01/06/2024
Good afternoon PupLuxe family! June 1st marks the first day of LGBTQ+ Pride Month. In years past, we've made a post about why it's important to us, but this year we're accompanying that with a profile picture change for the month of June.
We chose not to do this the past 2 years due to how oversaturated social media becomes with what appears to be "corporate pandering" to an audience that is wary of "virtue signaling." However, we feel that this sentiment does not apply to us. We ARE an LGBTQ-owned business and we do employ people who belong to the LGBTQ+ community. For these reasons, we believe that we have a responsibility to make our advocacy for this community crystal clear.
Our Pride logo is based on the Progress Pride Flag designed by non-binary artist Daniel Quasar in 2018. We believe this this version of the flag best represents the importance of diversity and inclusion. The addition of the brown colors and the blue/pink/and white colors adds focus to 2 of our most vulnerable demographics, LGBTQ people of color and trans/non-binary people.
To learn more about the flags and colors of the LGBTQ+ community, check out this great resource: https://outrightinternational.org/insights/flags-lgbtiq-community
-