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identity Pet Nutrition Real Meat. Always Honest. Crafted Fresh. Never Frozen. It's our Identity.

identity is excited to be included with our fresh frozen foods on Truthaboutpetfood.com’s 2025 list of pet foods “I woul...
02/12/2024

identity is excited to be included with our fresh frozen foods on Truthaboutpetfood.com’s 2025 list of pet foods “I would trust to feed my own pets” released yesterday. This adds another verified trust factor for pet parents feeding our foods!

BFCM 2024 Save Big. Love Bigger! Savings Sales Event is now live! 30% off sitewide & more at identitypet.com 11/27 to 12...
28/11/2024

BFCM 2024 Save Big. Love Bigger! Savings Sales Event is now live! 30% off sitewide & more at identitypet.com 11/27 to 12/2. CODE: BFCM30. Terms & limitations may apply.

🍾 on ice! 🍾 of pet foods that is! Dry ice has landed & we’re all set for our biggest sale of the year! Early access is o...
27/11/2024

🍾 on ice! 🍾 of pet foods that is! Dry ice has landed & we’re all set for our biggest sale of the year! Early access is open now! BFCM 2024 | Save Big. Love Bigger! https://shorturl.at/6n3Cm

We’re fighting for breast cancer today at the Susan G. Komen More Than Pink Walk in Denver, CO! We’re excited to donate ...
12/10/2024

We’re fighting for breast cancer today at the Susan G. Komen More Than Pink Walk in Denver, CO! We’re excited to donate over $5,000 to this cause this year, more than doubling last year’s contribution. This was made possible because of generous customer donations at identitypet.com throughout the year & your support to help us double the growth of our small business again this year!

If you missed us today, visit us tomorrow at Denver Dog Days at Sloans Lake! When you support small business you support local communities & causes that matter!

Did you know we don’t use MDM (mechanically deboned) or MSM (mechanically separated) meat or poultry in our products & c...
12/10/2024

Did you know we don’t use MDM (mechanically deboned) or MSM (mechanically separated) meat or poultry in our products & common in kibble & raw pet foods? We use 100% pure muscle meat! This means our diets are 100% boneless & we use 100% pure muscle meat to keep nutrients like phosphorous & calcium low to promote urinary & kidney health. This also means our 100% pure muscle meat diets are packed with protein to fuel your pets energy requirements without sacrifice!

A popular question we (and all pet foods) get is if our foods are formulated to AAFCO standards! Yes they are!
11/10/2024

A popular question we (and all pet foods) get is if our foods are formulated to AAFCO standards! Yes they are!

Have you tried our Persona Collection dog & cat foods? These diets raise the bar for single source novel protein diets! ...
01/10/2024

Have you tried our Persona Collection dog & cat foods? These diets raise the bar for single source novel protein diets! Born Wild, Fed Right!

Come visit us at Sam’s Cats & Dogs, Naturally’s Anniversary Sale in Monroe, WA today!
03/08/2024

Come visit us at Sam’s Cats & Dogs, Naturally’s Anniversary Sale in Monroe, WA today!

Visit us at CatCon in Pasadena, CA today & tomorrow!
03/08/2024

Visit us at CatCon in Pasadena, CA today & tomorrow!

Buy 3 Get 1 Free all month long !
02/08/2024

Buy 3 Get 1 Free all month long !

Buy 3 Get 1 Free all month !
02/08/2024

Buy 3 Get 1 Free all month !

Happy 4th of July! Our offices will be closed the rest of the week but we’re open for business at identitypet.com with o...
04/07/2024

Happy 4th of July!

Our offices will be closed the rest of the week but we’re open for business at identitypet.com with our Red, White & Woof 4th of July Pawsome Savings Event!🐾🐶🐱🎆

28/05/2024

🐔 Identity de-boned chicken wings make a great snack or meal topper for your dogs AND cats!

👍 Gently cooked to ensure they're pathogen-free & safe.

✅ Human Grade

😺🐶 Great for both dogs and cats

🚫🦴 No bones to worry about!

👉 💻 Add them to your next curbside or deliver order at www.FirehousePetshop.com

- Your pet's happy place -



❤ Firehouse Pet Shop
📞 509 668 7387 (PETS)
💻 firehousepetshop.com

25/05/2024

If you are looking for top quality kibble alternatives from trusted sources has you covered! If you are looking for kibble convenince look no further than or air dried or freeze dried options! If you want a moisture rich highly palatable option try or wet food or gently cooked frozen options!

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30% off sitewide & other great deals at identitypet.com until Monday! Terms may apply

Persona Quail Dog cans $69.99 thru Monday at identitypet.com!

BFCM 2024 Save Big. Love Bigger! Savings Sales Event is now live! 30% off sitewide & more at identitypet.com 11/27 to 12/2. CODE: BFCM30. Terms & limitations may apply.

Denver Dog Days! Sloan’s Lake today until 2!

We’re fighting for breast cancer today at the Susan G. Komen More Than Pink Walk in Denver, CO! We’re excited to donate over $5,000 to this cause this year, more than doubling last year’s contribution. This was made possible because of generous customer donations at identitypet.com throughout the year & your support to help us double the growth of our small business again this year! If you missed us today, visit us tomorrow at Denver Dog Days at Sloans Lake! When you support small business you support local communities & causes that matter! #coloradoproud #coloradosmallbusiness #jointhefight #denverdogdays #smallbusiness #supportlocal

Built for the Wild at Heart! Try identity today! identitypet.com

Learn more: https://www.identitypet.com/blogs/news/why-do-your-fresh-frozen-gently-cooked-cat-foods-have-fruits-vegetables-i-thought-cats-were-obligate-carnivores

In August, find a participating retailer at identitypet.com/find for Buy 3, Get 1 Free on all our canned dog & cat foods! identitypet.com

Save $10 OFF ANY DOG product on orders $59.99+ (excluding auto-ship orders) until August 3! Discount automatically applied at checkout. identitypet.com

Come get your free samples at Dogs Night Out @thelyriccinema in Ft. Collins, CO brought to you by @poudrepetfeedsupply

Thanks for the shoutout @busterellahudson!

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Real Meat. Always Honest. Crafted Fresh. Never Frozen. It's our identity.

identity develops & markets the highest quality luxury assortment of alternative small-batch clean-label pet foods. It’s our goal to be the leader in what we recognize as an emerging niche within the pet industry, by developing a portfolio of responsible, sustainably-sourced, highly nutritious canned, freeze-dried & air-dried foods & treats, using only the freshest ingredients to offer comprehensive health & wellness solutions for companion pets & their owners.