04/07/2022
Punishment is not necessary. I can show you how how to use reinforcement to achieve your goals.
Apology alert! I came across a post by a local dog trainer. The post says “what’s in your tool kit?” and the photo shows a bunch of aversive tools such as a prong collar and a shock collar.
I can see why people get roped into these techniques. They are sold by trainers who appear likeable and confident and compelling. We see similar techniques by harmful “trainers” well packaged on network TV. But here’s the thing: what they are marketing is actually designed to make your dog more afraid. It works because it’s not pleasant for the dog. Pain, intimidation and discomfort are potent motivators.
My apology is this: I’m sorry that my profession has done such a poor job of getting consistent and correct (and fear free) messaging out to diligent owners like yourself.
I’m sorry you’re being advertised:
🚫Painful tools, such as prong collars
🚫Electric shock devices labeled as “ecollars” to diminish the reason they work
🚫Outdated techniques such as leash corrections, packaged incorrectly as “mimicking the way dogs communicate”
🚫The diversion that positive reinforcement training is just “cookie pushing”
I have a lot of things in my tool kit, but pain + intimidation aren’t in it. Ask questions. Do research. Feel comfortable. ✅
If your hair dresser wasn’t taught in a proper program, you would fire them. If your plumber learned by watching a home renovation show, you would fire them. If your mechanic broke your car, he would be fired. Hold your trainer to the same standards!
