06/12/2025
❓ Is What You Read Real ❓
I'm starting to see this crop up more and more in my facebook feeds, probably because 99% of what I do and read on this profile is related to dogs and animal welfare.
You've probably seen them as well - cute animal stories that make you chuckle or that you can relate to. A moment of online entertainment that you have no reason to doubt the authenticity of.
But keep in mind that with the rise of AI, and with 'content creator' and 'influencer' becoming actual jobs that earn money with every read and click, you might not actually be reading something that's real.
An example of this was a humourous Great Dane story I came across a few days ago. Having Great Dane clients, I could totally relate. So imagine my disappointment when just a couple of clicks into that story, it turned out that the content was actually stolen from the Great Dane's real owner and was unrelated to the person whose content I was reading - except that it earned them a huge bunch of likes and follows for their post and profile.
Less than an hour ago, I came across the story again, from a different facebook profile. Word for word the same as the Great Dane story. Only this time, the dog had been given a new name and a new breed - German Shepherd. The same AI-generated fake image was present on the post, but this time updated to show the breed in question. And the hashtags at the bottom of the post?
Two dozen celebrity names included to force the post to show up on posts and searches related to those celebrities. Nothing to do at all with dogs. Just another way of racking up clicks and views for a content creator.
So please keep an eye out when you're engaging with this sort of activity. There are some genuine canine-related content creators out there, and you'll be able to spot them through consistency of posts. But some of the content out there is at best fake and at worst duplicitous and designed to manipulate both readers and algorithms displaying this info.
I can't do anything about these fake-content stories (except report them (TPTB on FB don't care), block them, and move on) but what I can do is promise clients reading this page that:
- You will never see AI-generated posts on my FB page, website, or printed materials. Every single word is my own - even that erroneous tautology that occasionally slips through my brain filter (is there anything more heinous?)
- You will never see AI-generated pictures on my FB page, website, or printed materials. The images I use are my own, my clients' (posted with permission), or sourced from a genuine photographer/digital artist and permitted usage under the Creative Commons Zero licence
- Every post or business profile I share will be related to actual real-life people or situations. If I recommend other trainers or businesses, it's because I know them to be reputable, and if I share posts, it's because I know they're 'real' and not just clickbait to earn somebody on the other side of the world money through engagement
For the curious, I've posted images of the fake content below, but blanked out names and profiles, because the last thing these people need is more exposure and clicks. Consider this both a rant about the sanctity of online content, and a cautionary tale about believing everything that you read.
Happy weekend to you and your dogs! 🐶🙂