐾Thurs, Nov 19🐾
Third Thursdays at NW Marine Art Works
(well behaved dogs allowed)
Hosted by:

🐾Fri, Dec 2 - Sun Dec, 4🐾
Urban Craft Uprising Seattle
Hosted by:

🐾Sun, Dec 4🐾
NW Marine Art Works Open Studio + Holiday Market
(well behaved dogs allowed)
Hosted by:

🐾Fri, Dec 9 - Sun Dec, 11🐾
Crafty Wonderland Portland
Hosted by:

Or, if you can't make one of the events (or if you'd prefer to bring your pup in for a 1:1 fitting), you can always book an appointment through my website to stop by my studio in NW Portland!

These two know that Santa is watching so they are trying to be extra good from now til Christmas 🎅🏻👀📝🎁   P.S. The winter...
05/11/2022

These two know that Santa is watching so they are trying to be extra good from now til Christmas 🎅🏻👀📝🎁

P.S. The winter / holiday collection just launched! Have you checked it out yet?! 🐶🎀💗

Happy Halloween, friends! Our original costume plans never made it to fruition due to being sick all last week, but that...
31/10/2022

Happy Halloween, friends! Our original costume plans never made it to fruition due to being sick all last week, but that’s ok! 🎃🤷‍♀️💗

Chewy and Solo decided to dress up as poll workers instead, here to remind you to VOTE! 🐶🗳📬💗

Hunter green has been my popular jacket color this year, and it's no wonder why! This pup looks so dapper in his new siz...
13/10/2022

Hunter green has been my popular jacket color this year, and it's no wonder why! This pup looks so dapper in his new size 22 hunter waxed canvas jacket! 💚🤩 P.S. Not sure what size your pup needs and are local to Portland? You can now book fit appointments through a calendar on my website!

🐶Exciting announcement!🐶I just added a dog friendly event to my lineup for this coming weekend!! 🐾🎉3rd Annual Fall Harve...
11/10/2022

🐶Exciting announcement!🐶

I just added a dog friendly event to my lineup for this coming weekend!! 🐾🎉

3rd Annual Fall Harvest Festival
Friday Oct 15, 4-7:30pm
Saturday Oct 15, 10am-4pm
at
(Hosted by )

〰️〰️〰️

In addition to the 10+ resident vendors that we promote and sell at our market 6 days a week, we have invited the following local businesses to “POP IN & POP UP!” for this very special Fall market ♥️

EAT • SIP • SHOP • LOCAL

Go Jenny Go
Rose and Fern Cellars
Neva Nez Vintage
Porter Lee’s
Garden Smith
Wag Theory
Our Vintage Secret Milwaukie
Paloma Danger Shop

Ames Meat Research will be serving up something delectable! ( )

Creators and Curators Market is located at Milwaukie Floral 💐

Yoshi's top 3 tips for having a great day: 😃 Smile  🍂Wear clothes that make you happy (like a fun fall bandana!) ❤️ Spen...
08/10/2022

Yoshi's top 3 tips for having a great day:
😃 Smile
🍂Wear clothes that make you happy (like a fun fall bandana!)
❤️ Spend time with someone that fills you with joy

📷: .the.pooton

Pups and humans can have such strong communication, even when no words are exchanged. ⁠ ⁠ Can you tell what's been on yo...
07/10/2022

Pups and humans can have such strong communication, even when no words are exchanged. ⁠ ⁠ Can you tell what's been on your dog's mind today? 🐶♥️

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Our Story

Our Manifesto

We stand for a world where every dog is valued and adored. We believe they teach us to be more kind, patient, and light hearted. We smile more when dogs are around. -- We believe in the joy of everyday adventure. We believe that life moves fast, but moments should be savored. We want to bring joy and connection to the community we serve. -- We stand for craftsmanship and smart design. We believe that quality matters, for ourselves and for our pets. We strive to learn and grow every day. All with our dogs by our side.

About the Founder

Hello, friends! My name is Jenny Ostoj, and I'm the founder of Wag Theory. I'm a self taught designer and maker that would have considered myself more of a rule follower than a creative for many years. With an MBA and other professional certifications under my belt, I never imagined that my path would lead me to where I am today.