24/11/2025
Weekly Spotlight: CVT Soft Serve 🍦
What started as a food truck connecting people to the nostalgia and taste of soft serve ice cream on the streets of Los Angeles has become a nationwide store sensation. This brand started in 2014 but only recently started packaging soft serve to-go, and in the past few years has been able to keep soft serve accessible, portable, simple, high-quality, and delicious. Joe Nicchi had a vision and made it happen, which I can relate to!
Sometimes innovation looks like doing one thing really, really well.