Possum The Label
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Premium, beautifully designed products for dog lovers curated with love in Australia.
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About Possum The Label
Hello, my name is Rochelle! I started Possum because like most, I am completely obsessed with my doggo. Admittedly with this obsession comes certain shortcomings, like spending waaaay too much money on pointless stuff. Whenever I see anything Pomeranian related it’s like my brain goes “I must own it” even if it’s something impractical like a cooking apron with a design that looks like it was made by my mum (sorry, love you mum!) So this made me think, why can’t I suppress my guilt of buying so much junk by actually buying something that is 1) practical and 2) designed well. Coming from a professional design background, this felt like something I needed to do immediately. So here we are, Possum offers premium, beautifully designed tote bags for dog lovers. With 100% eco-friendly cotton and multi-breed designs that have been hand drawn and hand pressed in Australia, Possum The Label is an essential for all dog lovers (a.k.a. literally everyone who isn’t a sociopath).
