TrueKeratin

TrueKeratin TrueKeratin Eco-Lux Hair Care Only natural and certified organic ingredients are used in the haircare products we provide. in 2009.

The fruits, herbs, oils, and keratin used have been carefully sourced from trusted, certified suppliers who are opposed to animal testing and who share our ethics concerning the environment. A rapidly growing leader in the beauty industry, TrueKeratin Inc. markets more than 11 different haircare products world wide. Selling its products exclusively at authorized hair salons and distributors. Luz D

e Armas, a celebrated business woman with over 25 years of experience in the beauty industry, and Karla Montenegro, who holds a bachelors degree in finance and strong marketing skills, founded TrueKeratin Inc. Together they have shaped their entrepreneurial creation into a market winner, succeeding through their strong beliefs in honesty, integrity and Keratin Treatment varieties. TrueKeratin Inc ships its haircare products to distributors who deliver the merchandise to hair salons where consumers purchase the company's products. The bottles are all packaged in a stylish and unique bottle design with its colorful featured fruit in the front. The company’s firm approach of distributor-to-salon-to-consumer has kept the company brand highly valued, and extensively sought after.

✨ Winter Hair Care Must-Have: SuperSleek+ Deep Hydration Mask! Cold weather = dry, brittle hair... but not anymore! 💧 Ou...
17/12/2024

✨ Winter Hair Care Must-Have: SuperSleek+ Deep Hydration Mask!

Cold weather = dry, brittle hair... but not anymore! 💧 Our SuperSleek+ Deep Hydration Mask is your ultimate winter rescue, delivering intense moisture, smoothing frizz, and repairing damage caused by harsh winter winds and indoor heating.

🌿 Why You’ll Love It:
💧 Deeply hydrates and softens dry, winter-worn hair
🌾 Enriched with Certified Organic Rice Protein to strengthen and restore
✨ Reduces frizz and enhances smooth, sleek shine

Winter can be tough on your hair, but the SuperSleek+ Mask keeps your locks soft, strong, and smooth all season long! 🧖‍♀️

📣 Treat your hair to some TLC this winter – your strands will thank you!

✨ Say goodbye to frizz and hello to silky-smooth blonde hair with EverBlonde Smooth-Guard Serum! ✨This serum is specific...
07/11/2024

✨ Say goodbye to frizz and hello to silky-smooth blonde hair with EverBlonde Smooth-Guard Serum! ✨

This serum is specifically designed to give blondes the ultimate protection and shine, whether you’re natural or color-treated. Here’s why you’ll love it:

🌼 Anti-Frizz Magic: Smooth-Guard Serum tames frizz and flyaways without weighing your hair down, keeping your blonde strands looking polished and sleek all day long.

🌞 Heat & UV Protection: Protect your hair from daily heat styling and sun exposure! Smooth-Guard creates a shield that preserves your hair’s color and prevents fading, keeping your blonde tones vibrant and fresh.

💧 Intense Hydration: Infused with nourishing ingredients, this serum restores moisture to dry, damaged hair, leaving it softer, smoother, and easier to manage.

🌟 Enhanced Shine: Bring out your hair’s natural radiance! Smooth-Guard Serum adds a beautiful, light-reflecting gloss that makes blondes shine like never before.

🎃👻 Happy Halloween! 🎃👻🍬Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, tr...
31/10/2024

🎃👻 Happy Halloween! 🎃👻🍬

Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, treats, and fun with family and friends! ✨

🎃👻🍬Happy Halloween!🍬🎃👻Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, tre...
31/10/2024

🎃👻🍬Happy Halloween!🍬🎃👻

Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, treats, and fun with family and friends! ✨

🌿 **Did You Know?** 🌿Aloe vera contains enzymes that help remove dead skin cells from the scalp, promoting healthy hair ...
25/10/2024

🌿 **Did You Know?** 🌿

Aloe vera contains enzymes that help remove dead skin cells from the scalp, promoting healthy hair growth while reducing dandruff! 💚 Plus, it’s a natural conditioner that leaves your hair soft and shiny. ✨

Want to experience these benefits? Our **BioCare Duo** from TrueKeratin is packed with aloe vera to give your hair the ultimate nourishment it deserves! 💧

Try it today at **www.true-keratin.com**!

🌿 Aloe Vera = Hair’s Best Friend! 🌿Did you know aloe vera is packed with hair-loving benefits? 💚It hydrates deeply for s...
23/10/2024

🌿 Aloe Vera = Hair’s Best Friend! 🌿

Did you know aloe vera is packed with hair-loving benefits? 💚

It hydrates deeply for soft, silky strands 💧
Helps soothe a dry, itchy scalp 🧖‍♀️
Adds shine while taming frizz ✨
Promotes healthy hair growth! 🌱
Ready to give your hair the aloe boost it deserves? Check out our BioCare Duo from TrueKeratin, infused with all the aloe goodness to keep your hair nourished and gorgeous every day! 💆‍♀️

Try it now at www.true-keratin.com! 🌟

🌿 Discover the Power of Aloe Vera! 🌿Say hello to the Aloe Vera Duo from TrueKeratin – your new go-to for naturally nouri...
22/10/2024

🌿 Discover the Power of Aloe Vera! 🌿

Say hello to the Aloe Vera Duo from TrueKeratin – your new go-to for naturally nourished, hydrated hair! 💧 Our shampoo and conditioner are packed with the incredible benefits of aloe vera, delivering salon-quality results that leave your hair feeling smooth, shiny, and rejuvenated.

✨ Why the Aloe Vera Duo?

Deeply hydrates each strand 💧
Soothes your scalp 🌿
Leaves hair looking sleek and frizz-free for days!
Ready for a hair care transformation? Give the Aloe Vera Duo a try today! Visit us at www.true-keratin.com and get one step closer to your healthiest hair ever. 💚

✨ Discover the Magic of Our Moroccan Miracle Blow-Dry Smoothing Cream! ✨Get ready for frizz-free, hydrated, and perfectl...
17/10/2024

✨ Discover the Magic of Our Moroccan Miracle Blow-Dry Smoothing Cream! ✨

Get ready for frizz-free, hydrated, and perfectly styled hair that lasts up to 3 days! 💧 Our miracle cream locks in moisture and protects each strand from heat damage, keeping your hair smooth, sleek, and gorgeous—even after using your favorite styling tools. 💁‍♀️

Say goodbye to frizz and hello to silky, nourished hair that stays in place without the worry. Try the Moroccan Miracle Blow-Dry Smoothing Cream for your next blowout and feel the difference!

✨ The Magic of Hydrated Hair with Argan Oil ✨Proper hydration = strong, shiny, and resilient hair. 💧 When your hair is m...
08/10/2024

✨ The Magic of Hydrated Hair with Argan Oil ✨

Proper hydration = strong, shiny, and resilient hair. 💧 When your hair is moisturized, it stays healthy, smooth, and less prone to breakage.

Argan oil is a game-changer! Rich in fatty acids, vitamin E, and antioxidants, it deeply hydrates, plumps up hair follicles, and adds natural shine. Plus, it protects from damage and soothes the scalp. 🧴💛

🌟 Discover the perfect hair care match with TrueKeratin! 🌟From smooth and sleek to voluminous and bouncy, we have a coll...
04/10/2024

🌟 Discover the perfect hair care match with TrueKeratin! 🌟

From smooth and sleek to voluminous and bouncy, we have a collection for every hair type. Whether you're looking to hydrate, strengthen, or tame your tresses, our premium formulas are designed to give your hair the love it deserves. 💇‍♀️✨

Ready to transform your hair routine? Visit us at www.true-keratin.com and explore our full range of products. Your dream hair is just a click away—give them a try today! 💖

✨ Say Goodbye to Frizz and Hello to Shine! ✨If you haven’t tried TrueKeratin’s #1 Best Sellers, now’s the time! The Mor...
20/09/2024

✨ Say Goodbye to Frizz and Hello to Shine! ✨

If you haven’t tried TrueKeratin’s #1 Best Sellers, now’s the time! The Moroccan Miracle Blow-Dry Smoothing Cream and Smooth-Guard Serum are total game-changers for prepping your hair each day. 💇‍♀️💨

Start your routine with the Blow-Dry Smoothing Cream, which works wonders to smooth and tame frizz while cutting your blow-dry time in half. 🌬️ Then finish off with the Smooth-Guard Serum for that extra boost of shine and protection! ✨

Not only do they leave your hair silky and sleek, but they also keep your locks looking healthy and gorgeous all day long. Your hair deserves the best, and these products will make sure you’re frizz-free and shining from morning to night! 🌟

🍂✨ Get Your Hair Ready for Autumn with TrueKeratin’s Moroccan Miracle Collection! ✨🍂As the crisp autumn air rolls in, it...
18/09/2024

🍂✨ Get Your Hair Ready for Autumn with TrueKeratin’s Moroccan Miracle Collection! ✨🍂

As the crisp autumn air rolls in, it’s the perfect time to give your hair some extra love and hydration. The Moroccan Miracle Collection from TrueKeratin is your secret weapon for soft, nourished locks all season long. 🍁💆‍♀️

Packed with certified organic argan oil, this collection deeply hydrates and repairs your hair, leaving it silky smooth and frizz-free. 🌟 Whether you're battling dry air or windy days, your hair will stay strong, shiny, and healthy!

🍃 Why it’s perfect for fall:

Locks in moisture for deep hydration 💧
Nourishes and repairs damage from summer ☀️
Provides frizz control and shine ✨
Give your hair the TLC it deserves as we head into the coziest season. TrueKeratin’s Moroccan Miracle is a must-have to keep your hair looking flawless all autumn! 🍁

💁‍♀️ The Secret to a Perfect Blowout? Primer First! 💨✨Before you pick up that blow dryer, don’t forget the most importan...
11/09/2024

💁‍♀️ The Secret to a Perfect Blowout? Primer First! 💨✨

Before you pick up that blow dryer, don’t forget the most important step—using a primer! Applying a blow-dry primer is key to protecting your hair from heat damage, reducing frizz, and ensuring a smooth, long-lasting style. 💆‍♀️🔥

We swear by the Moroccan Miracle Blow-Dry Smoothing Cream from TrueKeratin, and here’s why:

🌟 Smooths and tames frizz for a sleek, flawless finish. 🌟 Cuts blow-dry time in half (more time to enjoy your day!). 🌟 Heat protection to keep your hair healthy and damage-free. 🌟 Infused with pure certified organic Argan oil, it nourishes and hydrates your hair, leaving it soft, shiny, and silky smooth.

Whether you’re going for a bouncy blowout or sleek strands, this is a game-changer for achieving salon-worthy results at home. ✨

Make your blow-dry routine a breeze with TrueKeratin’s Moroccan Miracle. Your hair will thank you! 🙌

🏊‍♀️☀️ Just finished a refreshing swim? Don’t forget about your hair! Chlorine can be harsh on those beautiful locks, st...
05/09/2024

🏊‍♀️☀️ Just finished a refreshing swim? Don’t forget about your hair! Chlorine can be harsh on those beautiful locks, stripping away moisture and leaving it dry and damaged. That’s why it’s so important to use a shampoo that efficiently removes chlorine and replenishes the hydration your hair desperately needs. 💧✨

Our Summertime Rejuvenating After Sun Shampoo is the perfect solution! It cleanses away chlorine, salt, and impurities while delivering intense hydration, leaving your hair soft, shiny, and healthy after every swim. 🌊💦

Keep your hair fresh and hydrated all summer long!

🌸

☀️ Our Water Immersion Cream from the Summertime Collection is your go-to shield against the harsh effects of chlorinate...
23/08/2024

☀️ Our Water Immersion Cream from the Summertime Collection is your go-to shield against the harsh effects of chlorinated pools and salty ocean.

Chlorine and salt can strip your hair of its natural moisture, leading to dryness, frizz, and damage. But with our unique formula, you can dive in without worry!

This cream forms a protective barrier around each strand, locking in moisture and preventing the absorption of harmful chemicals. It also nourishes and hydrates your hair, leaving it soft, smooth, and beach-ready all summer long.

Don’t let the summer sun and surf ruin your hair’s health—grab your Water Immersion Cream today and keep your locks looking gorgeous all season! 🌞

☀️✨ Your GO TO Summertime Hair Essentials Kit! 🌴🕶️This all-in-one kit is designed to combat the harsh effects of sun, s...
06/08/2024

☀️✨ Your GO TO Summertime Hair Essentials Kit! 🌴🕶️

This all-in-one kit is designed to combat the harsh effects of sun, salt water, and chlorine, ensuring your hair stays luscious and vibrant no matter where your adventures take you. Plus, it all comes in a FREE beach bag with a handy beach hair detangling brush. These best-sellers are your ticket to an unforgettable summer adventure!

What’s included?

🌊 After-Sun Shampoo: Say goodbye to salt, sand, chlorine, and sunscreen residues with every wash.

🌞 After-Sun Mask: Rewind sun damage and instantly nourish your hair, keeping it healthy and shiny.

🏊‍♀️ Pre-Swim Cream: This water-resistant cream provides UV defense, shields your hair from salt and chlorinated water, prevents green hair, and protects your natural color.

🌟 UV Protective Mist: A lightweight mist that tames frizz, minimizes color fade, and provides up to 12 hours of UV protection.

🎁 Beach Hair Detangling Brush: Effortlessly detangle your hair after a fun day at the beach.

ALL YOURS 30% OFF SUMMER SALE. NO CODE NEEDED at true-keratin.com

Pack your summer with unforgettable moments and flawless hair with the TrueKeratin Summertime Hair Essentials Kit! 🏖️👒

Hair Sunscreen Spray You Didn't Know Existed 🌞✨Ever heard of sunscreen for your hair? Yep, it’s a thing, and it’s a game...
03/08/2024

Hair Sunscreen Spray You Didn't Know Existed 🌞✨
Ever heard of sunscreen for your hair? Yep, it’s a thing, and it’s a game-changer! 🧴✨

Introducing our Scalp & Hair Mist Organic and Natural Sunscreen. This lightweight, no-oily-residue spray is here to protect your luscious locks from the sun’s harmful rays. ☀️🌴 Made with certified organic ingredients, it’s like a summer vacation for your hair!

Keep your scalp and hair safe and stylish with this unique, must-have product. Your hair will thank you! 💁‍♀️💛

☀️✨ Protect Your Hair This Summer with Our UV Protective Mist! ✨☀️Summer is here, and while we love soaking up the sun, ...
31/07/2024

☀️✨ Protect Your Hair This Summer with Our UV Protective Mist! ✨☀️

Summer is here, and while we love soaking up the sun, it's crucial to shield our hair from harmful UV rays. Our Summertime UV Protective Mist is your hair's new best friend! Here's why:

🌞 Protects Against UV Damage: Prolonged exposure to the sun can weaken and damage hair, causing it to become dry, brittle, and prone to breakage. Our mist creates a protective barrier, keeping your hair healthy and strong.

🎨 Ideal for Color-Treated Hair: UV rays can fade and dull colored hair, especially blonde and bleached hair. Our mist helps maintain vibrant color, ensuring your locks stay stunning all summer long.

Give your hair the love it deserves and keep it looking fabulous under the sun with our Summertime UV Protective Mist! 🌴💛

Address

FL

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+13054568371

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Our Story

TrueKeratin is your local hair care store in the Doral area. Established in 2010, TrueKeratin boasts a fantastic line of natural, organic, eco-friendly hair care products. Whether you are looking for shampoo, conditioner, styling products, or hair masques, we’ve got something for you. We proudly offer sulfate-free, paraben-free, and color-safe products and all of our packaging down to the bottles themselves are bio-degradable. Our products are made in the USA, using organic ingredients from certified suppliers, and are never tested on animals. Come see us or shop online today!