TrueKeratin

TrueKeratin TrueKeratin Eco-Lux Hair Care Only natural and certified organic ingredients are used in the haircare products we provide. in 2009.

The fruits, herbs, oils, and keratin used have been carefully sourced from trusted, certified suppliers who are opposed to animal testing and who share our ethics concerning the environment. A rapidly growing leader in the beauty industry, TrueKeratin Inc. markets more than 11 different haircare products world wide. Selling its products exclusively at authorized hair salons and distributors. Luz D

e Armas, a celebrated business woman with over 25 years of experience in the beauty industry, and Karla Montenegro, who holds a bachelors degree in finance and strong marketing skills, founded TrueKeratin Inc. Together they have shaped their entrepreneurial creation into a market winner, succeeding through their strong beliefs in honesty, integrity and Keratin Treatment varieties. TrueKeratin Inc ships its haircare products to distributors who deliver the merchandise to hair salons where consumers purchase the company's products. The bottles are all packaged in a stylish and unique bottle design with its colorful featured fruit in the front. The company’s firm approach of distributor-to-salon-to-consumer has kept the company brand highly valued, and extensively sought after.

✨ Why Every Blonde Needs EverBlonde Serum! ✨Blondes, your hair deserves extra love and care—and the EverBlonde Hair Seru...
22/01/2025

✨ Why Every Blonde Needs EverBlonde Serum! ✨

Blondes, your hair deserves extra love and care—and the EverBlonde Hair Serum is your ultimate go-to for keeping your locks flawless! 💛 Whether you’re rocking icy platinum, golden highlights, or cool silver tones, here’s why this serum is a must-have:

💧 Hydration Hero: Blonde hair tends to dry out quickly—EverBlonde Serum delivers deep moisture to keep your strands soft and smooth.
✨ Brass Buster: Neutralizes yellow and brassy tones, leaving your blonde or silver hair vibrant and radiant.
🌿 Heat & UV Protection: Shields your delicate strands from heat styling and sun exposure.
🌟 Shine Amplifier: Adds a sleek, glossy finish that turns heads everywhere you go.

📣 How to Use It: Apply a small amount to damp or dry hair, focusing on mid-lengths and ends. Style as usual and watch your hair transform!

Blondes, don’t let dryness or brassiness steal your shine—let EverBlonde Serum bring out your best hair ever! ✨

✨ **Shiny, Sleek, and Brass-Free: Meet EverBlonde Hair Serum!** ✨ TrueKeratin EverBlonde Hair Serum—a lightweight, nour...
21/01/2025

✨ **Shiny, Sleek, and Brass-Free: Meet EverBlonde Hair Serum!** ✨
TrueKeratin EverBlonde Hair Serum—a lightweight, nourishing serum that takes your hair care routine to the next level.

💛 **Why You’ll Love It:**
✨ **Neutralizes Brassiness**: Keeps your blonde and silver locks cool and vibrant.
💧 **Deep Hydration**: Smooths frizz and seals in moisture for sleek, shiny hair.
🌿 **Protects**: Shields your hair from heat styling and environmental damage.
🌟 **Enhances Shine**: Adds a glossy, polished finish you’ll love flaunting.

📣 **Pro Tip**: Apply a small amount to damp or dry hair before styling for an instant boost of hydration and shine. Perfect for touch-ups on the go, too!

Give your blonde and silver locks the care they deserve with EverBlonde Hair Serum—because stunning hair starts with the right product. 💫

🌟 Blonde & Silver Hair Goals Start Here! 🌟Blondes and silver-haired beauties, maintaining your radiant locks is more tha...
15/01/2025

🌟 Blonde & Silver Hair Goals Start Here! 🌟

Blondes and silver-haired beauties, maintaining your radiant locks is more than just a routine—it’s a commitment to keeping your color vibrant, your strands healthy, and your confidence shining! 💛✨

Here’s why maintenance is key:
✨ Neutralizing Brassiness: Keep those unwanted yellow tones at bay for cool, icy hues.
💧 Hydration is Essential: Blonde and silver hair can dry out quickly, so deep moisture is a must.
🌿 Strength Matters: Lightened hair is more fragile and needs extra TLC to prevent breakage.

That’s where EverBlonde by TrueKeratin comes in—your ultimate shower savior! 💫

🌟 Why EverBlonde?
💛 Neutralizes brassiness for cooler, salon-fresh tones.
💧 Deeply hydrates to restore softness and shine.
🌿 Sulfate-free formula protects your delicate strands.
✨ Leaves your hair vibrant, healthy, and oh-so-glossy!

📣 Pro Tip: Use EverBlonde 2-3 times a week to maintain your dream color and keep your hair feeling as fabulous as it looks.

Don’t let brassiness or dryness dull your sparkle—make EverBlonde your go-to for vibrant, show-stopping blonde and silver hair! 💫

🌟 **The Magic of EverBlonde!** 🌟 Blondes and silver-haired beauties, your shower just got an upgrade! 💛✨ Say hello to *...
14/01/2025

🌟 **The Magic of EverBlonde!** 🌟

Blondes and silver-haired beauties, your shower just got an upgrade! 💛✨ Say hello to **EverBlonde** by TrueKeratin—the ultimate must-have for vibrant, healthy hair that shines like never before.

✨ **Why EverBlonde is a Game-Changer:**
💛 **Neutralizes Brassiness**: Keeps your blonde or silver locks cool-toned and radiant.
💧 **Deeply Hydrating**: Restores moisture and softness for silky-smooth strands.
🌿 **Gentle & Sulfate-Free**: Safe for color-treated hair, leaving it fresh and protected.
✨ **Boosts Shine**: Enhances your natural glow, making your hair the center of attention.

Ladies, don’t let dullness or dryness dim your light—EverBlonde is the magical touch your hair needs! 💫 Whether you're rocking a bold blonde or elegant silver, this product is designed to make your hair feel as amazing as it looks.

📣 **Pro Tip**: Use it 2-3 times a week for best results and enjoy salon-level care right at home!

💛 Add EverBlonde to your routine and let your hair shine like a star. Shop now! ✨

Happy New Year! 🎆 May this year be filled with gorgeous and breathtakingly healthy hair! 😜
01/01/2025

Happy New Year! 🎆 May this year be filled with gorgeous and breathtakingly healthy hair! 😜

✨ Winter Hair Care Must-Have: SuperSleek+ Deep Hydration Mask! Cold weather = dry, brittle hair... but not anymore! 💧 Ou...
17/12/2024

✨ Winter Hair Care Must-Have: SuperSleek+ Deep Hydration Mask!

Cold weather = dry, brittle hair... but not anymore! 💧 Our SuperSleek+ Deep Hydration Mask is your ultimate winter rescue, delivering intense moisture, smoothing frizz, and repairing damage caused by harsh winter winds and indoor heating.

🌿 Why You’ll Love It:
💧 Deeply hydrates and softens dry, winter-worn hair
🌾 Enriched with Certified Organic Rice Protein to strengthen and restore
✨ Reduces frizz and enhances smooth, sleek shine

Winter can be tough on your hair, but the SuperSleek+ Mask keeps your locks soft, strong, and smooth all season long! 🧖‍♀️

📣 Treat your hair to some TLC this winter – your strands will thank you!

✨ Say goodbye to frizz and hello to silky-smooth blonde hair with EverBlonde Smooth-Guard Serum! ✨This serum is specific...
07/11/2024

✨ Say goodbye to frizz and hello to silky-smooth blonde hair with EverBlonde Smooth-Guard Serum! ✨

This serum is specifically designed to give blondes the ultimate protection and shine, whether you’re natural or color-treated. Here’s why you’ll love it:

🌼 Anti-Frizz Magic: Smooth-Guard Serum tames frizz and flyaways without weighing your hair down, keeping your blonde strands looking polished and sleek all day long.

🌞 Heat & UV Protection: Protect your hair from daily heat styling and sun exposure! Smooth-Guard creates a shield that preserves your hair’s color and prevents fading, keeping your blonde tones vibrant and fresh.

💧 Intense Hydration: Infused with nourishing ingredients, this serum restores moisture to dry, damaged hair, leaving it softer, smoother, and easier to manage.

🌟 Enhanced Shine: Bring out your hair’s natural radiance! Smooth-Guard Serum adds a beautiful, light-reflecting gloss that makes blondes shine like never before.

🎃👻 Happy Halloween! 🎃👻🍬Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, tr...
31/10/2024

🎃👻 Happy Halloween! 🎃👻🍬

Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, treats, and fun with family and friends! ✨

🎃👻🍬Happy Halloween!🍬🎃👻Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, tre...
31/10/2024

🎃👻🍬Happy Halloween!🍬🎃👻

Wishing you and your little trick-or-treaters a safe and spook-tacular night! Enjoy the magic, treats, and fun with family and friends! ✨

🌿 **Did You Know?** 🌿Aloe vera contains enzymes that help remove dead skin cells from the scalp, promoting healthy hair ...
25/10/2024

🌿 **Did You Know?** 🌿

Aloe vera contains enzymes that help remove dead skin cells from the scalp, promoting healthy hair growth while reducing dandruff! 💚 Plus, it’s a natural conditioner that leaves your hair soft and shiny. ✨

Want to experience these benefits? Our **BioCare Duo** from TrueKeratin is packed with aloe vera to give your hair the ultimate nourishment it deserves! 💧

Try it today at **www.true-keratin.com**!

🌿 Aloe Vera = Hair’s Best Friend! 🌿Did you know aloe vera is packed with hair-loving benefits? 💚It hydrates deeply for s...
23/10/2024

🌿 Aloe Vera = Hair’s Best Friend! 🌿

Did you know aloe vera is packed with hair-loving benefits? 💚

It hydrates deeply for soft, silky strands 💧
Helps soothe a dry, itchy scalp 🧖‍♀️
Adds shine while taming frizz ✨
Promotes healthy hair growth! 🌱
Ready to give your hair the aloe boost it deserves? Check out our BioCare Duo from TrueKeratin, infused with all the aloe goodness to keep your hair nourished and gorgeous every day! 💆‍♀️

Try it now at www.true-keratin.com! 🌟

🌿 Discover the Power of Aloe Vera! 🌿Say hello to the Aloe Vera Duo from TrueKeratin – your new go-to for naturally nouri...
22/10/2024

🌿 Discover the Power of Aloe Vera! 🌿

Say hello to the Aloe Vera Duo from TrueKeratin – your new go-to for naturally nourished, hydrated hair! 💧 Our shampoo and conditioner are packed with the incredible benefits of aloe vera, delivering salon-quality results that leave your hair feeling smooth, shiny, and rejuvenated.

✨ Why the Aloe Vera Duo?

Deeply hydrates each strand 💧
Soothes your scalp 🌿
Leaves hair looking sleek and frizz-free for days!
Ready for a hair care transformation? Give the Aloe Vera Duo a try today! Visit us at www.true-keratin.com and get one step closer to your healthiest hair ever. 💚

✨ Discover the Magic of Our Moroccan Miracle Blow-Dry Smoothing Cream! ✨Get ready for frizz-free, hydrated, and perfectl...
17/10/2024

✨ Discover the Magic of Our Moroccan Miracle Blow-Dry Smoothing Cream! ✨

Get ready for frizz-free, hydrated, and perfectly styled hair that lasts up to 3 days! 💧 Our miracle cream locks in moisture and protects each strand from heat damage, keeping your hair smooth, sleek, and gorgeous—even after using your favorite styling tools. 💁‍♀️

Say goodbye to frizz and hello to silky, nourished hair that stays in place without the worry. Try the Moroccan Miracle Blow-Dry Smoothing Cream for your next blowout and feel the difference!

✨ The Magic of Hydrated Hair with Argan Oil ✨Proper hydration = strong, shiny, and resilient hair. 💧 When your hair is m...
08/10/2024

✨ The Magic of Hydrated Hair with Argan Oil ✨

Proper hydration = strong, shiny, and resilient hair. 💧 When your hair is moisturized, it stays healthy, smooth, and less prone to breakage.

Argan oil is a game-changer! Rich in fatty acids, vitamin E, and antioxidants, it deeply hydrates, plumps up hair follicles, and adds natural shine. Plus, it protects from damage and soothes the scalp. 🧴💛

🌟 Discover the perfect hair care match with TrueKeratin! 🌟From smooth and sleek to voluminous and bouncy, we have a coll...
04/10/2024

🌟 Discover the perfect hair care match with TrueKeratin! 🌟

From smooth and sleek to voluminous and bouncy, we have a collection for every hair type. Whether you're looking to hydrate, strengthen, or tame your tresses, our premium formulas are designed to give your hair the love it deserves. 💇‍♀️✨

Ready to transform your hair routine? Visit us at www.true-keratin.com and explore our full range of products. Your dream hair is just a click away—give them a try today! 💖

✨ Say Goodbye to Frizz and Hello to Shine! ✨If you haven’t tried TrueKeratin’s #1 Best Sellers, now’s the time! The Mor...
20/09/2024

✨ Say Goodbye to Frizz and Hello to Shine! ✨

If you haven’t tried TrueKeratin’s #1 Best Sellers, now’s the time! The Moroccan Miracle Blow-Dry Smoothing Cream and Smooth-Guard Serum are total game-changers for prepping your hair each day. 💇‍♀️💨

Start your routine with the Blow-Dry Smoothing Cream, which works wonders to smooth and tame frizz while cutting your blow-dry time in half. 🌬️ Then finish off with the Smooth-Guard Serum for that extra boost of shine and protection! ✨

Not only do they leave your hair silky and sleek, but they also keep your locks looking healthy and gorgeous all day long. Your hair deserves the best, and these products will make sure you’re frizz-free and shining from morning to night! 🌟

🍂✨ Get Your Hair Ready for Autumn with TrueKeratin’s Moroccan Miracle Collection! ✨🍂As the crisp autumn air rolls in, it...
18/09/2024

🍂✨ Get Your Hair Ready for Autumn with TrueKeratin’s Moroccan Miracle Collection! ✨🍂

As the crisp autumn air rolls in, it’s the perfect time to give your hair some extra love and hydration. The Moroccan Miracle Collection from TrueKeratin is your secret weapon for soft, nourished locks all season long. 🍁💆‍♀️

Packed with certified organic argan oil, this collection deeply hydrates and repairs your hair, leaving it silky smooth and frizz-free. 🌟 Whether you're battling dry air or windy days, your hair will stay strong, shiny, and healthy!

🍃 Why it’s perfect for fall:

Locks in moisture for deep hydration 💧
Nourishes and repairs damage from summer ☀️
Provides frizz control and shine ✨
Give your hair the TLC it deserves as we head into the coziest season. TrueKeratin’s Moroccan Miracle is a must-have to keep your hair looking flawless all autumn! 🍁

💁‍♀️ The Secret to a Perfect Blowout? Primer First! 💨✨Before you pick up that blow dryer, don’t forget the most importan...
11/09/2024

💁‍♀️ The Secret to a Perfect Blowout? Primer First! 💨✨

Before you pick up that blow dryer, don’t forget the most important step—using a primer! Applying a blow-dry primer is key to protecting your hair from heat damage, reducing frizz, and ensuring a smooth, long-lasting style. 💆‍♀️🔥

We swear by the Moroccan Miracle Blow-Dry Smoothing Cream from TrueKeratin, and here’s why:

🌟 Smooths and tames frizz for a sleek, flawless finish. 🌟 Cuts blow-dry time in half (more time to enjoy your day!). 🌟 Heat protection to keep your hair healthy and damage-free. 🌟 Infused with pure certified organic Argan oil, it nourishes and hydrates your hair, leaving it soft, shiny, and silky smooth.

Whether you’re going for a bouncy blowout or sleek strands, this is a game-changer for achieving salon-worthy results at home. ✨

Make your blow-dry routine a breeze with TrueKeratin’s Moroccan Miracle. Your hair will thank you! 🙌

Address

FL

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+13054568371

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Our Story

TrueKeratin is your local hair care store in the Doral area. Established in 2010, TrueKeratin boasts a fantastic line of natural, organic, eco-friendly hair care products. Whether you are looking for shampoo, conditioner, styling products, or hair masques, we’ve got something for you. We proudly offer sulfate-free, paraben-free, and color-safe products and all of our packaging down to the bottles themselves are bio-degradable. Our products are made in the USA, using organic ingredients from certified suppliers, and are never tested on animals. Come see us or shop online today!