Fish Essentials was established in 2009 as a humble family run company with a passion for fish. Founder Chris Englezou, draws from a background in biological science with a particular interest in fish nutrition and ichthyology. Chris says "In the early stages we began working with ways to refine and improve the quality of fish food available to the aquatic community by focusing on important aspect
s of physiology, histology, natural feeding habits and the more intimate aspects of digestion in fish. It was surprising to discover that we were actually leading the way with this new approach and quickly gained notoriety for our care and quality"
"Research of natural habitats has been integral to the progression of our advanced formulations. My primary aim has always been to create formulas which not only nourish but which help develop a strong immune system, maximise digestion and boost longevity. As we've moved along, especially after seeing so many favourite aquarium species in their natural habitats, I've tried to capture and recreate the intrinsic dependence and connection that the fish have with their environment in a food product. I'm pleased to say that after 5-6 years of work, research and trial I think we have it with Naturekind ®". "We included real fruits found in fish stomach contents and real insects found in the rainforests, we based the product on high plant based content like algae but to make it even more perfect, we matched both the nutritional data and the ingredient ratios as close as we could get to those found in real fish diets, whilst still maintaining the palatability and the product integrity within the water column; in short, it's been hell, but we've done something truly special". www.cefishessentials.com