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High-protein CRAVE™ diets provide the nutrients pets need while catering to their instinctual desires

Like their wolf and big cat ancestors, dogs and cats want the taste and nutrition of a diet that’s high in protein, because it provides the nutrients that give pets lean, healthy bodies and the energy to chase. CRAVE™ pet food was created with these nutritional needs in mind and is always crafted with real, high-quality animal protein.

12/01/2024

Why do some dogs love the snow?

The same reason as you do, according to a Scientific America report: because it’s fun! They like the feeling and the novelty. Some dogs, like huskies, elkhounds, and malamutes, are bred for colder climates and might think very different about snowdrifts than a low-stomached Dachshund who would feel the cold!

Tell us what your dog prefers? Snow or snoozing?

02/01/2024

Nope, dogs don't care about your timeline. They want to explore! It’s what they’re built to do + fulfill their survival instinct to go out and forage for food. Why would you rush that?

11/12/2023

Using scientific studies, we’ve put together a video designed to excite your dog’s natural instincts. Play it to them and see. Did it work?

Show us in the comments below! 👇

10/12/2023

It's no secret that dogs use their noses to explore the world but did you know that their noses are cold so they can sniff out heat? Unlike other mammals, dogs' noses are colder, more moist, and are packed with nerves like their great ancestor, the gray wolf, who used these instincts to hunt down prey.

07/12/2023

Embrace your dog’s instincts and let dogs be dogs!

Optimal pet care means satisfying their instinctual cravings with a nourishing, protein-first diet, like CRAVE. Let their wild side shine!

What has your dog protected you from today?

01/12/2023

Did you know cats have three eyelids?

Two are like ours, one on top and one on the bottom, while the third is called the nictitating membrane. You won’t see it often as it’s typically retracted into the corner of their eyes.

27/11/2023

Why do cats stretch?

Same reason as you: it helps get their blood flowing and bones, joints and muscles loosened up. They also stretch when they're bored or stressed, or to boost their mood by releasing feel-good endorphins. Stretching prepares their muscles for playtime, keeping them agile and ready for action.

10/11/2023

A cat's tongue is incredibly rough, almost like nature's sandpaper, which helps them scrape every last bit of meat off the bone. Allowing them to get maximum nutrition from their food in a fast and effective way.

04/11/2023

From the football field to the open field, athletes and pets alike need a protein-rich diet to fuel their days. That’s why our meat, chicken, or fish-first pet recipes are packed with quality ingredients that would make their ancestors howl with joy.

Hungry for more? Tune in to catch CRAVE during the football game in Frankfurt, Germany this Sunday! 🏈

25/10/2023

While we think of a dog’s hearing as being its greatest instinct ( it’s x4 better than a human's hearing ) puppies are born deaf and only gain their hearing around 3 weeks of age. Until then, they depend on their instincts of smell and touch to locate their mother and milk.

02/10/2023

Maybe even x6 if you’ve got an energetic kitty. It’s their powerful back legs, you see: when they crouch they can kick back for a ‘lift off’ that will propel them into the air.

If you need to cat proof your house that’s about 8ft or 2.4m they can clear with ease.

Make sure you’re powering those muscles with a protein-rich diet like CRAVE. It helps give cats the energy they need to just be cats.

27/09/2023

Summer might be over, but we bet you built some great memories with your pets. There’s something about the sunshine that makes cats act ultra cat-like and dogs more energetic than ever.
We want to see YOUR summer pet pictures. Share your summer adventure pictures with us in the comments below! 🖤

25/09/2023

A cat's natural instinct is to chase small things... most of the time.
Does your cat hunt its toys? Tag us in your videos and prove it.

22/09/2023

They may look cute, but your dog is sleeping in the croissant pose for a reason: it protects their belly, conserves heat, and leaves them ready to spring up at any perceived danger (or from excitement by CRAVE hitting the bowl).

Help give them the energy they need to work, rest, and play by feeding them the protein-rich diet they want to eat: CRAVE.

Did you know this? Share your favorite dog fact here below. 👇

18/09/2023

Cats need the energy that a high-protein diet helps to provide for their wild antics.

Which is why CRAVE and its high-protein recipe gives your pet the nutrition they need, and you the confidence that you’re helping your cat fuel their best life.

01/09/2023

Four major signs are…

🐈 Rubbing on you. They’re marking you as ‘theirs' with their scent
🐈 A straight-up tail when they come to greet you
🐈 Slow blinking is a sign of trust and friendship
🐈 Cats will only sleep and climb on others who they think are in the same social group (if you’ve got a multi-cat household note who will sleep in the same room)

Have we missed any? Show us how your cat loves you in the comments below! 👇

26/08/2023

It is and what better way to start the day off than with a fun fact about our canine friends!

So, a cheetah CAN run faster than a greyhound (70mph vs 45mph), however, it can only do so for 30 seconds - then needs a 30-minute power nap to recover.

Greyhounds are known for their speed and endurance They can run at top speed for several miles. Meaning, no chance for the cheetah, unless it cheats.

Know a good dog fact? Share it here right now👇

Source: BBC Wildlife

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Videos

Scratching Is a normal, instinctual behavior. Cats aren't worried about whether it's "right" or "wrong." It's a way of expressing big emotions like excitement or stress. It's also a way for them to leave behind their scent, file their nails, and stretch.

Did you know playing games with your pup is more fun for them when they test their instincts? Try some of these IQ tests and share your results in the comments. #LetDogsBeDogs #DogChallenge

Cats have over 100 meows – but most only meow at humans. What does your cat do when you try the Meow At My Cat Challenge? #MeowAtMyCatChallenge #LetCatsBeCats #CatChallenge #CatTalk

Why do cats make biscuits? It's an instinct from kittenhood. Kneading would have made their mother’s milk flow faster, so they associate the feeling with being loved and cared for. Adult cats knead to mark territory with paw scent glands, for comfort, and to relax. It's a sign of a happy cat. #LetCatsBeCats #Cats #CatLovers

Nope, dogs don't care about your timeline. They want to explore! It’s what they’re built to do + fulfill their survival instinct to go out and forage for food. Why would you rush that?

He fits, he sits. It’s literally what they're programmed to do: sitting somewhere contained makes them feel safe. Will Dash do it though?

Howling is an ancient trait that stems from wolves communicating with other pack members over long distances. So, the next time your pet interrupts you with the symphony of their howling, remember – it's just them trying to communicate with their new pack: YOU. #LetDogsBeDogs #SatisfyTheirNature #AnimalInstincts

Cats are a predatory species that love to play, especially with toys that move. This instinctive behavior can often not be suppressed and sometimes a game with a piece of ribbon or tinsel feels like prey, so they naturally want to catch and eat them. #LetCatsBeCats

Dogs have been using their noses to explore their surroundings and mark their territory for centuries, which is why they roll around, dig, and sniff snow. Snow also releases a scent that gives a history of other animals in the area and where prey may be lurking nearby, which intrigues curious noses. #LetDogsBeDogs #SatisfyTheirNature #AnimalInstincts #Dogs

“Bunny kicking” is a common self-defense and hunting maneuver cats instinctually use to protect their bellies or attack their prey with the powerful kicks of their hind legs. #LetCatsBeCats #SatisfyTheirNature #AnimalInstincts #Cats

Using scientific studies, we’ve put together a video designed to excite your dog’s natural instincts. Play it to them and see. Did it work? Show us in the comments below! 👇 #LetDogsBeDogs #dognoises

Embrace your dog’s instincts and let dogs be dogs! Optimal pet care means satisfying their instinctual cravings with a nourishing, protein-first diet, like CRAVE. Let their wild side shine! What has your dog protected you from today? #LetDogsBeDogs

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