JackSerpa SMMS

JackSerpa SMMS Jack Serpa has a career track record of building revenue in social media, video, communications, software and market research.

He's launched start-ups like NorthStar Interactive, a provider of online focus groups, which he sold to Arbitron. He's also created new revenue streams within existing corporations, like EntertainmentWire, a division of Business Wire, the Berkshire Hathaway company. He increased revenue through integration of key acquisitions, as he did for Cision. Jack lives in Wilton, CT with his wife, two kids, two dogs and a turtle no one loves.

I'm testing my new free account on Manalto, the social media management tool for enterprise and franchise biz
01/10/2015

I'm testing my new free account on Manalto, the social media management tool for enterprise and franchise biz

Whatever the size or structure of your organization, managing social media at scale can be complex without the right management solution. Manalto is an enterprise-grade social media management tool enabling you to manage social media content with greater efficiency and alignment to your operations a…

Check out this interesting article.
01/23/2014

Check out this interesting article.

HootSuite -- a platform for enterprises to manage their presence on social media sites like Twitter, Facebook, Foursquare, Instagram and many more -- is..

Kudos to for their edgy social media voice. http://bit.ly/LKn2aW But are they driving store traffic with SM?
01/23/2014

Kudos to for their edgy social media voice. http://bit.ly/LKn2aW But are they driving store traffic with SM?

Denny's stands out in social media by breaking the rules-- and posting photos of pugs in seas of ranch dressing.

A positive company culture starts from the top
01/22/2014

A positive company culture starts from the top

Communicating your company culture isn't just about employee perks. The culture of an organization can also be a powerful branding and recruitment tool .

It's all coming together for Video. http://bit.ly/1asQADq Media Execs believe Ad Buys for Online Video and TV will be...
01/16/2014

It's all coming together for Video. http://bit.ly/1asQADq Media Execs believe Ad Buys for Online Video and TV will be unified in 3 yrs.

Videology released the findings of a Forrester Consulting survey yesterday, which studied attitudes toward video advertising among 150 executives at brands, agencies and media companies. There are many interesting findings in the report and one that stands out is that nearly 70% of brands and agenci

Check out this interesting article.
01/16/2014

Check out this interesting article.

If the answer to your content strategy is I don't know, or It's still in the development stage, then you've got some work to do. Start here now.

Excited to represent during Conference in NYC this week. Are you going? Talking and
01/14/2014

Excited to represent during Conference in NYC this week. Are you going? Talking and

Check out this interesting article.
01/13/2014

Check out this interesting article.

Is it time to reinvent yourself? You'll want these five insights from incredibly successful people to help you do it right.

Check out this interesting article.
01/09/2014

Check out this interesting article.

Social Media Today received a lion?s share of winners, with two posts in the top 10, including the #1 post . There were 11 social media posts that made it into the top 50.

Agreed! Hasty hiring costs valuable time managing later.
12/11/2013

Agreed! Hasty hiring costs valuable time managing later.

Gilt founder Kevin Ryan advises entrepreneurs to find the best candidates by spending more time on the hiring process.

Check out this interesting article.
12/10/2013

Check out this interesting article.

Listening more intelligently could reshape your strategy.

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